Performance Work Statement.pdf
PDF 82 KB Posted
- Attached to
- Sources Sought Notice autonomous Artificial Intelligence (AI) Recruiter services USMA Federal contract opportunity
- Solicitation number
- W911SD25QA103
About this file
This Performance Work Statement (PWS) details requirements for an autonomous AI Recruiter service for the West Point Directorate of Admissions (DAD). The AI platform will provide personalized student recruitment engagement across multiple communication channels, utilizing predictive and generative AI to improve candidate conversion rates. Key objectives include managing individualized inbound and outbound student communications via text, phone, email, and chat in at least 20 languages, adapting messaging dynamically based on student interactions, and integrating a predictive data model using at least 5 years of historical high school student enrollment data.
The contract specifies a base performance period of one year with two option years, with services delivered remotely through the contractor's platform. The contractor will provide 1-to-1 communications with up to 32,500 students (20,000 from USMA and 7,500 from the contractor's network), generate up to 7,500 additional student inquiries, and deliver monthly engagement reports. Performance evaluation will focus on monthly reporting completeness, improvements in application conversion rates, AI recruiter platform uptime, and successful integration with USMA's Slate CRM. The contractor must comply with U.S. government and Department of Defense data privacy regulations, ensuring secure handling of personally identifiable information in accordance with FERPA guidelines.
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Text version
Performance Work Statement (PWS) For: Autonomous AI Recruiter Services Requiring Activity: West Point Directorate of Admissions (DAD)
1. Scope
The purpose of this Performance Work Statement (PWS) is to acquire autonomous AI Recruiter services combined with an active high school student network to enhance USMA’s national recruitment strategy. These services shall deliver automated, personalized inbound & outbound student engagement across multiple communication channels using predictive and generative AI, with the goal of improving candidate conversion rates from inquiry to completed application.
2. Objectives
The AI Recruiter platform shall:
• Act as an autonomous digital recruiter capable of managing individualized inbound and outbound engagement with applicants & prospective applicants across text, phone, email, and chat.
• Be specifically designed for high education recruitment and trained on USMA’s specific application processes, curriculum, extracurriculars, and value propositions.
• Adapt messaging content and mode of contact dynamically based on student interactions and behavior.
• Operate 24/7 in at least 20 languages (including English) to ensure accessibility and responsiveness.
• Integrate a predictive data model with at least 5 years of historical high school student enrollment and engagement data to optimize engagements.
• Provide support for both leads supplied by USMA and those generated through the vendor’s proprietary network.
3. Performance Requirements
AI Engagement Services
The contractor shall:
• Deliver autonomous, AI-driven outreach across SMS, phone calls, email, and chat from an AI recruiter specifically designed for higher education recruitment and trained on USMA’s specific application processes, curriculum, and value propositions.
• Deliver highly personalized engagements with students based on student inquiry/application data and interaction history.
• Support both vendor-generated inquiries and imported leads from USMA’s prospect, inquiry, and applicant pools.
• Provide 1-to-1 communications with up to 32,500 students (20,000 student inquiries/applicants furnished by USMA & 7,500 inquires provided from contractor’s high school student network).
• Generate up to 7,500 inquiries from students who opt-in via the contractor’s high school student engagement platform.
Analytics and Reporting
The contractor shall:
• Deliver real-time dashboards for tracking student engagement and completion rates.
• Provide technical support for onboarding, training, and troubleshooting as needed.
Technical Integration
The contractor shall:
• Ensure integration with USMA’s existing Slate CRM.
• Offer responsive technical support throughout the performance period, including initial implementation, issue resolution, and update deployment.
4. Deliverables
• Platform Access: Full access to the AI Recruiter platform for USMA admissions staff.
• Engagement Reports: Monthly reports detailing engagement rates, conversion trends, and performance against KPIs.
• Training & Support: Initial training for staff and ongoing support during the contract term.
5. Period of Performance
• Base Period: One (1) year from the date of award, with two (2) option years.
• Start Date: [ASAP]
6. Place of Performance
All services shall be delivered remotely via the contractor’s hosted platform. Coordination and support shall be virtual.
7. Security Requirements
The contractor shall comply with all data privacy and protection policies in accordance with U.S. government and Department of Defense regulations. Any personally identifiable information (PII) collected will be securely managed and handled in compliance with FERPA and other relevant guidelines.
8. Government Furnished Property (GFP)
No government property will be furnished for this contract.
9. Quality Assurance & Performance Standards
The government will evaluate contractor performance on:
• Timely and complete monthly reporting.
• Demonstrated improvements in inquiry to completed application conversion rates.
• Uptime and responsiveness of the AI recruiter platform and support team.
• Successful integration with Slate CRM and fulfillment of training and onboarding.
File details come from the government source that posted it. Updated .