Notice of Intent to Sole Source: ChooseVA Bridge Contract
Closed Pre-Solicitation Posted
- Solicitation number
- 36C10X25Q0069
- Agency
-
VA Strategic Acquisition Center Frederick
Headquarters, Department of Veterans Affairs
- Responses due
- Set-aside
- Service-Disabled Veteran-Owned Small Business Sole Source
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Frederick, Maryland, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of Veterans Affairs Strategic Acquisition Center is seeking a sole-source contract for the ChooseVA Bridge communications support initiative. The procurement will focus on strategic and tactical communications services to develop materials informing VA employees and the public about the Secretary's ChooseVA campaign. Required services include producing multimedia communication products such as videos, logos, digital media, billboards, pamphlets, and posters, with design-only services for printed materials. The contract will involve supporting leadership management efforts, developing communication products that articulate VA's purpose and initiatives, and creating standardized materials for various audiences. The solicitation (Number 36C10X25Q0069) has a response deadline of May 6, 2025, at 10:00 Eastern Time, with services to be performed at the contractor's specified location.
The contract is specifically set aside for Service-Disabled Veteran-Owned Small Businesses (SDVOSB), with Arrow ARC LLC identified as the intended sole-source contractor. The contract has an estimated performance period of 4 months and will encompass advertising and communication development across multiple channels, including out-of-home displays, television, radio, and potential future digital engagement platforms. The contractor will be responsible for developing strategic communication materials, tracking project execution, and reporting results. While specific budget details are not explicitly outlined, the contract will involve comprehensive communication support for the VA's ChooseVA initiative. The procurement falls under NAICS category 541810 (Advertising Agencies) and PSC category R701 (Support- Management: Advertising), indicating a specialized communications and strategic messaging focus.
Notice text
The Department of Veterans Affairs (VA) intends to award a sole source purchase order to Arrow ARC LLC (SAM UEI: K6BVRM8LQ8) 110 North Royal Street, Floor 400, Alexandria, VA 22214 for the procurement of services for the ChooseVA Bridge.
ChooseVA Bridge (Estimated Period of Performance is 4 months)
The contractor shall provide strategic and tactical communications support to produce materials and deliverables that shall inform the public and employees of the VA on the Secretary’s initiative of ChooseVA. Materials shall include videos, logos, digital media products, and other internal and external communications materials (including, but not limited to, roadside billboards, pamphlets, posters, placards, or as needed within the individual task order.) for the ChooseVA campaign. Pamphlet, poster, and placards are design only and shall not be printed within this contract. The contractor shall provide support services to develop, produce, advertise, and direct the campaign. These advertisements shall include, but are not limited to, out-of-home displays (roadside billboards & placards), traditional broadcast television and radio segments. Future optional advertisement placement shall include digital engagement, digital product advertisement placement, and visual and audio production.
The contractor shall provide support in the following areas listed below.
Leadership and Management:
• Support the development of strategic direction for ChooseVA campaign and OPIA internal communications and stakeholder engagement.
• Proactively identify communication needs and recommend support to address those needs.
• Gather inputs from VA and OPIA leaders and key stakeholders to inform products.
• Track, manage execution of ChooseVA strategic and tactical communication projects, and report results of projects.
Product Development:
• Develop, maintain, and manage VA communication products that articulate VA’s purpose, initiatives, status, and achievements in a clear and engaging way (e.g., posters, billboards, digital media, brochures, videos, etc.). This shall include leadership management material, blog posts, strategic communications, etc.
Focus on Internal and External Communications: Support OPIA in communicating to internal and external publics. Efforts should be fully integrated with all internal and external communications efforts.
Develop Standardized Products: Create, maintain, and distribute approved materials that can be customized and used for various audiences.
Files
| File | Type | Posted |
|---|---|---|
| S02 - Notice of Intent to Sole Source ChooseVA Bridge.pdf |
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