Sole Source Justification.pdf

Source Selection Information – See FAR 2.101 and 3.104

JUSTIFICATION FOR SOLE SOURCE (Simplified Acquisitions - MPT to <$250K)

Document number: 1301225348

The supplies or services described herein are being solicited on a sole source basis and competition is precluded for reasons indicated below. There are no substitutes available for the supplies or services.

Check One:

☒ Service:

Contractor: Libby Productions

Contractor Address: PO Box 2343, Eureka, MT

Contractor POC: Adam Libby

Phone #: 406-885-1385

Email:

Cage Code/DUNS: 9TC79

☐ Supply:

Restricted to the following source. If a sole source manufacturer distributes via dealers, ALSO provide dealer information.)

Original Manufacturer Name:

Manufacturer:

Manufacturer POC:

Manufacturer Phone #:

Manufacturer Address:

Dealer/Rep:

Dealer/Rep Address Phone No.

Email:

Description of the supplies or services required, the estimated price/cost, and required delivery date.

. The Navy mission is to aggressively identify, recruit, train and retain the best and brightest students to serve our nation and have rewarding careers. Navy must compete against several successful Fortune 500 companies for technically advanced students.

Navy Recruiting Command’s (NRC) Annual Events Planning and Selection Board strategically developed and select only those venues, which deliver leads for the required student market. NRC has identified this specific sponsorship event entitled “The King of the North Showdown” as a strategic marketing opportunity to reach a large number of the target audience in this specific geographic area. The King of the North Showdown events boasts an average attendance of 3,000 spectators for a one-day show and 6,000 to 7,000 for a two-day event.

Additionally, social media and streaming platforms have become integral as it reaches 248,000 and 148,430 followers on Facebook and Instagram respectively, with their largest demographic group in men ages 25-34.

The partnership with Ridepass on Pluto TV for streaming has reached 333,000 households or views, accumulating over 10.5 million minutes viewed in 2024. As such, this venue has the potential to attribute a large percentage of Navy Recruiting Command’s FY-24/25 new contract goal attainment. The synergy and the viral impact of information shared during this convention can generate a significant amount of qualified and interested leads. Specifically, this event features top bull riders in the world for 2025 summer run of 10 events spanning fan-favorite venues and cities in North Dakota, South Dakota, Minnesota, and Montana from April 12, 2025 through October 26, 2025.

NRC requires the following sponsorship package:

• 7 Month Marketing Campaign including 10 Events-King of the North Title Sponsor package-to include signage, advertisement, social media posting, and an event booth at the live events.

The Independent government estimate for this sponsorship package is $30,000.00 from the Period of

Performance of April 11 2025 to 22 November 2025.

In conclusion, the requested services represent the minimum requirements of the government.

Describe in detail why only this source can furnish the requirements to the exclusion of other sources.

(what specific characteristics of the supplies or services limit the availability to a sole source (e.g., unique features, function of the item, etc.)?)

This requirement constitutes as a sole source. Libby Productions (455 Mills Spring RD, Eureka, Montana

59917; CAGE 9TC79; small business concern) is the only organization that can provide the required services as they are the only marketing production vendor handling sponsorship packages on behalf of The King of the

North Showdown.

The King of the North Showdown features top bull riders in the world for 2025 summer run of 10 events spanning fan-favorite venues and cities in North Dakota, South Dakota, Minnesota, and Montana from April 11, 2025 through November 22, 2025. A sponsorship package would include •7 Month Marketing Campaign including 10 Events-King of the North Title Sponsor package-to include signage, advertisement, social media posting, and an event booth at the live events.

As a result, the sponsorship package will have a significant reach in the upper Mid-West geographical area for

Navy recruiting. Social media posts have reached more than 16.5 million people, The King of the North

Showdown PBR Challenger events exemplify this trend, boasting an average attendance of 3,000 spectators for a one-day show and 6,000 to 7,000 for a two-day event, and partnership with Ridepass on Pluto TV reached

333,000 household views, accumulating over 10.5 million minutes viewed.

As stated above, this sponsorship has the potential to attribute a large percentage of Navy Recruiting

Command’s FY-24/25 new contract goal attainment. The synergy and the viral impact of information shared during these events can generate a significant amount of qualified and interested leads the Navy. There is no other known sponsorship packages in this specific geographic location during this time period with the budget that would garner the same amount of exposure to the target audience to generate a significant amount of qualified and interested leads to join the Navy.

Other information to support a sole source action:

Document number:

I CERTIFY THAT THE INFORMATION PROVIDED ABOVE IS COMPLETE AND ACCURATE TO THE BEST OF

MY KNOWLEDGE. I UNDERSTAND THAT THE PROCESSING OF THIS SOLE SOURCE JUSTIFICATION

PRECLUDES THE USE OF FULL AND OPEN COMPETITION.

27 February 2025

Signature Date

Navy Recruiting Command Program Manager

Activity Title

I HEREBY DETERMINE THAT THE CIRCUMSTANCES OF THE CONTRACT ACTION DEEM ONLY ONE

SOURCE REASONABLY AVAILABLE IN ACCORDANCE WITH FAR 13.106-1(b)(1)(i).

Contracting Officer Signature Date

NAVSUP Fleet Logistics Center, Norfolk Contracting

Department