RFP 277-22-0574 Attachment 2 QASP.docx

RFP No. 277-22-0574 Attachment 2 Quality Assurance Surveillance Plan Secretary of Health and Human Services National Media Campaign to Prevent and Reduce Underage Drinking Sober Truth on Preventing Underage Drinking (STOP) Act Dated March 21, 2022

Required Task

Performance Objective

Method of Surveillance (Quality Assurance)

Performance Target and Acceptable Quality Level (AQL)

Overall contractor management, including cost and time

Task 1:

Contract Management

· Weekly Project meetings; 90 percent of the time, contract team is well-prepared to discuss and move forward in an organized fashion through each phase of the Campaign’s development.

· Work Plan submitted within two (2) weeks of Kick-Off meeting with no more than 2 revisions.

Task 2:

Development, Implementation, and Dissemination Organize an official public kick-off event to give national visibility to the Campaign.

Design and implement a comprehensive promotional and distribution plan.

Initiate the refresh of the Campaign’s messaging and creative based on results from the Campaign evaluation efforts.

· Tailoring of Campaign resources for use by stakeholder organizations and other supporting groups will be handled in a cost-effective and customer-oriented manner with no more than two revisions.

· All SAMHSA communications platforms will be utilized at a minimum of 90 percent of the time, and will be well-organized, well-planned manner in close coordination with SAMHSA Office of Communications (OC) with no more than two revisions.

· 95 percent of the time, Partner groups will be engaged with the Campaign in substantive ways to promote and disseminate the Campaign.

· Promotional and distribution plan will be well-targeted, channels selected will be cost-effective, and implementation of each element will complement and build upon one another with not more than two revisions.

· Results from the evaluation and consultation with the Campaign’s Expert Panel will guide the initial refresh of the Campaign’s messaging and creative with no more than two revisions.

Task 3:

Reporting and Evaluation Requirements Reports will provide clear and concise assessments of the Campaign’s progress on a monthly, quarterly, and annual basis.

Reports will capture lessons learned on an annual and at the end of the Campaign.

1.

2.

3.

3.1. Draft evaluation plan

(4 weeks after EDOC)

3.2. Final evaluation plan

(2 weeks/COR\CBHSQ review)

3.3. Draft data collection plan

(8 weeks EDOC)

3.4. Final data collection plan

(2 weeks/COR Review)

3.5. Draft manage and analysis plan (8 weeks EDOC) with no more than two revsions

3.6. Final managemenand analysis plan

(1 week after COR request)

3.7. ICR/OMB Clearance PKG

(upon COR approval)

3.8. Draft ICR/OMB Clearance Pkg (2 wks/COR approval)

3.9. Final ICR/OMB Pkg

(1wk/COR approval)

3.10. Data Collection & analysis

(3 weeks/COR notice)

3.11. Interim written report

(3 wks from COR approval)

3.12. Short Turnaround

(Upon COR approval and request)

3.13. Final written report

(90 days prior 12/31)

3.14. Briefing Tesimony

(2 weeks/COR Request)

Task 4:

Strategic Communications Plan (SCP)

Submit the following within 90% of the target dates and no more than two revision for each:

4. A revised SCP within 30 days of EDOC)

4.1. Communucaitons Expert list (as requestd by COR)

Present recommendations

Task 5:

Campaign Expert Panel

Task 6:

Design, testing and evaluation of campaign products

Task 7:

Packaging and Distribution

Task 8:

Collaboration Development

Task 9:

Training and Technical Assistance

Task 10:

Turnover at End of Contract

Optional Task 11:

Opportunistic Distribution

Optional Task 12:

National Offsite launch events

Optional Task 13:

Public Service Announcements

Optional Task 14:

Market Analysis and Testing

Optional Task 15:

Expanded alternative Campaign Evaluation Reports will provide clear and concise assessments of the Campaign’s progress on a monthly, quarterly, and annual basis.

Reports will capture lessons learned on an annual and at the end of the Campaign.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

15.1. Evaluation propaosal implementation plan

15.2. Draft evaluation plan

(4 weeks EDOC)

15.3. Final evaluation plan

(2 weeks/COR review)

15.4. Draft data collection plan

(8 weeks EDOC)

15.5. Final data collection plan

(2 weeks/COR Review)

15.6. Draft manage and analysis plan (8 weeks EDOC)

15.7. Final managemenand analysis plan

(2 weeks/COR Review)

15.8. ICR/OMB Clearance PKG

(upon COR approval)

15.9. Draft ICR/OMB Clearance Pkg (2 wks/COR approval)

15.10. Final ICR/OMB Pkg

(1wk/COR approval)

15.11. Data Collection & analysis

(3 weeks/COR notice)

15.12. Interim written report

(90 days/COR approval)

15.13. Short Turnaround

(2 weeks/COR Request)

15.14. Final written report

(90 days prior 12/31)

15.15. Briefing Tesimony

(2 weeks/COR Request)

Optional Task 16:

Television, Radio Webisode Series

Option Task 17:

Message Adaptation, Content and Material Development

Submit the following within target date and no more than two revisions:

16.

17.

18.

19.

19.1. Kickoff meeting

(10 days EOT)

19.2. Work Plan

(4 weeks EDOC)

19.3. Consensus Panel and Subject Mater Experts

(30 days of EOT)

19.4. Application and Selection (30 days of EOT)

19.5. Orientation and Preparation (30 days of EOT)

19.6. Two (2) Policy Academy Meetings (45 days of EOT or as aaproved by COR)

19.7. Policy Academy Support (45 days of EOT or as aaproved by COR)

19.8. Follow-up Policy Academy Support (Within 45 days of EOT or as approved by COR)