Combined synopsis N0018925QZ170.pdf
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- Attached to
- King of the North Showdown Sponsorship
- Solicitation number
- N0018925QZ170
About this file
This document is a Combined Synopsis/Solicitation for a sole source contract opportunity with Libby Productions LLC for Navy Recruiting Command's King of the North Showdown sponsorship. The solicitation seeks a 7-month marketing campaign with sponsorship package for 10 bull riding events across North Dakota, South Dakota, Minnesota, and Montana from 11 April 2025 to 22 November 2025. The Navy intends to leverage the event's large audience (3,000-7,000 live spectators and 248,000 social media followers) to support recruiting efforts, particularly targeting men ages 25-34.
The contract requires Libby Productions LLC to provide sponsorship elements including arena signs, chute stickers, event booth, logo placement on a side-by-side vehicle, and integration into event winner mosaic. The solicitation is a Firm Fixed Price contract using Simplified Acquisition Procedures, with a Lowest Price Technically Acceptable (LPTA) evaluation method. The solicitation opens 06 March 2025, closes 13 March 2025 at 5:00 PM EST, with an anticipated award date of 28 March 2025. Interested parties must be registered in the System for Award Management (SAM) and can submit questions/quotes to Zackery Bowman via email.
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Other files
| File | Type | Posted |
|---|---|---|
| 4.06 - Clauses and Provisions amendment 0001.pdf | ||
| Sole Source Justification.pdf | ||
| Clauses and Provisions.pdf | ||
| Statment of Work.pdf |
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Text version
PSC: R701
NAICS: 711310
Description: King of The North Showdown
RFQ: N0018925QZ170
Place of Performance:
Performance is anticipated to occur at multiple geographical locations specified in the Statement of Work
(SOW).
Closes: 13 March AT 5:00pm EST Att. Description: N0018925QZ170 Quantity: One (1)
CAGE: 9TC79
This is a COMBINED SYNOPSIS/SOLICITATION for commercial items prepared in accordance with the information in FAR Subpart 12.603(a)(b), using Simplified Acquisition Procedures (SAP) found at FAR Part 13 as supplemented with the additional information included in this notice. This announcement constitutes the only solicitation; a written solicitation will not be issued. PAPER COPIES OF THIS SOLICITATION WILL NOT BE AVAILABLE. This combined synopsis/solicitation SHALL be posted to both the System for Award Management (SAM) (https://www.sam.gov.
The reference number is N0018925QZ170. The proposed contract action is for commercial SERVICES as outlined in the below CLIN. The North American Industry Classification System (NAICS) code is 711310 and the Small Business Standard is $40,000,000. This solicitation documents and incorporates provisions and clauses in effect through FAC 2025-03 and DFARS Change Notice 01/17/2025. It is the responsibility of the contractor to be familiar with the applicable clauses and provisions. The clauses may be accessed in full text at the following websites:
https://www.acquisition.gov/browse/index/far https://www.acq.osd.mil/dpap/dars/change_notices.html
The Naval Supply Systems Command (NAVSUP) Fleet Logistics Center (FLC) Norfolk Pentagon Directorate intends to solicit on behalf of Navy Recruiting Command (NRC) for services related to sponsorship and outreach/recruiting at the King of the North Showdown. This is intended to be a sole source acquisition. The sole source vendor is Libby Productions LLC (455 Mills Spring RD, Eureka, Montana 59917; CAGE 9TC79; small business concern)
This action will result in a Firm Fixed Price contract.
The proposed contract action is for services for which the Government intends to solicit and negotiate with only one source, Libby Productions LLC (CAGE: 9TC79), IAW FAR 13.106(b)(1). As previously stated, the required services have been determined to be only available from a single source, Libby Productions
LLC.
Interested persons may submit a capability statement by the specified response date. This notice of intent is not a request for quotes from any source other than Libby Productions LLC However, the Government will consider information received by the specified response date. Information received because of this notice of intent will normally be considered solely for the purpose of determining whether to conduct a competitive procurement. A determination by the Government not to compete this proposed procurement action based upon responses received is solely within the discretion of the Government. The Government will not pay for information submitted in response to this notice.
The Navy mission is to aggressively identify, recruit, train and retain the best and brightest students to serve our nation and have rewarding careers. Navy must compete against several successful Fortune 500 companies for technically advanced students.
Navy Recruiting Command’s (NRC) Annual Events Planning and Selection Board strategically developed and select only those venues, which deliver leads for the required student market. NRC has identified this specific sponsorship event entitled “The King of the North Showdown” as a strategic marketing opportunity to reach a large number of the target audience in this specific geographic area. The King of the North Showdown events boasts an average attendance of 3,000 spectators for a one-day show and 6,000 to 7,000 for a two-day event.
Additionally, social media and streaming platforms have become integral as it reaches 248,000 and 148,430 followers on Facebook and Instagram respectively, with their largest demographic group in men ages 25-34. The partnership with Ridepass on Pluto TV for streaming has reached 333,000 households or views, accumulating over 10.5 million minutes viewed in 2024. As such, this venue has the potential to attribute a large percentage of Navy Recruiting Command’s FY-24/25 new contract goal attainment. The synergy and the viral impact of information shared during this convention can generate a significant amount of qualified and interested leads. Specifically, this event features top bull riders in the world for 2025 summer run of 10 events spanning fan-favorite venues and cities in North Dakota, South Dakota, Minnesota, and Montana.
NRC requires the following sponsorship package:
7 Month Marketing Campaign including 10 Events-King of the North Title Sponsor package-to include signage, advertisement, social media posting, and an event booth at the live events.
Line Items/Quantity/Unit of Issue:
CLIN 0001 – King of the North Showdown 2025 – 1 Lot
Delivery information:
Delivery POC: [Government points of contact to be determined prior to award.]
Performance/Delivery: Performance is anticipated to occur at multiple geographical locations unless otherwise specified in the Statement of Work (SOW).
The anticipated period of performance is 11 April 2025 to 22 November 2025.
Responsibility and Inspection: FOB Destination applies. Unless otherwise specified in the resultant purchase order, the contractor is responsible for the performance of all inspection requirements and quality control.
The Requirements Statement: See Section II of attachment for complete details:
Libby Productions LLC is scheduled during 11 April 2025 to 22 November 2025. Contractor shall provide:
• 2 Arena signs.
• Chute stickers on chute rails (visible on camera of each rider getting ready to nod their head.)
• Chute stickers on the Headgate on each chute.
• US Navy will have a section break with an activation at each stop.
• US Navy logo will be on the wrap of the CF MOTO Side by side that will be displayed at every stop in the show.
• US Navy logo will be the focal point of the King of the North event winner mosaic.
• Event tickets to any stop you would like to attend. Quantity to be discussed per event.
See the attached document and the Statement of Work within for more information.
Clauses and Provisions: See Attachment
The following provision and clauses apply to this solicitation:
52.212-1 – Instructions to Offerors – Commercial Products and Commercial Services 52.212-4 – Contract Terms and Conditions – Commercial Products and Commercial Services 52.212-5 – Contract Terms and Conditions Required to Implement to Statutes Or Executive
Orders – Commercial Items
Quoters are advised to include a completed copy of the provision at 52.212-3, Offerors Representations and Certifications – Commercial Items.
Additional contract requirements, terms, and conditions determined by the contracting officer to be necessary for this acquisition are provided in the attached documentation.
System for Award Management (SAM). Quoters must be registered in the SAM database to be considered for award. Registration is free and can be completed on-line at http://www.sam.gov/
This solicitation will be open from 06 March 2025 until 5PM EST 13 March 2025
All questions related to this posting and all quotes shall be submitted in writing via email to Zackery Bowman who can be reached at zackery.l.bowman.civ@us.navy.mil. Acceptable formats for any quote attachments include PDF, or Microsoft Word or Excel.
The award decision will be made Lowest Price Technically Acceptable (LPTA) basis; however, see the attached documentation for more information.
The anticipated award date is Friday, 28 March 2025.
******* End of Combined Synopsis/Solicitation ********
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