R701--VANEOHS Minority Veteran Outreach digital ad Campaign

The Department of Veterans Affairs Veterans Health Administration Veterans Integrated Service Network 10 is seeking a small business contractor to develop a comprehensive digital advertising campaign targeting minority veterans. The campaign requires multi-channel advertisement solutions, including addressable display, addressable streaming, and social media targeting, with a focus on delivering data-driven, measurable results and outcomes. Contractors must provide a full suite of targeted advertisement strategies that can demonstrate calculable impact and analysis. All potential bidders must submit their quotations electronically to Contract Specialist Jacob Bishop via email by 4:30 p.m. ET on May 26, 2025, with preliminary questions due by 4:30 p.m. ET on May 21, 2025. Solicitation documents will be available at no cost on SAM.gov starting May 16, 2025, with an anticipated contract award date of June 2, 2025.

The procurement is exclusively set aside for small businesses, specifically those classified under NAICS code 541810 for Advertising Agencies, with a size standard of $25.5 million. The contract will be a firm fixed-price agreement with a six-month service period, focusing on creating an effective digital outreach strategy for minority veterans. While no incumbent contractor is mentioned in the documentation, the solicitation emphasizes the need for a sophisticated, targeted approach to digital advertising that can provide concrete, measurable results. The contract will leverage multi-channel digital platforms to maximize engagement with the minority veteran population, requiring sophisticated targeting and analytics capabilities. Interested contractors must carefully review the solicitation requirements and ensure they meet the small business qualifications before submitting their proposals.