RFP 10TCA-S2965 -Data Aggregator Services~1.docx

STATE OF NEVADA

DEPARTMENT OF ADMINISTRATION

Purchasing Division 515 East Musser Street, Suite 300 │ Carson City, NV 89701 Phone: 775-684-0170 │ Fax: 775-684-0188

Solicitation: 10TCA-S2965 For

DATA AGGREGATOR SERVICES

Release Date: 09/17/2024 Deadline for Submission and Opening Date and Time: 10/15/2024 @ 1:00 pm

Single point of contact for the solicitation:

ANNETTE MORFIN, PURCHASING OFFICER II

Phone, 775-531-3301 Email Address, amorfin@admin.nv.gov

(TTY for Deaf and Hard of Hearing, 800-326-6868 Ask the relay agent to dial, 1-775-515-5173/V.)

TABLE OF CONTENTS

APPLICABLE REGULATIONS GOVERNING PROCUREMENT

All applicable Nevada Revised Statutes (NRS) and Nevada Administrative Code (NAC) documentation can be found at: www.leg.state.nv.us/law1.cfm.

SINGLE POINT OF CONTACT. Vendors and/or their representatives shall only contact the single point of contract or use the electronic procurement system regarding this solicitation until after a notice of award (NOA) has been issued. Failure to observe this restriction may result in disqualification of a proposal per NAC 333.155(3).

Prospective vendors are advised to review Nevada’s ethical standards requirements, including but not limited to NRS 281A, NRS 333.800, and NAC 333.155.

PROJECT OVERVIEW

The State of Nevada Purchasing Division, on behalf of the Nevada Department of Tourism and Cultural Affairs (NDTCA)/Nevada Division of Tourism (Division) is seeking proposals from qualified vendors to provide Data Aggregator services as described in the scope of work and attachments.

The State intends to award one (1) contract in conjunction with this Request for Proposals (RFP), as determined in the best interests of the State. The Division shall administer the contract resulting from this solicitation. The resulting contract is expected to be for a contract term of four years, subject to Board of Examiner’s approval. The contract is anticipated to begin February 1, 2025 and expire January 31, 2029.

AGENCY BACKGROUND

The Division exists to help achieve the statewide strategic priority of a vibrant and sustainable Nevada economy. The Division accomplishes this by effectively promoting statewide tourism to enhance the economic vitality of Nevada and provide a vibrant quality of life for all Nevadans. Travel Nevada, the Division’s consumer facing name, reaches these goals by developing and executing a result-driven strategic plan that compels consumer purchase decisions effective use of key marketing and sales channels. Tourism has a direct relationship with increases in revenues and taxes in Nevada’s communities, and Travel Nevada works to promote the continued success of tourism. The Division is funded entirely by lodging tax revenues, so driving overnight visitation is critical to the Division’s ability to continue to market the state and ensure long-term sustainability.

GOALS AND OBJECTIVES

The Division is solicitating proposals from qualified vendors to provide services for a centralized reporting platform with the ability to produce customizable dashboards, visualizations, and reports.

This project is essential for the Division to gain critical insights into topics including, but not limited to:

Visitor movement, Visitor spending, Length of stay, Exposure to visitation window, Impact of the Division’s efforts on driving visitors to the State of Nevada Top origin markets, and Top points of interest visited

The Division is seeking a vendor that can incorporate various data sets to meet these needs. These data sets can include, but are not limited to:

Geolocation data, Credit card spending data, Website data, Paid media data, Social media data, and The integration of geolocation into website and/or paid media systems to analyze performance and attribution.

Additionally, the Division would like the ability to incorporate owned data that may not inherently be available within the platform through a feature allowing to the ability to upload data sets.

The essential elements that this contract will provide are three (3)-fold.

First is to provide the agency with data that would otherwise need to be purchased or gathered separately. This can include geolocation data, credit card spending data, special event data, and economic data.

Second would be to connect as many data sources as possible that the agency currently has. This includes connecting the platform to data sources such as goggle analytics, social media data, paid media performance data, and Youtube data among others.

Third is the ability to store or upload any owned data that the agency collects that is not currently connected by the system. This includes data such as room tax collections, visitor volume, gaming revenue or data from other studies such as the agency’s Integrated Marketing Effectiveness (IME) study.

Contracting with a system that provides these capabilities will allow the agency to be more efficient in data collection, retrieval, and analysis.

Providing data sources that would otherwise need to be purchased or gathered separately, connecting to existing data sources, and allowing the ability to upload owned data not currently connected by the platform will allow a wholistic view of the agency’s data in a single location.

The base contract is anticipated to be $110,000 per year. However, proposals may include additional items or features for the evaluation committee to consider that would push the contract above $ 110,000 per year but must not exceed $150,000 per year.

Include cost estimates for any relevant data sources or modules that will be included as part of the proposal within the Cost Schedule which is attached in NevadaEPro.

GOALS

Access to a platform that houses, or has connections to, as many relevant datasets as possible to negate gathering of data in multiple platforms.

Access to a platform that allows the ability to filter/segment data by relevant criteria, such as county, point of interest, origin market, etc.

Gain an understanding of the visitor to the state, including topics such as where visitors originate, where they travel in the state, and how long they stay.

Gain an understanding of how the Division of Tourism’s efforts impact visitation, spending and length of stay on the visitor.

Access to a support team with the contracted vendor to allow for collaboration and assistance with analysis.

SCOPE OF WORK

PROGRAM TASKS

The Division seeks to use the services of a centralized reporting platform that provides insights into the state’s visitor including where a visitor originates, where they travel within the state, and how long they stay among other things.

The Division would like to be able to track the performance of paid or owned efforts through tracking of elements such as paid media advertisements and/or the TravelNevada.com website.

The Division would prefer the ability to upload owned data that is not inherently available in the system.

PROGRAM ACTIVITIES

The Division would prefer the ability to access the platform through an easy-to-use online dashboard.

The dashboard should allow for the ability to toggle between different variables of interest, such as county, city, visitor location, date, etc.

The vendor should also give the Division the ability to customize the geofenced locations in the state. This will allow the Division better control over the points of interest that are most impactful in communities across Nevada.

QUESTIONS THAT MUST BE ANSWERED AS A PART OF THE PROPOSAL

Geolocation

Does your platform include a geolocation component? If so, how do you source this data (do you purchase if from a vendor or do you collect the data in-house)?

Do you clean or make any adjustments to the geolocation data? Please describe any cleaning or adjustments that you make to ensure accuracy in the geolocation data.

What methodology is used to define a “visitor” based on the geolocation data?

Do you allow clients the ability to customize the points of interest that are able to be geofenced? If so, how many points of interest do you allow? If awarded the contract, approximately how long would it take to configure roughly 1,500 points of interest and get these integrated into the system? How far can geolocation data be retroactively analyzed (i.e. does your geolocation data go back to 2019, 2021, etc.)?

Does your platform provide visitor volume estimates? If so, what methodology do you use to model the visitor volume?

The State of Nevada has five (5) tourism regions recognized across the state. Does the platform allow the ability to create custom regions and segment by these regions for various metrics of interest?

Based on your geolocation data, please provide the top 10 markets of origin and the percentage of travel from those markets to Elko County in 2023. What was the total device sample size that was used to derive these estimates?

Credit Card Spend

Does your platform utilize a vendor to capture credit card spending by visitors? If so, what vendor do you use and why was this vendor chosen?

Can you describe the nuances that come with using credit card spending to measure in-destination spend?

What are the best and worst use cases for using credit card data for a destination?

Based on your credit card spending data, what was the average credit card spending by county in Nevada in 2023? What was the top spending category for each county?

Website Data

Does your platform connect to Google Analytics? If so, what are relevant metrics that are passed from Google Analytics to the platform?

Does your platform allow the Division to incorporate a pixel into the website to connect website and geolocation visitation? If so, what are relevant metrics that can be gathered?

Paid Media Data

Does your platform connect to any paid media ad servers, such as Google Campaign Manager? If so, what platforms does it connect to and what metrics are passed along from the ad server to the platform?

Does your platform allow the Division to incorporate a pixel into the paid media ads to connect ad service to geolocation visitation? If so, what are relevant metrics that can be gathered?

Social Media Data

Does your platform allow the ability to connect with owned social media accounts?

If so, what social media platforms do you have connections with? What are the relevant metrics from each social media platform that are passed along?

Hotel/Short-term Rental Data

Does your platform connect to any vendors who provide data on hotel and/or short-term rental performance? If so, what vendor do you use and why was this vendor chosen?

How granular is the data provided by the vendor? Would the Division be able to toggle by county, by week/month?

Based on the vendor that you have, what is the hotel/motel room inventory that the vendor has visibility on in the State of Nevada (i.e. do they get reporting for hotels covering 10,000 rooms in the state, 100,000 rooms?)

Based on the data provided by the vendor, what was the room demand, occupancy rate and average daily rate (ADR) for Carson City and the state as whole in 2023?

Other Data Sources

What other data sources does your platform have connections to? Please provide a brief overview of the best use cases for each.

Other Features

Does your platform allow the ability for clients to upload data that may not be included as part of your out-of-the-box package?

Does the platform allow for data to be exported from the system for further analysis and visualization by the Division?

Does the platform allow users the ability to customize analyses? Is there a feature that allows users to explore data in a “backend” type of environment to create custom charts, graphics and tables?

Does your platform offer the ability to deliver custom, automated reports to various stakeholders?

If awarded the contract, please provide an overview of the ongoing communication with the Division. Does the contract amount include monthly status calls, custom analyses, etc.? Provide detail on the level of customer support that will be included in the cost of the contract.

ATTACHMENTS

ATTACHMENTS INCORPORATED BY REFERENCE. To be read and not returned.

Terms and Conditions for Services

ATTACHMENTS FOR REVIEW. To be read and not returned (unless redlining).

Contract Form Insurance Schedule

PROPOSAL ATTACHMENTS. To be completed and returned.

Cost Schedule Proposed Staff Resume Reference Questionnaire Attachments for Signature

Vendor Information Response Vendor Certifications Certification Regarding Lobbying Confidentiality and Certification of Indemnification

TIMELINE

QUESTIONS. All questions regarding this solicitation shall be submitted using the Bid Q&A feature in NevadaEPro.

TIMELINE. The following represents the proposed timeline for this project.

All times stated are Pacific Time (PT).

These dates represent a tentative schedule of events.

The State reserves the right to modify these dates at any time.

EVALUATION

Evaluation and scoring are conducted in accordance with NRS 333.335 and NAC 333.160-333.165.

Proposals shall be kept confidential until a contract is awarded.

In the event the solicitation is withdrawn prior to award, proposals remain confidential.

The evaluation committee is an independent committee established to evaluate and score proposals submitted in response to the solicitation.

Financial stability shall be scored on a pass/fail basis.

Proposals shall be consistently evaluated and scored based upon the following factors and relative weights.

Cost proposals will be evaluated based on the following formula.

(Highest Proposed Value - (Proposed Value – Lowest Proposed Value)) / Highest Proposed Value ÷ Criterion Weight = Cost Score

Presentations

Following the evaluation and scoring process specified above, the State may require vendors to make a presentation of their proposal to the evaluation committee or other State staff, as applicable.

The State, at its option, may limit participation in vendor presentations to a maximum of the three (3) highest scoring vendors from technical and cost scores.

Following the presentations, the combined technical, cost, and presentation scores will become the final score for a proposal.

The State reserves the right to add additional criteria or presentations.

The State reserves the right to forego vendor presentations and select vendor(s) based on the written proposals submitted.

NEVADA-BASED BUSINESS PREFERENCE

The State awards a five percent (5%) preference to Nevada-based businesses pursuant to NRS 333.3351 to 333.3356, inclusive.

Nevada-based business is defined in NRS 333.3352(1).

The term ‘principal place of business’ has the meaning outlined by the United States Supreme Court in Hertz Corp v. Friend, 559 U.S. 77 (2010), typically meaning a business’s corporate headquarters.

To claim this preference a vendor must indicate it on their vendor account and submitted Quote in NevadaEPro.

This preference cannot be combined with any other preference, granted for the award of a contract using federal funds, or granted for the award of a contract procured on a multi-state basis.

INVERSE PREFERENCE

The State applies an inverse preference to vendors that have a principal place of business in a state other than Nevada and that state applies an in-state preference not afforded to Nevada based vendors, pursuant to AB28 passed in the 81st session of the Nevada Legislature.

The amount of the inverse preference is correlated to the amount of preference applied in the other state.

Vendors who meet this criterion must indicated it on their submitted Quote in NevadaEPro.

This preference cannot be combined with any other preference, granted for the award of a contract using federal funds, or granted for the award of a contract procured on a multi-state basis.

MANDATORY MINIMUM REQUIREMENTS

Pursuant to NRS 333.311 a contact cannot be awarded to a proposal that does not comply with the requirements listed in this section. Proposal shall include confirmation of compliance with all mandatory minimum requirements.

NEVADA LAW AND STATE INDEMNITY. Pursuant to NRS 333.339, any contract that is entered into may not: (1) Require the filing of any action or the arbitration of any dispute that arises from the contract to be instituted or heard in another state or nation; or (2) Require the State to indemnify another party against liability for damages.

NO BOYCOTT OF ISRAEL. Pursuant to NRS 333.338, the State of Nevada cannot enter a contract with a company unless that company agrees for the duration of the contract not to engage in a boycott of Israel. By submitting a proposal or bid, vendor agrees that if it is awarded a contract, it will not engage in a boycott of Israel as defined in NRS 333.338(3)(a).

INDEMNIFICATION. Required contract terms on Indemnification: "To the fullest extent permitted by law, Contractor shall indemnify, hold harmless and defend, not excluding the State’s right to participate, the State from and against all liability, claims, actions, damages, losses, and expenses, including, without limitation, reasonable attorneys’ fees and costs, arising out of any breach of the obligations of Contractor under this contract, or any alleged negligent or willful acts or omissions of Contractor, its officers, employees and agents. Contractor’s obligation to indemnify the State shall apply in all cases except for claims arising solely from the State’s own negligence or willful misconduct. Contractor waives any rights of subrogation against the State. Contractor’s duty to defend begins when the State requests defense of any claim arising from this Contract."

LIMITED LIABILITY. Required contract terms on Limited Liability: "The State will not waive and intends to assert available NRS Chapter 41 liability limitations in all cases. Contract liability of both parties shall not be subject to punitive damages. Damages for any State breach shall never exceed the amount of funds appropriated for payment under this Contract, but not yet paid to Contractor, for the Fiscal Year budget in existence at the time of the breach. Contractor’s tort liability shall not be limited."

CONTRACT RESPONSIBILITY. Awarded vendor shall be the sole point of contract responsibility. The State shall look solely to the awarded vendor for the performance of all contractual obligations which may result from an award based on this solicitation, and the awarded vendor shall not be relieved for the non-performance of any or all subcontractors.

DATA ENCRYPTION. State IT requires that data be encrypted in transit and in rest.

STATESIDE DATA. State IT requires that State data assets must be maintained in the United States and data will not be held offshore.

NEVADA BUSINESS LICENSE. Pursuant to NRS 353.007, prior to contract execution awarded vendor must hold a state business license pursuant to NRS chapter 76 unless exempted by NRS 76.100(7)(b).

DISCLOSURE. Each vendor shall include in its proposal a complete disclosure of any alleged significant prior or ongoing contract failures, contract breaches, any civil or criminal litigation or investigations pending which involves the vendor or in which the vendor has been judged guilty or liable.

CRITICAL ITEMS

In addition to the Scope of Work and Attachments, the items listed in this section are critical to the success of the project. These items will be used in evaluating and scoring the proposal. Vendor proposal should address items in this section in enough detail to provide evaluators an accurate understanding of vendor capabilities. Proposals that fail to sufficiently respond to these items may be considered non-responsive.

CONTRACT FORM. The State strongly prefers vendors agree to the terms of the attached Contract Form as is. Ability to agree to contract terms is a high priority to the State. Vendors who cannot agree to the contract as is must include a redlined Word version of the attached Contract Form with their proposal response. To the extent a vendor has prior contractual dealings with the State, no assumption should be made that terms outside those provided herein have any influence on this project.

INSURANCE SCHEDULE

The State strongly prefers vendors agree to the terms of the attached Insurance Schedule as is. Vendors who cannot agree must explain which areas are causing non-compliance and attach a red line if necessary.

Awarded vendor shall maintain, for the duration of the contract, insurance coverages as set forth in the fully executed contract.

Work on the contract shall not begin until after the awarded vendor has submitted acceptable evidence of the required insurance coverages.

Failure to maintain any required insurance coverage or acceptable alternative method of insurance shall be deemed a breach of contract.

VENDOR BACKGROUND

Company background/history and why vendor is qualified to provide the services described in this solicitation.

Provide a brief description of the length of time vendor has been providing services described in this solicitation to the public and/or private sector.

VENDOR STAFF RESUMES

A resume shall be included for each proposed key personnel, see Proposed Staff Resume.

A resume shall also be included for any proposed key subcontractor personnel.

SUBCONTRACTORS

Subcontractors are defined as a third party, not directly employed by the contractor, who shall provide services identified in this solicitation. This does not include third parties who provide support or incidental services to the contractor.

Proposal should include a completed Vendor Information Response form for each subcontractor.

Vendor shall not allow any subcontractor to commence work until all insurance required of the subcontractor is provided to the vendor.

Vendor proposal shall identify specific requirements of the project for which each subcontractor shall perform services.

How the work of any subcontractor(s) shall be supervised How channels of communication shall be maintained How compliance with contracts terms and conditions will be assured Previous experience with subcontractor(s)

VENDOR FINANCIAL INFORMATION

The information requested in this section is designated as confidential business information by the Administrator pursuant to NRS 333.020(5)(b) and is not public information pursuant to NRS 333.333.

This information should be submitted as a separate attachment, flagged as confidential in NevadaEPro.

Proposing vendor shall provide the following financial information and documentation:

Dun and Bradstreet Number Federal Tax Identification Number The last two (2) full years and current year interim:

1. Profit and Loss Statements

2. Balance Statements

BUSINESS REFERENCES

The information requested in this section is designated as confidential business information by the Administrator pursuant to NRS 333.020(5)(b) and is not public information pursuant to NRS 333.333.

Vendors shall provide a minimum of three (3) business references from similar projects performed for private and/or public sector clients within the last five (5) years, see Reference Questionnaire.

The purpose of these references is to document relevant experience and aid in the evaluation process.

Business references should return Reference Questionnaire directly to Single Point of Contact via email.

Business references will not be accepted directly from proposing vendor.

Business references shall not be requested from the soliciting agency.

The State will not disclose submitted references, but will confirm if a reference has been received.

The State reserves the right to contact references during evaluation.

SUBMISSION CHECKLIST

This section identifies documents that shall be submitted to be considered responsive. Vendors are encouraged to review all requirements to ensure all requested information is included in their response.

Proposals must be submitted as a Quote through NevadaEPro, https://NevadaEPro.com.

Vendors are encouraged to submit a single file attachment per proposal section if possible.

Technical proposal information and Cost proposal information shall not be included in the same attachment.

Cost proposal attachment shall not be flagged as confidential in NevadaEPro.

Additional attachments may be included, but are discouraged and should be kept to a minimum.

TECHNICAL PROPOSAL

Title Page Table of Contents Response to Mandatory Minimum Requirements Response to Critical Items Response to Scope of Work Proposed Staff Resumes Other Informational Material

PROPRIETARY INFORMATION. If necessary. Attachment should be flagged confidential in NevadaEPro.

Title Page Table of Contents Trade Secret information, cross referenced to the technical proposal

COST PROPOSAL

VENDOR FINANCIAL INFORMATION. Attachment should be flagged confidential in NevadaEPro.

SIGNED ATTACHMENTS

Vendor Information Response Vendor Certifications Confidentiality and Certification of Indemnification Certification Regarding Lobbying

OTHER ATTACHMENTS. If necessary, not recommended.

REFERENCE QUESTIONNAIRES. Not submitted directly by vendor.

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