Statment of Work.pdf
PDF 122 KB Posted
- Attached to
- King of the North Showdown Sponsorship
- Solicitation number
- N0018925QZ170
About this file
This Statement of Work (SOW) details the Navy Recruiting Command's sponsorship of the Libby Productions King of the North (KOTN) Bull Riding Rodeo events from April 11 to November 22, 2025. The sponsorship encompasses 10 rodeo events across five states (Montana, Idaho, North Dakota, South Dakota, and Minnesota), with comprehensive marketing and branding opportunities for the US Navy. Key Navy activation elements include arena signage, logo placement on event materials, social media integration, a dedicated webpage, streaming on PBR Ride Pass, and on-site recruiting opportunities such as a recruiter booth, color guard, and potential veteran recognition and recruit swearing-in ceremonies.
The contract is a sole-source acquisition with Libby Productions LLC, a small business based in Eureka, Montana. Event locations include specific cities like Idaho Falls, Kalispell, Great Falls, Deadwood, Bismarck, Belcourt, Binford, Thief River Falls, Eureka, and Minot. The Navy's primary points of contact are Nathan Peoples (CIV, NRC, N9) and Darryl Blackmon (CIV, NRC, N10), with Libby Productions represented by owner Adam Libby. The sponsorship aims to increase Navy recruiting visibility and engagement with the student market through these high-profile rodeo events.
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Other files
| File | Type | Posted |
|---|---|---|
| 4.06 - Clauses and Provisions amendment 0001.pdf | ||
| Sole Source Justification.pdf | ||
| Clauses and Provisions.pdf | ||
| Combined synopsis N0018925QZ170.pdf |
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Text version
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STATEMENT OF WORK FOR
LIBBY PRODUCTIONS
I. BACKGROUND/OBJECTIVE
In support of the Chief of Naval Operations Policy, it is important for Navy Recruiting Command (NRC) and required personnel to participate in the Libby Prodcutions. The Libby Productions Bull Riding Rodeo package will encompass the period of April 11, 2025 – November 22, 2025 to include services to support the US Navy recruiting opportunities and outreach venues to reach the numerus student market. Libby Productions Bull Riding Rodeo events will provide increased visibility and awareness of the US Navy.
II. STATEMENT OF WORK/DELIVERABLES,
Libby Productions Bull Riding Rodeo events scheduled during April 11, 2025 – November 22, 2025 Ala Cart deliverables
Libby Productions Bull Riding Rodeo organizes ten sporting events. The 10 KOTN event stops in five states – Montana, Idaho, North Dakota, South Dakota, and Minnesota.
US Navy will be on all advertising, including KOTN videos, social media, and Guerilla marketing.
Marketing will be executed leading up to and during all 10 stops.
A one-page website to include ticket information with link, countdown and sponsors.
The page will follow U.S. Navy King of the North branding.
• Individual producers and committees will include on their website a link to US Navy KOTN website.
• High-resolution US Navy logo will be provided to all locations.
• Event Stops will share KOTN posts about their event on their social media platforms
US Navy will have arena signage at each Showdown event, Including the followingRun of show activation
• 2 Arena signs.
• Chute stickers on chute rails (visible on camera of each rider getting ready to nod their head.)
• Chute stickers on the Headgate on each chute.
• US Navy will have a section break with an activation at each stop.
• US Navy logo will be on the wrap of the CF MOTO Side by side that will be displayed at every stop in the show.
• US Navy logo will be the focal point of the King of the North event winner mosaic.
• Event tickets to any stop you would like to attend. Quantity to be discussed per event.
US Navy will have arena signage at each Showdown event, Including the following
• All 10 stops will be on PBR Ride Pass streaming on Pluto TV.
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• US Navy logo will be the focal point at the beginning of each city specific KOTN video to start the show at each stop.
• US Navy logo will be on a sponsor loop to displayed on big screen to run before, intermission and after event.
• US Navy will have the option for production to run a commercial on the big screen before, intermission and after the event.
• US Navy QR code to be displayed on the big screen for lead generation.
As the title sponsor the US Navy has the option to do the following:
• US Navy recruiter booth in a prime location at each stop.
• US Navy color guard at all KOTN stops.
• Present honored veteran with a service award
• US Navy Recruit Swearing In
• Onsite participation of US Navy personnel
{Memorandum ~ Department of the Navy, Office of the Assistant Secretary (Financial Management and Comptroller) dated May 12, 2006 indicates ~ Conferences sponsored by non-Federal entities – non-severable fee: The DON may pay or provide reimbursement for food purchased as a non-severable, non-negotiable portion of a registration or attendance fee}
III. TRAVEL
TBD
IV. PERIOD OF PERFORMANCE
The period of performance is April 11, 2025 – November 22, 2025.
V. PLACE OF PERFORMANCE
Idaho Falls, ID April 11-12, 2025 Kalispell, MT May 29-30, 2025 Great Falls, MT May 31, 2025 Deadwood, SD June 6-7, 2025 Bismarck, ND June 13-14, 2025 Belcourt, ND June 20, 2025 Binford, ND June 21, 2025 Thief River Falls, MN July 18-19, 2025 Eureka, MT August 23, 2025 Minot, ND Nov 21-22, 2025
VI. GOVERNMENT POINT OF CONTACT
The project manager and technical point of contact are Nathan Peoples, CIV, NRC, N9 contact information at work (901) 874-9473 and Mr. Darryl Blackmon, CIV, NRC, N10, contact information at work (901) 874-7436.
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VII. LIBBY PRODUCTIONS POINT OF CONTACT
Mr. Adam Libby, Owner, PO Box 2343 Eureka MT 59917, Phone (406) 885-1385, alibbyproductions@gmail.com
File details come from the government source that posted it. Updated .