RFIs Answered.pdf
PDF 1 MB Posted
- Solicitation number
- W912JV26QA016
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Other files
| File | Type | Posted |
|---|---|---|
| Solicitation Amendment W912JV26QA0160001 SF 30.pdf | ||
| Performance Work Statement RRC.pdf | ||
| Wage Determination.pdf | ||
| Solicitation - W912JV26QA016.pdf |
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Request for Information Worksheet Page of RFIW, v1.0 Requirement Information Requirement Description Solicitation Number Contracting Officer Questions and Answers Number Question Answer Increase Rows Decrease Rows
Notes General Notes and Information 2.1 817-852-3254 02 June 2015
136 MSG/MSC
Micah Kruse Contract Execution Checklist 03 June 2015 Subcontractors are allowed if they are also small-businesses and that no more than 50% of the contract value is paid out to subcontractors.
The language regarding unique experience with the Oregon Guard was incorrectly submitted and has been deleted.
The contractor is expected to include the cost of all paid media and advertising within the proposed contract price.
The listing infrastructure and creative template platforms must be preexisting and fully operational prior to contract award.
$25,000 is the fixed budget that paid media will be fulfilled with.
The contractor is required to provide the standalone FedRAMP Moderate / DoD IL4 system.
The contractor needs to have prior access to the official systems prior to award.
The contractor is required to build and host web architecture.
Not within Oregon Army National Guard owned pages.
This is a new requirement.
Administrative access will be provided for existing Google Business Profiles. Other ORARNG-Owned systems will not provide direct access.
Contractor must own managed platforms prior to award of contract.
Contractor must have FedRAMP Moderate Authorized platforms prior to award of contract.
No prior performance data will be provided.
Contractor must own and operate a Army National Guard focused reporting platform prior to award.
Contractor is expected to maintain independent subscriptions and licensing prior to award.
Current ORARNG listing management platform access will not be provided to contractor. Contractor must own and manage a platform prior to award.
Not all 36 recruiting locations are properly claimed and verified within GBP or major directories. Contractor is responsible for claiming and verifying the accounts as part of a single ORARNG brand account.
ORARNG has a mix of owned listings and listings that need to be created.
Contractor must utilize existing numbers alongside a call tracking, forwarding, and dedicated number line system. System must be in service prior to award.
Combined effort of contractor collecting contact information on behalf of ORARNG and ORARNG collecting contact info.
Estimated average monthly usage.
Estimated 100 users require access.
No prior performance data or plans will be provided to contractor.
Primarily Recruiter appointments and enlistment.
The media budget is included in the overall contract budget. No additional media budget will be provided.
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| PRNumber: RRB Media Buying |
| PRNumber: W912JV26QA016 |
| PRNumber: Richard A. Harvey |
| Cell1: 1 |
| Cell1: May a small-business prime contractor satisfy the technical capabilities in PWS Sections 5.1.3, 5.5.3, 5.6, and 5.7 through qualified subcontractors or teaming partners, provided the prime remains responsible for overall contract performance and complies with FAR 52.219-14? |
| Cell1: 2 |
| Cell1: The SAM notice states that the contractor should have “unique experience providing marketing solutions for the Army National Guard.” Is prior Army National Guard marketing experience a minimum eligibility requirement, or will offerors be evaluated based on the Price, Past Performance, and Technical factors listed in Section M? |
| Cell1: 3 |
| Cell1: I have one additional question for pricing purposes. Is the contractor expected to include the cost of all paid media and advertising—such as digital advertising, television, radio, out-of-home advertising, print, postage, and similar media purchases—within the proposed contract price, or will those media costs be funded separately by the Government? |
| Cell1: 4 |
| Cell1: Platform Availability & Turnkey Setup (PWS 5.6.0 & 5.7): PWS Sections 5.6.0 and 5.7 state that directory listing infrastructure and creative template platforms must be pre existing and operational at award. Will the Government confirm that commercial off-the-shelf (COTS) software platforms configured and branded for ORARNG within the 30-day activation period (PWS 5.1.2) satisfy this requirement? |
| Cell1: 5 |
| Cell1: Pass-Through Media Allocation (CLIN 0003 & PWS 5.8.1): CLIN 0003 specifies pass-through media placement budgets including specific local outlets such as KPTV Fox 12. Is the $25,000 annual budget treated as a fixed pass-through plug figure evaluated equally across all offerors, or are offerors expected to propose custom media allocations within that budget ceiling? |
| Cell1: 6 |
| Cell1: Lead Intake Environment (PWS 5.1.3): PWS Section 5.1.3 requires lead data to be processed in a FedRAMP Moderate / DoD IL4 environment. Does ORARNG currently use a Government-furnished CRM (such as Vantage or GEARS) that landing page leads must feed into, or is the contractor required to provide a standalone IL4 CRM platform? |
| Cell1: 7 |
| Cell1: GIS Source Data Provisioning (PWS 5.5.3): PWS 5.5.3 cites integrations with Vantage, DPRO, MEPCOM Data Warehouse, FAZR, and JAMRS. Will the Government provide standardized data exports from these military systems upon award for contractor ingestion into the GIS analytics tool? |
| Cell1: 8 |
| Cell1: Will the contractor be required to build and host standalone commercial landing pages/portals, or will the contractor be integrated into existing Government-hosted web architecture (e.g., .mil or .gov domains)? |
| Cell1: 9 |
| Cell1: Is the contractor permitted to deploy commercial Dynamic Number Insertion (DNI) JavaScript snippets within the HTML header of these pages for paid media call attribution? |
| Cell1: 10 |
| Cell1: Is there any incumbent/recompete or this is a brand-new project? If yes, could you please provide us with their award number or even if the customer bought similar services in the past. |
| Cell1: 11 |
| Cell1: (PWS reference 3.2) Will the Government provide administrative access to all existing Google Business Profiles, social media accounts, website CMS, analytics platforms, and directory management platforms at transition? |
| Cell1: 12 |
| Cell1: (PWS reference 5.1.2) Does "fully operational" require migration of existing data and configurations into contractor-managed platforms, or is implementation of new platforms acceptable provided all required functionality is available within 30 business days? |
| Cell1: 13 |
| Cell1: (PWS reference 5.1.3) Does the Government require all contractor-managed platforms to be FedRAMP Moderate Authorized, or only platforms storing or processing Government recruiting lead data and PII? |
| Cell1: 14 |
| Cell1: (PWS reference 5.3) Will historical KPI reports and prior-year performance data be provided to establish performance baselines? |
| Cell1: 15 |
| Cell1: (PWS reference 5.3.1) Does the Government have a preferred reporting platform or business intelligence solution, or may the contractor utilize its own reporting dashboard? |
| Cell1: 16 |
| Cell1: (PWS section 5.5) Will access credentials to Vantage, DPRO, MEPCOM Data Warehouse,FAZR, JAMRS, and Esri Business Analyst be Government-furnished, or is the contractor expected to maintain independent subscriptions and licensing? |
| Cell1: 17 |
| Cell1: (PWS section 5.6)Does ORARNG currently utilize an incumbent listing management platform? If so, what platform is being used and will licenses and administrative access transfer to the successful contractor? |
| Cell1: 18 |
| Cell1: (PWS section 5.6.2) Are all 36 recruiting locations currently claimed and verified within |
Google Business Profile and other major directories?
| Cell1: 19 |
| Cell1: (PWS section 5.6.2.3) Does ORARNG currently maintain recruiter location pages that may be migrated into the contractor-managed directory, or should new pages be developed? |
| Cell1: 20 |
| Cell1: (PWS section 5.6.2.4) Will existing telephone numbers remain in service with call forwarding enabled, or should the contractor assume complete deployment of new tracking numbers? |
| Cell1: 21 |
| Cell1: (PWS section 5.6.3.2) Will the Government provide recipient email addresses and mobile phone numbers for review solicitation campaigns, or is collection of customer contact information within the contractor's scope? |
| Cell1: 22 |
| Cell1: (PWS section 5.6.3.2) Are the monthly limits of 100 emails and 50 SMS messages per priority location maximum allowable volumes or anticipated average monthly usage? |
| Cell1: 23 |
| Cell1: (PWS section 5.7) Approximately how many Government users require access to the creative template platform? |
| Cell1: 24 |
| Cell1: (PWS section 5.8) Will the Government provide historical media performance data and previous media plans for use in developing the annual media strategy? |
| Cell1: 25 |
| Cell1: (PWS section 5.8.2) Which conversion events constitute successful media conversions (lead form submission, phone call, recruiter appointment, enlistment inquiry, etc.)? |
| Cell1: 26 |
| Cell1: (PWS section 5.8) What is the size of the media budget the contractor will be managing for this initiative? |
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