SOW__ASOS_Recruiting_Event_Services (2).pdf

CUI

STATEMENT OF WORK (SOW)

Project Title: Tactical Air Control Party (TACP) & Special Warfare Recruiting Event Services

1.0 BACKGROUND AND PURPOSE

1.1 Background: The Government requires specialized support to attract and identify qualified candidates for Special Warfare career fields. This SOW outlines the requirements for comprehensive coordination, facility management, and execution services for immersive, highly physical Tactical Air Control Party (TACP) and Special Warfare recruiting events.

1.2 Purpose: The purpose of this contract is to secure a qualified vendor capable of driving recruitment and attendance through targeted outreach, massive social media influence, and seamlessly executing an end-to-end immersive recruiting and athletic event. The event must provide exclusive access to pre-screened, highly qualified individuals to solve recruiting pipeline challenges.

2.0 SCOPE OF WORK

The Contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, and other items and non-personal services necessary to host and manage the Special Warfare recruiting event as defined in this SOW. This includes comprehensive digital marketing, targeted lead generation, event logistics, full liability coverage, and expert cadre staffing.

3.0 SPECIFIC TASKS

The Contractor shall perform the following core requirements:

3.1 Pre-Event Marketing & Lead Generation

The Contractor shall develop and execute highly targeted social media campaigns a minimum of 2 months prior to the event, utilizing established networks (e.g., platforms with over 1.2 Million+ followers, 90M+ views, and millions of podcast downloads).

• Social Media Impressions: Guarantee a minimum of 1 Million+ social media impressions across platforms.

• Advertising Deliverables: Execute strategic ad placements including:

• TikTok Ads (3 posts and 4 story posts/shout-outs).

• Instagram Ads (3 Feed/Reel Posts, 6 Story Posts/Shout Outs).

• Facebook Ads (3 Feed/Reel Posts, 6 Story Posts/Shout Outs).

• YouTube Ads (2 Shorts Videos).

• Long-form podcast ad-read promotion and potential 1-hour guest spots.

• Lead Generation: Deliver between 150-250 highly qualified recruiting engagements and leads through focused social media strategies.

• Virtual Recruiting Event: Conduct a virtual recruiting event prior to or alongside the physical event to maximize reach.

• Brand Integration: Ensure the partner/unit logo is featured on the event website, flyers, and social media content, with the partner tagged/mentioned in all partnered posts.

3.2 Event Coordination & Logistics

The Contractor shall provide comprehensive logistical coordination for the event, offering a "turn-key" solution so unit personnel can focus solely on recruiting.

• Event Specs: Guarantee 20-40 fully vetted and pre-screened registrants per event.

• Location and Scheduling: Coordinate location access (including pool and land facilities) based on the Government's choice of event location and date.

• Water Safety & Medical Support: For any event utilizing pool or open-water facilities, the Contractor shall provide certified lifeguard(s) dedicated solely to safety overwatch during water operations. Additionally, for all events the Contractor shall establish and submit a comprehensive Medical Emergency Plan—including on-site Emergency Medical Technicians (EMTs) or a designated rapid-response protocol—to the Contracting Officer no later than 10 days prior to the event.

• Pre-Screening & Eligibility: Vet all registered athletes (must be 16+ years old, U.S. citizens). Provide contact information and performance rankings of all event registrants directly to recruiting personnel to facilitate early military processing.

• Equipment & Facilities: Provide all military training equipment, facility rentals, and attendee/athlete equipment. Coordinate athlete transportation as needed and submit base access lists.

• Liability & Medical: Assume full liability coverage for event attendees. All registrants must sign medical waivers and release of liability forms. The Contractor must provide a Certificate of Insurance Coverage.

• Data Privacy, PII, and CUI Compliance: All registrant data collected by the

Contractor (including names, dates of birth, citizenship, and contact details) constitutes Personally Identifiable Information (PII) and shall be protected as Controlled Unclassified Information (CUI) in accordance with DoD regulations.

1. Transmission: The Contractor is strictly prohibited from transmitting registrant PII via unencrypted commercial email or unsecured messaging platforms. All data transfers to recruiting personnel must occur through secure, DoD-approved methods (e.g., DoD SAFE, encrypted DoD email, or secure Government-furnished portals).

2. Medical Waivers: Medical waivers and liability releases shall be restricted to "consent to participate" and "assumption of risk" terms. The Contractor shall not collect, catalog, or transmit detailed personal health histories (Protected Health Information/PHI) as part of this contract.

3. Data Destruction: Upon completion of each event and successful transfer of registrant rosters to recruiting personnel, the Contractor shall securely purge all participant PII from their local, physical, and cloud storage systems within thirty (30) calendar days, and provide written confirmation of destruction to the CO.

4. Secure Data Transmission: The Contractor shall safeguard all prospective recruit personal information collected, processed, or stored under this contract, transmitting data exclusively across authorized, authenticated government channels using approved DoW techniques.

Access shall be strictly limited to vetted Contractor personnel with a documented need-to-know. The Contractor must immediately report any suspected or confirmed data breach or unauthorized disclosure to the Contracting Officer (CO) and COR within one (1) hour of discovery, and upon event conclusion or contract completion, securely destroy all cached or stored applicant records in accordance with DoW sanitization standards.

3.3 Event Execution

The Contractor shall facilitate all on-site event activities, which may span a single 12-hour intensive format (e.g., "Hell Day") or a multi-day format (Friday-Sunday).

• Exclusivity: The event shall be open exclusively to the contracted Recruiting personnel and Special Operations personnel. No other military branches or recruiting organizations are authorized to attend.

• Physical Fitness & Performance Events: Administer standardized fitness tests and comprehensive physical training, including:

• Ruck training and running technique/movement standards.

• Land-based team physical training drills.

• Water confidence progression (breath control, treading, buddy breathing, drown-proofing) if pool facilities are utilized.

• Exhibit Space: Provide up to 20x20 exhibit space allotted in up to 3 separate areas throughout the event for the recruiting team.

• Recruiter Presentations: Provide structured time for official Air Force

Recruiter presentations, specifically three (3) 20-minute presentation blocks coordinated throughout the event.

• Special Guest Speaker: Coordinate a Special Guest Speaker (e.g., a Special Warfare Silver Star recipient or similar highly decorated operator) for attendee motivation and Q&A.

• Mentorship & Optimization: Conduct small-group mentorship, nutrition, mobility, and human performance optimization instruction led by former operators.

4.0 CAPABILITY AND PERSONNEL

REQUIREMENTS

To successfully execute this requirement, the Contractor shall meet the following capability and personnel standards:

• 4.1 Corporate Experience: The Contractor shall possess documented field experience specifically related to coordinating Special Operations Forces (SOF) athletic and recruiting events, with a proven ROI track record (e.g., yielding 8-12 direct Special Warfare enlistments per event).

• 4.2 Outreach Capability: The Contractor must maintain an established, high-visibility social media presence and podcast network capable of directly engaging the specific 18-34 demographic for Special Warfare recruitment.

• 4.3 Subject Matter Experts (SMEs) & Cadre: The Contractor shall provide qualified SMEs to conduct the mentorship, testing, and Q&A. These SMEs must have extensive combined operational experience (e.g., combat deployments) and possess prior military experience in Special Warfare, specifically including TACP (1Z3X1), CCT, PJ, or SR career fields.

• 4.4 Unlimited Personnel Attendance: The Contractor must allow unlimited pertinent Recruiting personnel and Special Operations personnel from the partnering unit to attend the event at no extra cost.

5.0 APPLICABLE DIRECTIVES AND COMPLIANCE

All services provided under this SOW shall be performed in accordance with applicable Federal Acquisition Regulation (FAR) and Defense Federal Acquisition Regulation Supplement (DFARS) requirements for commercial service acquisitions.

6.0 PLACE OF PERFORMANCE

TBD

7.0 PERIOD OF PERFORMANCE

TBD