R701--VANEOHS Minority Veteran Outreach digital ad Campaign

The Department of Veterans Affairs Veterans Health Administration (VANEOHS) is seeking a comprehensive digital advertising campaign targeting minority veterans in Northeast Ohio. The solicitation calls for a full-service digital advertisement solution that includes addressable display advertising, streaming audio, and social media promotion. Key contract requirements include professional consultation, advertisement development, targeting strategies, and analytics optimization, with creative content often provided by VANEOHS. Vendors must submit a technical narrative, past performance information, and pricing, with responses due by May 30, 2025, at 1:00 PM EDT. The evaluation will likely focus on the vendor's ability to effectively reach and engage minority veterans through multi-channel digital marketing strategies, with an anticipated contract award in June 2025.

The contract is exclusively set aside for Certified Service-Disabled Veteran-Owned Small Businesses (SDVOSB), with no incumbent currently in place. The total contract value is $25.5 million for a six-month performance period from June 2 to December 31, 2025. The digital advertising campaign aims to deliver approximately 148,000 monthly addressable display impressions and 92,708 streaming audio impressions across 24 counties in Northeast Ohio. The primary objective is to increase veteran enrollment and enhance visibility of healthcare services by targeting specific demographic and geographic audiences. Vendors will need to demonstrate capabilities in creating targeted digital advertising across multiple platforms, including addressable display, streaming audio, and social media channels, with a focus on reaching minority veteran populations.