Iowa Public Broadcasting

The Department of the Army National Guard is seeking Non-Commercial Sustaining Announcement (NCSA) services from the Iowa Public Broadcasting Association for television and radio advertising targeting individuals aged 17-35 years. The procurement involves broadcasting unsold airtime to distribute public service announcements for the Iowa Air National Guard's recruitment and public awareness efforts, with requirements to track performance metrics, analyze media placement, and provide monthly status reports. The contractor must use only Iowa Air National Guard-specific logos and materials, ensure "GOANG.com" and "1-800-ToGoANG" are included in all advertising placements, and maintain detailed contact logs of media providers. The evaluation criteria will be based on price and proof of entitlement to unsold airtime for the Iowa Public Broadcasting Association. Offers are due by August 26, 2025 at 01:00 AM, with a contract performance period from September 30, 2025 to December 31, 2025.

This procurement is structured as a sole source opportunity to the Iowa Public Broadcasting Association, despite the solicitation document indicating a Women-Owned Small Business (WOSB) set-aside with a NAICS code of 541890 and size standard of $7.5 million. The contract will operate under a firm fixed price arrangement for a base year of 12 months, though the initial performance period runs only through December 31, 2025. The work will be performed in Ankeny, Iowa, with contract administration handled by the Mission Support Flight at 3100 McKinley Ave, Des Moines, Iowa. The contractor will be required to submit invoices and receive payments through the Wide Area WorkFlow (WAWF) system. Key deliverables include monthly status reports, performance tracking reports, television frequency breakdown reports, and return on investment analysis for all advertising activities across designated market areas.