On-Demand Geo-Fencing Travel Advertising for NNSY

Naval Sea Systems Command is soliciting on-demand geo-fencing and digital advertising services for Norfolk Naval Shipyard recruitment efforts, with proposals due July 21, 2026 at 10:00 AM. The procurement is set aside 100% for Women-Owned Small Businesses (WOSB) and is designated economically disadvantaged women-owned small business (EDWOSB) eligible, foreclosing competition outside that pool.

Place of performance is Portsmouth, Virginia. The contractor will execute recruitment campaigns in Detroit, Michigan, deploying geo-fenced ads on Facebook and Instagram with targeted ad delivery to specified geographic areas, calls to action directing candidates to NNSY's website or custom landing pages, and rapid campaign activation with minimal lead time. The contractor must deliver metrics and engagement data within ten business days of each campaign completion and may include celebrity endorsements via services such as Cameo.com if requested. The NAICS code is 541810, Advertising Agencies, with a size standard of $25.5 million in revenue. The period of performance is 364 days from August 7, 2026 through August 6, 2027, with extension options; campaigns typically run two weeks before and during recruitment team visits. Firm fixed price applies; the unit price is not specified in available solicitation sections. Security requirements include Defense Biometric Identification System (DBIDS) card procurement and compliance with portable electronic device policies at Norfolk Naval Shipyard. In the event of campaign cancellation within 30 days of the planned start date, the government bears no financial responsibility for vendor fees. Evaluation is on a Lowest Price Technically Acceptable basis. Responses must include the offeror's quoted price, responses to all fill-in clauses and provisions on the attached Form 1449, and a detailed technical proposal.