S02 - Notice of Intent to Sole Source ChooseVA Bridge.pdf
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- Solicitation number
- 36C10X25Q0069
About this file
This Presolicitation Notice is for a sole-source contract (Solicitation Number 36C10X25Q0069) by the Department of Veterans Affairs Strategic Acquisition Center for the ChooseVA Bridge communications support initiative. The 4-month contract is set aside for Service-Disabled Veteran-Owned Small Businesses (SDVOSB) and will require the contractor to provide strategic and tactical communications support, including developing materials to inform VA employees and the public about the Secretary's ChooseVA initiative.
The contractor will be responsible for creating communication products such as videos, logos, digital media, billboards, pamphlets, and posters, with design-only services for printed materials. Specific responsibilities include supporting leadership and management efforts, developing communication products that articulate VA's purpose and initiatives, focusing on internal and external communications, and creating standardized materials for various audiences. The contract will involve developing advertising and communication materials across multiple channels, including out-of-home displays, television, radio, and potential future digital engagement platforms. The response deadline is 05-06-2025 at 10:00 Eastern Time, with the contract to be performed at the contractor's location as specified in individual task orders.
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Text version
Presolicitation Notice
*=Required Field Presolicitation Notice
SUBJECT* Notice of Intent to Sole Source: ChooseVA Bridge
GENERAL INFORMATION
CONTRACTING OFFICE’S ZIP CODE* 21703
SOLICITATION NUMBER* 36C10X25Q0069
RESPONSE DATE/TIME/ZONE 05-06-2025 10:00 EASTERN TIME, NEW YORK, USA
ARCHIVE 15 DAYS AFTER THE RESPONSE DATE
SET-ASIDE SDVOSB
PRODUCT SERVICE CODE* R701
NAICS CODE* 541810
PLACE OF PERFORMANCE The contractor will be required to work at the contractor’s location as required in individual task orders. Location information will be specified in each task order. Future production requirements may need additional sites to include other department facilities
COUNTRY USA
CONTACT INFORMATION
CONTRACTING OFFICE ADDRESS Strategic Acquisition Center - Frederick Department of Veterans Affairs 5202 Presidents Court, Suite 103 Frederick MD 21703
POINT OF CONTACT* Contract Specialist Christina Brown Christina.brown13@va.gov 919-201-6255
ADDITIONAL INFORMATION
AGENCY’S URL https://www.va.gov/opal/sac/index.asp URL DESCRIPTION To learn more about SAC and its mission
AGENCY CONTACT’S EMAIL ADDRESS
EMAIL DESCRIPTION
DESCRIPTION
Notice of Intent to Sole Source: ChooseVA Bridge (Estimated Period of Performance is 4 months)
The contractor shall provide strategic and tactical communications support to produce materials and deliverables that shall inform the public and employees of the VA on the Secretary’s initiative of ChooseVA. Materials shall include videos, logos, digital media products, and other internal and external communications materials (including, but not limited to, roadside billboards, pamphlets, posters, placards, or as needed within the individual task order.) for the ChooseVA campaign. Pamphlet, poster, and placards are design only and shall not be printed within this contract. The contractor shall provide support services to develop, produce, advertise, and direct the campaign. These advertisements shall include, but are not limited to, out-of-home displays (roadside billboards & placards), traditional broadcast television and radio segments. Future optional advertisement placement shall include digital engagement, digital product advertisement placement, and visual and audio production.
The contractor shall provide support in the following areas listed below.
Leadership and Management:
• Support the development of strategic direction for ChooseVA campaign and OPIA internal communications and stakeholder engagement.
• Proactively identify communication needs and recommend support to address those needs.
• Gather inputs from VA and OPIA leaders and key stakeholders to inform products.
• Track, manage execution of ChooseVA strategic and tactical communication projects, and report results of projects.
Product Development:
• Develop, maintain, and manage VA communication products that articulate VA’s purpose, initiatives, status, and achievements in a clear and engaging way (e.g., posters, billboards, digital media, brochures, videos, etc.). This shall include leadership management material, blog posts, strategic communications, etc.
Focus on Internal and External Communications: Support OPIA in communicating to internal and external publics. Efforts should be fully integrated with all internal and external communications efforts.
Develop Standardized Products: Create, maintain, and distribute approved materials that can be customized and used for various audiences.
This proposed contract is for services for which the Government intends to solicit and negotiate with on one source under the authority of only one source under the authority of FAR 13.106.
This is a "Notice of Intent" and not a request for competitive proposals or quotes. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely at the discretion of the Government.
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