2025 Ready Campaign
Closed Pre-Solicitation Posted
- Solicitation number
- 70FA40READYCAMP240426
- Agency
-
Federal Emergency Management Agency
Department of Homeland Security
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
Notice details come from SAM.gov. Updated .
About this opportunity
The Federal Emergency Management Agency (FEMA) has issued a Request for Information (RFI) as part of a pre-solicitation process for its 2025-2030 Ready Campaign, a national public awareness and preparedness campaign. The agency is seeking industry input on its requirements, which include managing a nationwide multi-year campaign to engage a majority of U.S. media markets through broadcast, print, and web public service announcements (PSAs). The campaign will also involve partnering with creative firms, leveraging relationships to secure donated talent and media placements, conducting targeted outreach to specific audiences, and evaluating the overall effectiveness of the campaign's communication efforts. Responses to the RFI are due by May 10, 2024.
This pre-solicitation notice indicates that the upcoming contract will be set aside for small businesses. No potential incumbents or current contractors are named. The government has not provided any details on the anticipated award value or budget range for this requirement. However, the RFI does include options for vendors to provide budgets for the Ready Campaign's National Preparedness Month activities and a full one-year implementation of the overall contract.
Notice text
This is a Request for Information (RFI) to assist the government in determining the capabilities within industry that may be able to satisfy the governments requirement. Please see the attached questionnaire and draft Performance Work Statement (PWS).
The Government is not requesting offers, and any responses to this RFI/Sources Sought Notice received by the Government will not be accepted to form a binding contract. This RFI/Sources Sought Notice does not constitute a solicitation or request for proposal, and no award will be made as a result of this notice. DHS/FEMA intends to assess submittals in response to this RFI/Sources Sought Notice; however, feedback may not be provided back to respondents. Capability Statements shall be submitted no later than 4:00pm ET, Friday, May 10 2023, to the recipients listed below.
Contract Specialist: Bryan Stewart (bryan.stewart@fema.dhs.gov)
Contract Specialist: Adam Berger (adam.berger@fema.dhs.gov)
Contracting Officer: Shawn Smith (shawn.smith@fema.dhs.gov)
Communications Advisor: Evan Papp (evan.papp@fema.dhs.gov)
OEA Business Advisor: Adam Lynch (adam.lynch@fema.dhs.gov)
Files
| File | Type | Posted |
|---|---|---|
| 2025-2030 Ready Campaign Market Research Request for Information (240426-1308).docx | DOCX document | |
| 2025-2030 Ready Campaign Draft PWS (240426-1308).docx | DOCX document |
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