36C25025Q0553 0001.docx

Questions and Answers Regarding 36C25025Q0553

5. PROJECT NUMBER (if applicable)

CODE

7. ADMINISTERED BY

2. AMENDMENT/MODIFICATION NUMBER

CODE

6. ISSUED BY

8. NAME AND ADDRESS OF CONTRACTOR

4. REQUISITION/PURCHASE REQ. NUMBER

3. EFFECTIVE DATE

9A. AMENDMENT OF SOLICITATION NUMBER

9B. DATED

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10A. MODIFICATION OF CONTRACT/ORDER NUMBER

10B. DATED

BPA NO.

1. CONTRACT ID CODE

FACILITY CODE

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Offers must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended, by one of the following methods:

The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offers

E. IMPORTANT:

is extended,

(a) By completing Items 8 and 15, and returning __________ copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted; or (c) By separate letter or electronic communication which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY is not extended.

12. ACCOUNTING AND APPROPRIATION DATA

(REV. 11/2016)

is required to sign this document and return ___________ copies to the issuing office.

is not, A. THIS CHANGE ORDER IS ISSUED PURSUANT TO:

Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE CONTRACT ORDER NO. IN ITEM 10A.

15C. DATE SIGNED

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(b).

RESULT IN REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by letter or electronic communication, provided each letter or electronic communication makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER

Contractor

16C. DATE SIGNED

14. DESCRIPTION OF AMENDMENT/MODIFICATION

16B. UNITED STATES OF AMERICA

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER

16A. NAME AND TITLE OF CONTRACTING OFFICER

15B. CONTRACTOR/OFFEROR

STANDARD FORM 30

PREVIOUS EDITION NOT USABLE

Prescribed by GSA - FAR (48 CFR) 53.243 (Type or print) (Type or print) (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

(Number, street, county, State and ZIP Code) (If other than Item 6) (Specify type of modification and authority) (such as changes in paying office, appropriation date, etc.)

(If required)

(SEE ITEM 11)

(SEE ITEM 13)

(X)

CHECK

ONE

13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS,

IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT

(Signature of person authorized to sign) (Signature of Contracting Officer) 05-23-2025 None Department of Veterans Affairs Network Contracting Office (NCO) 10 6100 Oak Tree Blvd., Suite 490 Independence OH 44131 Department of Veterans Affairs Network Contracting Office (NCO) 10 6100 Oak Tree Blvd., Suite 490 Independence OH 44131 To all Offerors/Bidders

36C25025Q0553

X X X ** HOUR & DATE for Receipt of Offers is EXTENDED to: 05-30-2025 13:00 EDT X One (1) The purpose of this solicitation amendment is to:

1) Provide answers to questions submitted by industry regarding this procurement

2) Extend the response due date for offers to 1:00pm on May 30, 2025

No further questions will be accepted.

Kristina L. Peart Contracting Officer Question 1: Can you share what information we need to submit to be considered Answer 1: Technical narrative, past performance, and quote shall be included

Question 2: Could you please share any specific geotargeting parameters, creative requirements, and the estimated budget or investment range?

Answer 2: Geotargeting parameters should be based on our physical hospital and clinic locations within Northeast Ohio. The vendor should have their own capability to target the requested populations and analyze those parameters accordingly.

Question 3: Will VANEOHS provide access to existing data or target audience insights (e.g., demographic breakdowns, geolocation lists, prior campaign performance) to support initial campaign setup and targeting accuracy?

Answer 3: VANEOHS has provided demographic breakdown within the SOW.

Question 4: Does the scope of work include the production of creative content (copywriting, design, audio production), or will VANEOHS supply these assets for contractor deployment?

Answer 4: Often the creative content will be provided by VANEOHS, however, the requirement also includes creative collaboration with the contractor who may be called upon to create targeted advertisements on behalf of VANEOHS. These services shall include professional consultation and advertisement development activities, audio streaming, display targeting, addressable targeting, social media advertising, creative marketing collaborations, and analytics for optimization and market review.

Question 5: Are there specific reporting tools or formats required for campaign analytics, or is the contractor free to use its own platform to generate performance reports and dashboards?

Answer 5: The contractor is free to use its own platform to generate performance reports and dashboards.

Question 6: Is there an incumbent? If so, who is it and what's the contract number?

Answer 6: There is no incumbent.

Question 7: Is there a specific proposal format required for submission (e.g., technical narrative, past performance details), or is pricing the only requirement?

Answer 7: Technical narrative and past performance shall be included.

Question 8: Will the contractor be responsible for developing the creative content in addition to media placement? If creative development is required, is there a specified quantity or format for the ad sets?

Answer 8: Often the creative content will be provided by VANEOHS, however, the requirement also includes creative collaboration with the contractor who may be called upon to create targeted advertisements on behalf of VANEOHS. These services shall include professional consultation and advertisement development activities, audio streaming, display targeting, addressable targeting, social media advertising, creative marketing collaborations, and analytics for optimization and market review.

Question 9: Given that the current proposal due date falls on Memorial Day, would the Government consider granting a brief extension?

Answer 9: This amendment provides for an extension of the due date.

Question 10: My only question would be whether your office has the material and wants it distributed or are we providing the advertisement material for your approval for distribution for pricing and deliverables verification.

Answer 10: Often the creative content will be provided by VANEOHS, however, the requirement also includes creative collaboration with the contractor who may be called upon to create targeted advertisements on behalf of VANEOHS. These services shall include professional consultation and advertisement development activities, audio streaming, display targeting, addressable targeting, social media advertising, creative marketing collaborations, and analytics for optimization and market review.

Question 11: Is there a specific format to submit our company's information such as our capability statement, is this a Source's sought solicitation, RFI, or possibly additional solicitation documents available?

Answer 11: This is a Request for Quotations (RFQ). Contractors shall submit a technical narrative that shows approach and understanding of the requirement.

Question 12: Is there a specific sub-group within the “minority veteran” population that should be prioritized (e.g., Hispanic/Latino, African American, Asian American, etc.)?

Answer 12: All should be prioritized according to the breakdown and analysis by the vendor of the geographical location being served.

Question 13: Will the VA provide access to any existing creative assets (graphics, videos, branding guidelines, etc.) to incorporate into the campaign?

Answer 13: Often the creative content will be provided by VANEOHS, however, the requirement also includes creative collaboration with the contractor who may be called upon to create targeted advertisements on behalf of VANEOHS. These services shall include professional consultation and advertisement development activities, audio streaming, display targeting, addressable targeting, social media advertising, creative marketing collaborations, and analytics for optimization and market review.

Answer 14: Is a fully bilingual (English/Spanish) campaign expected, or is English-only acceptable if we integrate culturally relevant content?

Answer 14: The procurement doesn’t specify bi-lingual however the contractor should be capable of producing adds capable of meeting that specific demographic.

Question 15: Will the VA provide an official landing page for campaign traffic, or should the contractor propose developing one?

Answer 15: VA will not provide an official landing page.

Question 16: Does the VA have a preferred reporting platform or tool for performance analytics (e.g., Google Analytics, Data Studio, Meta Ads Manager)?

Answer 16: The contractor can use its own platform to generate performance reports and dashboards or preferred reporting platforms

Question 17: As it pertains to item numbers 0001, 0002, 0003, the VA is looking to run 1 ad or creative per month for 6 months, correct?

Answer 17: No monthly impression targets for addressable display (148,000) and streaming audio (92,708).

The requested advertisement solution should provide addressable display, addressable streaming, and social media targeting. The requested solution shall provide a targeting strategy which is calculable showing real results and data-driven analysis and outcomes.

These services shall include professional consultation and advertisement development activities, audio streaming, display targeting, addressable targeting, social media advertising, creative marketing collaborations, and analytics for optimization and market review. The requested period of performance is for a period of six (6) months. The requested campaign services should be aimed at our Minority Veteran population within the Northeast Ohio healthcare geographic location.

Question 18: Is the awarded vendor required to pay for the advertising cost upfront and submit an invoice for reimbursement?

Answer 18: Vendor is to submit invoices for work completed monthly.

Question 19: Will creative services be needed (i.e., devise the display ads)?

Answer 19: Often the creative content will be provided by VANEOHS, however, the requirement also includes creative collaboration with the contractor who may be called upon to create targeted advertisements on behalf of VANEOHS. These services shall include professional consultation and advertisement development activities, audio streaming, display targeting, addressable targeting, social media advertising, creative marketing collaborations, and analytics for optimization and market review.

Question 20: Impression Metrics: Are the monthly impression targets for addressable display (148,000) and streaming audio (92,708) fixed minimums, or are they flexible benchmarks?

Answer 20: Those are anticipated benchmarks and are not flexible.

Question 21: Creative Approval Process: Who within the VA will be responsible for approving creative content, and what is the expected turnaround time for those approvals?

Answer 21: Multi-media. Often the creative content will be provided by VANEOHS, however, the requirement also includes creative collaboration with the contractor who may be called upon to create targeted advertisements on behalf of VANEOHS.

Question 22: Platform Preferences: Are there preferred advertising platforms for streaming audio (e.g., Spotify, Audacy) and social media (e.g., Facebook, Instagram), or is platform selection at the contractor’s discretion?

Answer 22: Contractor shall provide information in response to the solicitation of what platforms they can provide. Preferred are listed and will be graded accordingly as those are the ones VANEOHS has a presence on.

Question 23: Legacy Media Integration: The SOW mentions compatibility with legacy/archived multimedia. Can you provide more details about the formats or systems in use?

Answer 23: N/A

Question 24: Performance Calculation: As a certified SDVOSB prime, would teaming with another SDVOSB count toward the 50% self-performance requirement under the “similarly situated entity” clause?

Answer 24: Yes

Question 25: Subcontractor Vetting: Do subcontractors need to be pre-approved before award, or can those details be finalized afterward?

Answer 25: Details would be finalized after award.

Question 26: HIPAA and BAA Requirements: Will a Business Associate Agreement (BAA) be required, even if no direct access to patient health information is anticipated?

Answer 26: No

Question 27: Reporting Expectations: Are there any required reporting templates or KPIs that the contractor must adhere to for monthly performance updates?

Answer 27: No, the contractor can use its own platform to generate performance reports and dashboards

Question 28: Award Date Confirmation: Is the award still on track for the anticipated date of June 2, 2025, or are delays expected?

Answer 28: Delay’s are to be expected since the solicitation had to be extended due to questions.

Question 29: Is there an incumbent for this effort and/or has the government had contractor support for similar scope and services?

Answer 29: No

Question 30: Does the contract have a NTE media budget overall?

Answer 30: The Governments Estimate is not allowed to be released.

Question 31: To deliver an “all-inclusive digital advertisement campaign”, can the government clarify if there is existing, already created, collateral content or do Offeror’s need to create new content in support of the campaign?

Answer 31: Often the creative content will be provided by VANEOHS, however, the requirement also includes creative collaboration with the contractor who may be called upon to create targeted advertisements on behalf of VANEOHS. These services shall include professional consultation and advertisement development activities, audio streaming, display targeting, addressable targeting, social media advertising, creative marketing collaborations, and analytics for optimization and market review.

Question 32: Can VANEOHS clarify what it means by “These services will allow for unlimited revisions of advertisements and target audiences through traffic, video views, and location.”

Answer 32: The VANEOHS can request changes to the advertising content- such as design, wording, layout, messaging etc. as many times as needed until we are fully satisfied, without incurring extra charges.

Question 33: Will video creative be a part of the digital campaign as it was referenced in the social media section?

Answer 33: Yes

Question 34: Will contractor be responsible for designing advertising creative or will VANEOHS provide ads?

Answer 34: Often the creative content will be provided by VANEOHS, however, the requirement also includes creative collaboration with the contractor who may be called upon to create targeted advertisements on behalf of VANEOHS. These services shall include professional consultation and advertisement development activities, audio streaming, display targeting, addressable targeting, social media advertising, creative marketing collaborations, and analytics for optimization and market review.

Question 35: Does VANEOHS require placements on all listed streaming audio channels, iHeart radio, Audacy, Apple Music, and Spotify?

Answer 35: Not all

Question 36: Can VANEOHS expand on services expected from “All-Inclusive Digital Advertisement Campaign”? Beyond ad placement, optimization, analysis and reporting, what other services does VANEOHS require from contractor?

Answer 36: The requested advertisement solution shall provide addressable display, addressable streaming, and social media targeting. The requested solution shall provide a targeting strategy which is calculable showing real results and data-driven analysis and outcomes. Often the creative content will be provided by VANEOHS, however, the requirement also includes creative collaboration with the contractor who may be called upon to create targeted advertisements on behalf of VANEOHS. These services shall include professional consultation and advertisement development activities, audio streaming, display targeting, addressable targeting, social media advertising, creative marketing collaborations, and analytics for optimization and market review.

Question 37: Can the government confirm product samples are required, and if so, what format the government may wish to receive these samples? Will the government accept the use of a dedicated web page listing product samples referenced in the response via hyperlinks?

Answer 37: Product samples are not required.

Question 38: I wanted to check with you to gain some clarification on the set aside status for this proposal.

Answer 38: This is a service-disabled veteran owned small business (SDVOSB) set aside. All other business sizes will not be evaluated.