A02 SOO-Billboard Advertising_FY26.pdf
PDF 76 KB Posted
- Attached to
- Billboard Advertising
- Solicitation number
- W50S7E26QA003
- Issued by
-
Department of the Army National Guard
About this file
This is a Statement of Objectives (SOO) for a billboard advertising campaign to support the Minnesota Air National Guard (MN ANG).
The contractor shall provide and manage 5 static billboards positioned throughout Minnesota in the following locations: Wyoming, St. Paul, Hinckley, Mankato, and Sauk Centre. The primary objective is to create brand awareness of the MN ANG through these billboard placements. The contractor must supply all necessary personnel, equipment, tools, materials, supervision, and quality control to execute the advertising services. The campaign shall target a demographic of males and females between ages 18-34. The contract period of performance is 6 consecutive monthly periods, with performance beginning within 30 days of contract award. The government will furnish pre-approved ANG advertising graphics to the contractor, and the contractor shall commence production of advertising materials upon receipt of these approved graphics. All work must be performed in compliance with applicable state and federal laws. The contractor is responsible for all aspects of the campaign except for the provision of advertising graphics, which are government-furnished items.
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Other files
| File | Type | Posted |
|---|---|---|
| B08 W50S7E26QA003 Billboards FINAL.pdf |
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Text version
STATEMENT OF OBJECTIVES (SOO)
Billboard Advertising Campaign for the Minnesota Air National Guard
Scope of Work:
The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified as Government Furnished, to perform Advertising Services for the Minnesota Air National Guard (MN ANG), as defined in this Statement of Objectives (SOO).
Background:
The purpose of this campaign is to create brand awareness of the MN ANG via advertising on billboards around the state of Minnesota.
Period of Performance:
6 consecutive monthly periods beginning within 30 days of contract award.
Requirements (and corresponding deliverables): The contractor shall provide:
1) 5 Static Billboards throughout the state of Minesota.
2) (Deliverable 5 total) Billboards to be provided in the following areas:
Wyoming, St. Paul, Hinckley, Mankato and Sauk Centre.
3) Once the government provides approved advertising graphics to the contractor, the contractor shall begin producing advertising materials.
4) Provide an audience of these demographics: male/female, ages 18-34.
Government Furnished:
The contractor will use pre-approved ANG advertising graphics for advertisements.
Other Requirements:
Perform all work in compliance with state and federal laws.
File details come from the government source that posted it. Updated .