King of the North Showdown Sponsorship
Closed Solicitation Posted
- Solicitation number
- N0018925QZ170
- Agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 711310 Promoters of Performing Arts, Sports, and Similar Events with Facilities
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Kalispell, Montana, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Naval Supply Systems Command (NAVSUP) Fleet Logistics Center Norfolk Pentagon Directorate is seeking a sole source sponsorship contract with Libby Productions LLC for the King of the North Showdown, a bull riding rodeo event series supporting Navy Recruiting Command's outreach efforts. The sole source acquisition will utilize a Firm Fixed Price contract under FAR 13.106(b)(1), with a Lowest Price Technically Acceptable (LPTA) evaluation method. The contract aims to leverage the rodeo events' large audience (3,000-7,000 live spectators and 248,000 social media followers) to enhance Navy recruiting, particularly targeting men ages 25-34. The solicitation was posted on March 6, 2025, with proposals due by March 13, 2025, at 5:00 PM EST, and an anticipated award date of March 28, 2025. Interested parties must be registered in the System for Award Management (SAM) and can submit questions or quotes to the designated contracting officer.
The contract is not set aside for any specific business classification, though the selected vendor, Libby Productions LLC, is a small business located in Eureka, Montana. The sponsorship package covers 10 bull riding events across North Dakota, South Dakota, Minnesota, Montana, and Idaho, running from April 11 to November 22, 2025. Performance locations include cities such as Idaho Falls, Kalispell, Great Falls, Deadwood, Bismarck, Belcourt, Binford, Thief River Falls, Eureka, and Minot. The sponsorship includes comprehensive marketing elements like arena signs, chute stickers, event booths, logo placement on a side-by-side vehicle, and integration into event winner mosaics. The contract will also provide the Navy with social media integration, a dedicated webpage, streaming on PBR Ride Pass, and on-site recruiting opportunities including a recruiter booth and potential color guard and veteran recognition ceremonies.
Notice text
The Naval Supply Systems Command (NAVSUP) Fleet Logistics Center (FLC) Norfolk Pentagon
Directorate intends to solicit on behalf of Navy Recruiting Command (NRC) for services related to
sponsorship and outreach/recruiting at the King of the North Showdown. This is intended to be a sole
source acquisition. The sole source vendor is Libby Productions LLC (455 Mills Spring RD, Eureka,
Montana 59917; CAGE 9TC79; small business concern)
This action will result in a Firm Fixed Price contract.
The proposed contract action is for services for which the Government intends to solicit and negotiate with
only one source, Libby Productions LLC (CAGE: 9TC79), IAW FAR 13.106(b)(1). As previously stated,
the required services have been determined to be only available from a single source, Libby Productions
LLC.
Files
| File | Type | Posted |
|---|---|---|
| 4.06 - Clauses and Provisions amendment 0001.pdf | ||
| Statment of Work.pdf | ||
| Clauses and Provisions.pdf | ||
| Combined synopsis N0018925QZ170.pdf | ||
| Sole Source Justification.pdf |
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