On-Demand Geo-Fencing Travel Advertising for NNSY
Closed Solicitation Posted
This opportunity was awarded. See the award notice from .
- Solicitation number
- N4215826QN036
- Agency
-
Naval Sea Systems Command
Department of the Navy, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Portsmouth, Virginia 23709, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
Norfolk Naval Shipyard, under Naval Sea Systems Command, seeks an on-demand geo-fencing and digital advertising contractor to support recruitment efforts in targeted geographical locations, with proposals due July 21, 2026 at 10:00 AM local time. The procurement is a 100% Women-Owned Small Business set-aside, foreclosing competition outside that pool.
Place of performance is Portsmouth, Virginia 23709. The contractor shall provide geo-fencing and digital advertising services on social media platforms including Facebook and Instagram, with the ability to rapidly activate campaigns in specified geographic locations. Key deliverables include creation of commercial ad content based on NNSY-approved materials with strong calls-to-action, direction of candidates to NNSY's website or custom landing pages, setup and launch of new campaigns with minimal lead time, and provision of activity summaries and engagement metrics (impressions, clicks) within 10 business days after each campaign. The contractor may offer optional celebrity personalized message services via Cameo.com if requested. The period of performance is one year (364 days) beginning August 7, 2026, through August 6, 2027, with options to extend. The pricing arrangement is Firm Fixed Price. Contractor personnel require DBIDS card access and must comply with portable electronic devices policies and safeguarding covered defense information controls. The NAICS code is 541810, Advertising Agencies, with a size standard of $25.5 million. Evaluation is on a Lowest Price Technically Acceptable basis; proposals must adhere to the statement of work and SF 1449 fill-in clauses to advance to technical evaluation.
Notice text
Norfolk Naval Shipyard (NNSY) People Experience is seeking a contractor to provide on-demand geo-fencing and digital advertising services to support recruitment efforts in targeted geographical locations as specified by NNSY. The period of performance will be for one year and is expected to begin the week after award. This action will be competed as a small business set-aside.
All responses must include the offeror's quoted price and responses to all fill-in clauses/provisions on the attached 1449, along with a detailed technical proposal.
Proposals will be evaluated on a Lowest Price Technically Acceptable basis. Proposals must adhere to the elements in the statement of work and the 1449 in order to be selected for technical evaluation.
Files
| File | Type | Posted |
|---|---|---|
| Solicitation - N4215826QN036.pdf |
Notice history
| Notice | Type | Posted |
|---|---|---|
| Notice of Award: On-Demand Geo-Fencing Travel Advertising for NNSY | Award Notice | |
| This notice | Solicitation | |
| On-Demand Geo-Fencing Travel Advertising for NNSY | Solicitation | |
| On-Demand Geo-Fencing Travel Advertising for NNSY | Pre-Solicitation |
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