N3904026QAMAZON_LSJ SAP Limited Source Justification SIGNED_Redacted.pdf
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- Solicitation number
- N3904026QAMAZON
About this file
This is a Limited Source Justification (LSJ) document for a Simplified Acquisition Threshold procurement authorizing the use of other than full and open competition to solicit from a single source.
The acquisition is for Amazon to provide comprehensive digital media advertising services through proprietary platforms to promote the organization's mission and goals via strategic online campaigns. The Amazon platform uniquely provides multiple media variations including video streaming, audio streaming, shopping, and gaming within a single integrated ecosystem. The justification for single-source procurement is based on restrictive intellectual property rights held exclusively by Amazon. Amazon maintains proprietary rights over premium ad placements on its owned and operated systems (Amazon.com storefront, Fire TV, Twitch), proprietary algorithms for matching real-time shopper intent with specific advertisements, and its Demand Side Platform backend data infrastructure. The document asserts that no secondary vendor or competing advertising network can legally bypass Amazon's intellectual property restrictions to access the necessary backend data required to meet the government's comprehensive digital advertisement needs within the Amazon ecosystem. The technical certification was provided by Michael Millet on 06/15/2026, and contracting officer Anthony Barker approved the justification on 06/18/2026. This justification applies only to acquisitions under the Simplified Acquisition Threshold and follows the documentation requirements of FAR 13.106-1(b)(1)(i).
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SAP
Limited Source Justification
Rev 09/30/2020
(This is only applicable to acquisitions under the Simplified Acquisition Threshold. Acquisition using FAR Subpart 13.5 shall follow the special documentation requirements at FAR 13.501.)
2. EXCLUSIVE LICENSING AGREEMENTS. The item or service is only available from the Original Equipment Manufacturer (OEM), or there is only one authorized distributor or technical representative for the OEM.
Identify the OEM and explain the circumstances surrounding why the item or service is only available from the OEM.
OR:
Identify the distributor(s)/authorized technical representative(s) for the item or service. Provide evidence of the exclusive licensing agreement as an attachment to this document. NOTE: If there is more than one distributor/authorized technical representative for an OEM part, then Part B, BRAND NAME SOLE SOURCE, is applicable, and Part A, ONLY ONE RESPONSIBLE SOURCE, should be left blank).
3. OTHER REASONS. Other reason not identified above. Provide details on mission impact if requirement is not solicited from only one source.
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