RFP 277-22-0574 Cover Letter.pdf

Behavioral Health is Essential to Health • Prevention Works • Treatment is Effective • People Recover

5600 Fishers Lane • Rockville, MD 20857 www.samhsa.gov • 1-877-SAMHSA-7 (1-877-726-4727)

REQUEST FOR PROPOSALS (RFP) NO. 277-22-0574

Project Title: ““Talk. They Hear You.” National Media Campaign to Prevent and Reduce Underage Drinking and Other Substances-STOP Act

Date Issued: Tuesday, March 22, 2022 Intent Notice

Due:

Tuesday, March 29, 2022

Questions Due: Tuesday, March 29, 2022 Proposals Due: Tuesday, April 20, 2022, 3:00 p.m. ET

Ladies and Gentlemen:

The Substance Abuse and Mental Health Services Administration (SAMHSA), Division of Contracts Management (DCM), invites you to submit a proposal in accordance with the requirements of Request for Proposal No. 277-22-0574 for the project entitled, “Talk. They Hear You.” National Media Campaign to Prevent and Reduce Underage Drinking and Other Substances-STOP Act.

This acquisition is solicited as a Small Business Set-Aside under North American Industry Classification System (NAICS) code 541810, Advertising Agencies with a small business size standard of $15.0 Million.

A Performance-Based, Cost Reimbursement-type contract is contemplated for a Base Year plus four (4) twelve-month option periods. The planned performance period is from approximately August 15, 2022 through August 14, 2027, if all options are exercised. It is expected that one (1) award will be made from this RFP.

You are expected to respond with technical and business proposals for the entire project and the total period of performance, including all base tasks and optional tasks. Please also note the special requirements in Section L, entitled “Instructions, Conditions, and Notices to Offerors.”

It is necessary to read ALL Sections and Attachments of this RFP to ensure your understanding of this requirement

Additionally, please complete Attachment 13, “IT Total Estimate Cost Sheet” and Attachment 14, “Summary of Cost and Hours Spreadsheet” and include them with your submitted proposals.

The proposal must be signed by an official authorized to bind your organization. SAMHSA will be receiving proposals electronically utilizing NIAID’s electronic Contract Proposal Submission (eCPS) website. See the package and delivery instructions in Attachment #7. Your proposal must be received by the Contracting Officer by no later than 3:00 p.m. ET on April 20, 2022.

http://www.samhsa.gov/

Substance Abuse and Mental Health Services Administration 1-877-SAMHSA-7 (1-877-726-4727) • 1-800-487-4889 (TDD) • www.samhsa.gov

Questions concerning any areas of uncertainty which, in your opinion, require clarification or correction must be furnished in writing to Carla Carter at SAMHSAContracts@samhsa.hhs.gov on or before March 29, 2022 with the subject line “RFP No. 277-22-0574 – Questions.”

Discussion of this RFP with any other individual outside the Division of Contracts Management may result in the rejection of the potential offeror’s proposal.

Please submit a completed “Proposal Intent” form by no later than March 29, 2022, indicating your intent to submit a proposal under this RFP. The form is provided as Attachment 6 and is needed for review as well as administrative planning purposes.

Please note that contract award is contingent upon the availability of funds for this project.

Furthermore, the Government is not obligated to pay the costs for the preparation and submission of a proposal. The Contracting Officer is the only individual who can legally commit the Government to the expenditure of public funds in connection with any acquisition action.

Sincerely, Craig Sager Contracting Officer

DCM, OFR, SAMHSA

Enclosure: Request for Proposal mailto:SAMHSAContracts@samhsa.hhs.gov