Attch 6 FAQ 11172023.pdf

DHRA -Federal Voting Assistance Program / Integrated Outreach IDIQ

Frequently Asked Questions (FAQ) Dated 11/14/2023

RFQ Document Reference | Page -Section- Paragraph | Questions/Comments

Pg.9 / b. Factor 2, Past performance

Q1: Would the government consider having nonfederal clients complete a past performance questionnaire in instances where there is no record of performance/CPARS?

A1: Yes, past performance that is from a nonfederal client would be acceptable.

Attch 1 – PWS IDIQ Pg. 2 / Research 4.2.1

Q2: How many focus groups for each of the populations, listed are anticipated each year?

A2: Up to one focus group per 2 year election cycle for each population listed.

Attch 1 – PWS IDIQ Pg. 2 / Research 4.2.1

Q3: The government states “Analyze and evaluate data collection methods for recommendations on best practices and improvements to survey instruments.” Is the government looking for a new survey instrument or just recommendations to existing?

A3: Primarily updates to existing survey instruments, but the possibility of new instruments as well.

Attch 1 – PWS IDIQ Pg. 3 / Research 4.2.4

Q4: the government mentions the historical LOE is one to two FTE’s, is that for all of the tasks related to research (4.2) or just in relation to tasks in section 4.2.4?

A4: This has historical LOE (1-2 FTEs) has been specifically for ad hoc statistics. They would be FTE for a length of time as determined by the need on the Task Order.

Attch 1 – PWS IDIQ Pg. 3 / Communications 4.3.1

Q5: What are the anticipated locations/offices/sites for the planning sessions, can they be virtual?

A5: Locations can be virtual or in the DC area or a hybrid of remote/in person.

Attch 1 – PWS IDIQ Pg. 3 / Communications 4.3.2

Q6: is the contractor responsible for providing pricing relative to printing and shipping? If so, can the government provide frequency of this requirement and estimated quantity each year?

A6: The contractor does not need to price out printing and shipping (or any materials) for the main IDIQ.

This falls under CLIN 0003, and this will be determined on each task order if there are printing and shipping tasks.

Attch 1 – PWS IDIQ Pg. 3 / Communications 4.3.2

Q7: For videography and photography production, what is the anticipated frequency and location of these shoots.

A7: Shoots may be held up to one time per 2 year election cycle, at a place determined by the contractor.

Attch 1 – PWS IDIQ Pg. 4 / Communications 4.3.2

Q8: What language(s) are anticipated for translation?

A8. Arabic, Chinese, French, Korean, Spanish, Portuguese, and Vietnamese are the languages used in the past, and are anticipated to be the ones required under this IDIQ. This does not preclude the need for additional languages.

Attch 1 – PWS IDIQ Pg. 5 / Media 4.4.3

Q9: Is the government currently using a software or tool to perform media daily monitoring analysis? If no, can the contractor provide recommendation(s) as another direct cost?

A9. The government does not have their own media monitoring software, this would need to be provided by the contractor as part of the Material CLIN (CLIN 0003).

Attch 1 – PWS IDIQ Pg. 6 / Media 4.5.4

Q10: Does the government currently have access/subscription to a media tracking service, or is the government looking for vendor to provide solution and pricing for this requirement?

A10. The government does not have their own media tracking service, this would need to be provided by the contractor as part of the Material CLIN (CLIN 0003).

Attch 1 – PWS IDIQ Pg. 8 / Contractor Travel

Q11: What is the anticipated frequency and locations of travel for the IDIQ?

A11. Travel would be up to two times per year, to Washington, DC area, and to a location determined by the contractor in coordination with the government.

Attch 2 – TO PWS Pg. 2 / Communications 4.2.2

Q12: is paid media referenced in this section covered by the budgeted $500k referenced in the SOW of the IDIQ?

A12: See draft media plan including historical media plan for a point of reference. $500k was a point of reference from historical data not actual. The media will be priced by the contractor as part of the

Material CLIN (CLIN 0003).

No PWS section referenced

Q13: Can the government provide instructions on how offerors should handle the proposal due date if the government shuts down after 11/17/23 and answers to questions are not provided in a timely manner?

A13: If a Government shutdown takes place, proposal time may be suspended until a furlough is lifted.

At this point, please plan on the instructed due date.

Combo Solicitation - FVAP IDIQ.pdf 4.0.a.(1) 3

Q14: This business information requested includes "FAR and DFARS provisions above which require completion by the offeror." Are offerors and subcontractors required to include the full 70+ page copy of our complete representations and certifications from SAM.gov?

A14: If all representations and certifications are up-to-date in SAM.gov, then the offeror should state this in Volume I of the quote versus submitting copies of the complete representations and certifications.

Combo Solicitation - FVAP IDIQ.pdf 4.0.a.(4) 3

Q15: Should a copy of the Teaming Agreement be included in Volume I or Volume III?

A15: This is required to be submitted in Volume I as outlined in the RFQ instructions to offerors section

4.0(a)(4).

Combo Solicitation - FVAP IDIQ.pdf 4.0.a.(4) 4

Q16: Instructions for the past performance volume note that the following is required: "signed commitment by the offer and subcontractor certifying that if a contract is awarded resulting from the quote, the parties commit to joint performance as quoted." If a signed Teaming Agreement is provided is an additional signed commitment letter also required to be included?

A16: Only one of the documents is required to be submitted.

Combo Solicitation - FVAP IDIQ.pdf 4.0.b.(3) Staffing Plan 4

Q17: Are resumes required to fulfill the requirements of the staffing plan? If so, can the government confirm these does not count toward the page limit?

A17: Resumes are not required, but the quote should ensure all aspects of the technical factor element

“C” Staffing Plan are adequately covered.

RFQ states this: The staffing plan shall identify the relevant experience/qualifications for each respective position

Combo Solicitation - FVAP IDIQ.pdf c. VOLUME III: Factor 2, Past Performance. 5

Q18: Will the government accept a past performance from an Offeror's first-tier subcontractor as one of the three past performances? Page 4 (Section (4)) of this document suggests a Past Performance from the subcontractor would be accepted, but it is not explicitly stated on page 5 of the past performance section.

A18: Past Performance shall be the prime contractor, but teaming arrangements, joint venture agreement, etc. will be considered provided sufficient documentation including an adequate narrative discussing the meaningful relationship between the parties is included in the Past Performance Volume.

Combo Solicitation - FVAP IDIQ.pdf Enclosure 1 - Priced CLIN Structure 30

Q19: The solicitation is clear that offerors are not to propose a cost on the CLIN 0003 in the task order.

Can the government advise if offerors can propose profits or fees on CLIN 0003 for future task orders under this IDIQ contract?

A19: Yes, the contractor can. The only CLIN they cannot is Travel CLIN

Attch_1_-_PWS_FVAP_IDIQ_AMD_1.pdf.pdf 4.0 Requirements: 4.6 Web Application Security & Risk

Management 7

Q20: Can the government provide additional detail/examples of what type(s) of activities/tasks FVAP is likely to need to develop and maintain DoD systems and applications? Can the government clarify what information you wish offerors to include regarding this in our proposal?

A20: Any digital products created will need to meet DoD security requirements. The contractor will not be required to host or implement any of these digital products

Attch 3 - IDIQ Pricing Table.xlsx Labor Category Descriptions tab n/a

Q21: The Labor Category (LCAT) descriptions do not appear to reflect the necessary labor needed to fulfill the research tasks. Can the government add preferred research-related LCATS so that offerors can provide apples-to-apples costs per your LCATS?

A21: The Government intends to keep all Labor Categories inclusive to Attachment 3 which will also include descriptions noted from FAQ A43 (below).

Attch 3 - IDIQ Pricing Table.xlsx Labor Category Descriptions tab n/a

Q22: Some of the labor categories listed on the "Total Labor Estimate" tab do not appear to have descriptions listed on the Labor Category descriptions tab. Can the government provide all LCAT descriptions so that offerors have the expected skill levels to guide offeror pricing?

A22: See below FAQ #43.

(Task Order 1) "page 2 page 3" "4.2.1 4.2.3"

Q23: "Is the owned media management for website on-going, or is it only during a window leading up to federal election years (Feb - Nov 2024) as indicated for social? For the scope of the project, is FVAP desiring daily community management for social outside of the Feb- Nov 2024 timeframe? Are the owned social channels only active during a certain timeframe?"

A23: Owned media management is typically run by the contractor with FVAP supervision in the calendar year leading up to federal elections. During non election seasons, these typically are managed by FVAP staff with a small amount of contractor support

(Task Order 1) page 2 4.2.2

Q24: Does FVAP have a priority list of overseas countries for expats or military where we should focus our targeting? In the 2024 media plan, there are 5 niche publications chosen, but not very much background on how those were selected

A24: FVAP plans to target areas with large expat populations, with the largest populations in Europe and the Western Hemisphere, including Canada. See pg 14 of the 2022 FVAP Report to Congress -https://www.fvap.gov/info/reports-surveys/2022postelectionreporttocongress page 2 4.2.1

Q25: Does gathering the strategic insights involve/include secondary data collection as well? Are there benchmarks available (raw data) from previous studies? Do we need permission to conduct these focus groups ourselves, or are we to provide guidance in the form of discussion guides, etc., only?

A25: Previous research is available. Surveys and focus groups need to follow government rules and permissions.

page 2 and page 3" 4.2.2

Q26: Are there priority areas that have already been assessed from past surveys that we should focus on in the analysis? (Also, can we do this or do they want this to be the statistician?)

A26: FVAP’s research is available online for review here: https://www.fvap.gov/info/reports-surveys page 2 4.2.3

Q27: What leeway do we have to suggest optimization to the research notes and/or develop the infographics? (i.e., is this brand new or refinement?)

A27: FVAP welcomes contractor suggestions for research notes and infographic development, but any work will need to be approved by the government.

page 3 4.2.3

Q28: Are we to put equal weight to building the brand platform for FVAP as to persuading/motivating?

Or is one more important than the other for this project?

A28: The goal is to make UOCAVA voters aware of their rights and abilities to vote, but not to persuade them to vote.

page 3 4.2.4

Q29: What is involved in getting access to the GIS and election survey data? Will we/the statistician have the raw data ourselves to work through to build crosstabs as we see fit?

A29: The contractor will field surveys to overseas citizens, military voters, election officials, and voting assistance officers among other research conducted. Other data will be provided to the contractor.

page 4 1

Q30: Translation support: How many languages? Or is this something we will recommend based on our research findings?

A30: See question 8 response

4.3.3 page 4 2

Q31: Will this be primary research in addition to the deliverables in the research section? Also, will the recommendations and research happen during odd-numbered years preceding federal elections in even years?

A31: Surveys are generally prepared in the lead up to an even numbered year, then fielded after the election, with data analysis completed in the odd numbered year.

4.5.4 page 7 2

Q32: Will weekly reports also be expected during odd years?

A32: Yes

VOLUME IV - Price on Combo Solicitation - FVAP IDIQ page 5

Q33: The IDIQ Pricing Table in attachment 3 shows an estimated number of hours against LCAT's. Are these the hours we are to scope against? Would the government be open to alternate labor categories and allocations of hours?

A33: The Government intends to keep all Labor Categories inclusive to Attachment 3. However, the offeror can quote alternative labor categories to replace the Government labor categories which is under tab (Total Labor Estimate), Column “D.” Please note, the total estimate labor hours cannot be adjusted.

No reference

Q34: Will this Request for Quotation require a Standard Form 30 or 1449 or some other signature page?

A34: Standard forms or any type of signature page will be not required at time of RFQ submission

No reference

Q35: How many third-party contractors are involved in the current requirement?

A35: There is one prime contractor and one subcontractor

PWS 4.1.2 states.

Q36: “Submit weekly status reports on all deliverables. Status reports will outline each project’s current deadlines, milestones, and outstanding actions. Highlight items at risk of missing deadlines. Submit month-end reports on all deliverables in the form of a PowerPoint presentation. Each slide should detail completion dates and action items for major deliverables. The month-end report will count as the status report for that week”.

a. What is the desired method of release? Email? Government SharePoint site?

A36: Email.

PWS 4.1.3 states, Q37: “Upon completion of a project, provide final deliverable to FVAP in the file format and naming convention specified by the COR. All deliverables will be clearly labeled and organized for FVAP to utilize and share with its stakeholders”.

a. Besides using PowerPoint for briefing slides, what other formats are expected at final deliverable submission?

b. Will the COR provide naming convention at kick off or when task order is awarded?

A37: PowerPoint is the primary format for briefing slides. The COR can provide naming convention at kickoff.

PWS 4.2.1 Research states, Q38: “Collect and tabulate data to create documented databases that are ready for analysis”.

a. Are these existing databases that the contractor will assume responsibility for, or will the contractor be expected to create new?

b. Is the contractor expected to utilize a government defined database application (e.g. MS SQL, MySQL et al.), if so, what is it?

A38: The contractor will be required to create new databases but can use previous databases as models.

Excel is the most commonly used data format.

PWS 4.3.3

Q39: The PWS provides technical specifications for a “host environment”.

a. What is the application(s) that are hosted in the environment specified? It is the FVAP.gov website or a related system?

b. Is the “host environment” located in a DISA, DMDC, or other government facility or is it hosted at a FedRAMP approved Cloud Service Provider (CSP) such as AWS GovCloud, MS GovCloud, or Oracle?

c. Is the current system subject to DoDI 8510.01 RMF accreditation, and if so, what is the current status?

d. This indicates a need for a hosting environment that supports a number of software products including Windows Server 2008 R2, Microsoft IIS 7.5, and Microsoft SQL Server 2008. Each of these items have long since reached end of life and are no longer receiving important security updates from

Microsoft. Will the government accept an alternative platform that is able to support training tool requirements?

e. Can the government elaborate on the nature and form of the monthly reporting metric exports the platform is expected to provide?

f. Can the government provide the number and frequency of VAOs, IVAOs, EOs, voter advocacy organizations, and overseas absentee voters expected to use the training materials over the period of performance?

g. Does the government currently leverage a learning management system for deliverance of training? If yes, please identify the system.

A39:

A It is training modules accessed through FVAP.gov

B the host environment is a FEDramp approved CSP

C the environment has RMF certification

D The government will accept alternate softwares that support the training tool requirements

E This may include webpages visited, referral traffic sources, trainings accessed/completed, forms accessed/completed, and analysis of metrics submitted by Voting Assistance Officers.

F This number fluctuates greatly year to year, especially if it is an election year or not

G Existing training modules can be found at https://www.fvap.gov/vao/training and https://www.fvap.gov/eo/training

PWS 4.4.5 states, Q40: “Provide recommendations for updating and optimizing FVAP.gov…”

a. Will the contractor solely be providing recommendations for updating and optimizing FVAP.gov, or is the contractor expected to implement approved recommendations as well?

A40: The contractor will be providing detailed recommendations, implementation will be done by a different contractor.

PWS 4.6.1

Q41: Web Application Security & Risk Management

a. What is the system(s) and their function?

b. What is the specific cybersecurity requirement the contractor is expected to support (e.g. DoDI

8510.01 Risk Management Framework for DoD Systems (RMF))?

c. The cost and level of effort to support a system(s) correlate with its defined level of confidentiality, integrity, and availability. What is the system(s) categorization under NIST SP800-60, Volume 1, Guide for Mapping Types of Information and Information Systems to Security Categories?

d. Is the contractor expected to provide the system(s) day-to-day management and operational support, application development, and its security posture, or a combination of one or more?

A41: The products that the contractor will design are primarily training modules. Implementation and hosting including management support is provided by another contractor.

Attachment 2, Integrated Outreach Task Order 1

Q42: PWS 4.2.3 states:

“From February 2024 through November 2024 manage FVAP channels. Limited to existing social media accounts on Facebook, Instagram, X(Twitter), LinkedIn and YouTube. Activities shall include: • Develop monthly content calendars • Monitor daily and post content • Develop monthly monitoring reports •

Improve bank of “canned responses” to voters as voting obstacles and guidelines have changed and respond to routine questions with previously agreed upon guidance • Limited creative development to supplement existing content, as needed • Two-way audience engagement and response management to be coordinated by FVAP and contractor staff.”

a. Regarding the activities listed in section 4.2.3, what metrics should the contractor capture for monthly reporting?

b. Will the COR be responsible for approving daily, monthly social media content and copy prior to its release? If yes, how many business days in advance will the contractor submit for approval?

A42:

A - Subscribers/followers, new subscribers/followers, over change in subscribers/followers, page visits, organic impression, page sessions, conversion rate, top performing posts

B - Yes, 30 calendar days

Attachment 3, IQIQ Pricing Table

Q43:

1. Tab for “Labor Category Descriptions” are not included for the following:

a. Senior Associate

b. Associate

c. Analyst

d. Research Assistant

These labor categories are included in each ordering table, but no description is provided. Will the government please provide the appropriate information to price these labor categories correctly?

A43:

Given that PWS 4.3.2 (Attachment 1)

Q44: Creative outreach production services has been deleted – do the following labor categories need to be priced:

a. Creative director

b. Art editor

c. Video editor

d. Video Producer

A44: Yes - Attachment 3 displays the above labor category estimates and descriptions.

Senior Associate

Provides guidance and direction for specific sub-tasks of a project. Holds specific expertise in one or more key areas and knowledgeable in others. Interfaces with the client on regular basis. Produces deliverables with minimal supervision from senior team members including presentations, reports, etc. Supports the completion of project specific tasks within estimated time frames and budget constraints. Supports presentations and client meetings.

Four years of professional research experience. (Advanced degree may be substituted for up to 2 years of experience) Minimum Education: Masters Degree

Associate

Interfaces with the client on regular basis. Produces deliverables under supervision of senior team members including presentations, reports, etc. Supports the completion of project specific tasks within estimated time frames and budget constraints. Supports presentations and client meetings.

Three years of professional research experience. (Advanced degree may be substituted for up to 2 years of experience) Minimum Education: Bachelors Degree

Analyst

Performs analyst tasks with minimal supervision as directed by team leader or other senior members of team. Assists with training of junior team members and contributes to production of reports, presentations and other deliverables.

Two years of experience. Minimum Education: Bachelors Degree

Research Assistant

Proofread documents, conduct literature searches and provide support to senior members of research teams as directed.

One year of experience. Minimum Education: Bachelors Degree

Pages 1 – 3 do not show labor categories to support the PWS 4.3.3, 4.4.5, 4.6.1, and 8.0 as stated in

Attachment 1 - Performance Work Statement Defense Support Services Center (DSSC) Federal Voting

Assistance Program / Integrated Outreach IDIQ 07 November 2023

Current DoD and DHRA/DMDC cybersecurity policy requires all civilian, military, and contractor personnel providing cybersecurity and information technology support to comply with and be credentialed in accordance with DOD DIRECTIVE 8140.01 CYBERSPACE WORKFORCE MANAGEMENT, and

DOD MANUAL 8140.03 CYBERSPACE WORKFORCE QUALIFICATION AND MANAGEMENT PROGRAM.

Q45: Is it the government’s intention to fund labor categories in support of the PWS requirements?

What does total estimated hours represent in Attachment #3? Is this gathered from historical data or only for contractor pricing comparison? Can you provide a historical Level of Effort for the labor categories?

A45: The labor categories and hours identified in attachment 3 (IDIQ Pricing Table) show the labor categories and estimated hours that are anticipated to be used under this IDIQ. The IDIQ is not funded, and no work will be done or performed directly from the award of the IDIQ. Only task orders issued against this IDIQ will be funded. The labor categories and fully burdened rates from attachment 3 will be used to establish the pricing for each task order under the IDIQ. See Enclosure 2 for IDIQ Ordering

Procedures.

Combined Solicitation, FVAP IDIQ

1. Enclosure 1 – Priced CLIN Structure Page 29 states:

CLIN QTY/ UNITS TOTAL PRICE PERIOD of PERFORMANCE

Base Year CLIN 0001 – (FFP) LABOR CLIN – The Contractor shall provide FFP Federal Voting Assistance

Program (FVAP) Integrated Outreach Services in accordance with the Performance Work Statement

(PWS) section 4.0., and as determined at the Task Order level. The period of performance is five-year ordering period (labor pricing per attachment 3) 25 Each 30 January 2024 – 29 January 2029

Q46:

a. What is meant by 25 units under QTY /UNITS? What is this in reference to?

A46: The qty of 25 under CLIN 0001 represents the number of task orders estimated to be issued under this IDIQ (estimated four to five task orders per year).

Page 5, Volume IV, Factor 3 Price, Sentence 4. The proposed CLIN value for 0001 (Labor) will be used with the Government's not-to-exceed amount for travel (CLIN 0002) and Material (CLIN 0003) to calculate a total quoted price, which will become the resulting contract ceiling for the awardee. The labor rates quoted will be used for each task order (TO) issued under the IDIQ, and it will be based on the period the TO is issued. Each labor category proposed for this contract shall be clearly defined. The contractor who receives the IDIQ award will be required to provide a FFP price quote for CLIN 0003 on each task order issued under this IDIQ, so no overall CLIN 0003 price for the IDIQ is required under this

RFQ.

The total estimated labor hours for Ordering Period 1 is 7794 hours or approximately 3.74 FTE’s.

However, Attachment #1 4.2.4 states: Provide research support and perform data analysis. Level of effort is determined based on the task order and has historically been approximately one to two FTE or equivalent. Areas of support include but are not limited to projects involving packaging of survey data for the report to Congress, dashboard and Geographic Information Systems (GIS) mapping software, ballot transmission, return/rejection rates, and resource utilization.

Q47: If these two FTE research positions require 4,160 hours that only leaves 3,634 hours left on this ordering period? Are the total hours underestimated and does this leave sufficient hours for the other requirements? Please clarify

A47: It is up to two FTE positions historically, and they would be FTE for a length of time as determined by the need on the Task Order. The time period of each task order will vary, and the number of hours listed are only estimated usage.

Paragraph 4.0(d), Last Paragraph, Page 6, "The offeror shall also include a complete quote on TO one

PWS, which will be awarded" immediately after the award of the IDIQ. We see that you have provided

Attachment 3, "Attch+3++IDIQ+Pricing+Table" with the solicitation. We see that this attachment provides us with a formatted worksheet for pricing the IDIQ contract, "for price evaluation and contract ceiling purposes".

Q48:

a. Will you be providing another Attachment for pricing Task Order One?

b. Or are we to utilize our own format?

A48: a) No attachment for task order One pricing format will be provided. Each offer can use their own format for pricing on the Task Order (TO) as long as it breaks out all necessary data from your quoted pricing as outlined in Enclosure 2, IDIQ Ordering Procedures.

Paragraph 4.0(d), Last Paragraph, Last Line, Page 6. "Other than certified cost and pricing data must be included to support the other direct cost quoted".

Q49:

a. Please elaborate on the "other than certified cost and pricing data" that you are requesting we provide.

A49: This should be documentation supporting how the prices were established. It is not certified by the offeror. Federal Acquisition Regulation at FAR 2.101 defines Cost and Pricing Data under 10 U.S.C.

3701(1) as all facts that, as of the date of price agreement, or, if applicable, an earlier date agreed upon between the parties that is as close as practicable to the date of agreement on price, prudent buyers and sellers would reasonably expect to affect price negotiations significantly. Cost or pricing data are factual, not judgmental; and are verifiable. While they do not indicate the accuracy of the prospective contractor’s judgment about estimated future costs or projections, they do include the data forming the basis for that judgment. Cost or pricing data are more than historical accounting data; they are all the facts that can be reasonably expected to contribute to the soundness of estimates of future costs and to the validity of determinations of costs already incurred. They also include, but are not limited to, such factors as-

(1) Vendor quotations;

(2) Nonrecurring costs;

(3) Information on changes in production methods and in production or purchasing volume;

(4) Data supporting projections of business prospects and objectives and related operations costs;

(5) Unit-cost trends such as those associated with labor efficiency;

(6) Make-or-buy decisions;

(7) Estimated resources to attain business goals; and

(8) Information on management decisions that could have a significant bearing on costs.

Q50: RFQ number of H9821024R0003 and RFQ1661217 are stated; which one is it?

A50: H9821024R0003 will be updated on SAM.gov

Attachment 1 / PWS Page 1 / Sec. 1.1

Q51: What is the total population size, and corresponding geographic dispersion, of UOCAVA citizens?

A51: The 2022 OCPA estimated there were 4.4 million U.S. citizens living overseas during the 2022

General Election. This represents an increase of slightly fewer than 1.3 million U.S. citizens (a 42 percent increase) since 2010. These citizens are distributed across 185 countries, with the largest populations in

Europe and the Western Hemisphere, including Canada. The greatest population growth since 2010 has been in Oceania, which had an estimated population increase of 70 percent from 2010 to 2022. The population in the Middle East/North Africa also increased substantially, with the 2022 population estimated to be about 60 percent larger than in 2010.

Attachment 1 / PWS Page 7 / Sec. 4.5.4

Q52: Does DHRA subscribe to news monitoring / clipping services, or will that be the contractor’s responsibility to obtain?

A52: This will be the contractor’s responsibility

Attachment 2 / PWS Page 2 / Sec. 4.2.1

Q53: What are FVAP’s earned, shared, owned and crisis media performance goals and key performance indicators?

A53: goals include: Help UOCAVA voters who want to vote do so successfully by assisting them in overcoming key barriers: not knowing how to vote absentee, not registering or requesting a ballot early enough, not completing the ballot correctly or submitting it on time

Improve accuracy of information influencers and voters receive

Harness seasonal interest and cyclical timing during the election year and the UOCAVA voting process

KPIs are measured in the Post Election Voter Survey

Attachment 2 / PWS Page 2 / Sec. 4.2.1

Q54: What are FVAP’s paid media performance goals and key performance indicators?

A54: Paid media goals include:

● Maximize reach to target audiences;

● Generate engagement with messages and content;

● Drive traffic to FVAP.gov; and

● Drive action on FVAP.gov in the form of priority conversions.

○ Downloading the FPCA PDF form

○ Completing the FPCA online assistant

○ Downloading the FWAB PDF form

○ Completing the FWAB online assistant

KPIs are measured in the Post Election Voter Survey and measuring web traffic to FVAP.gov

Attachment 2 / PWS Page 2 / Sec, .4.2.2

Q55: What are the anticipated new creative needs required for the 2024 election cycle? Please describe.

A55: Please see the attached Media Plan (draft) which is attachment 4 and previous Media Plan 2022

(attachment 5)

Attachment 2 / PWS Page 3 / Sec, .4.2.3

Q56: Does DHRA require the contractor to provide community management of its social channels (i.e., responding to consumer inquiries)?

A56: Yes, as directed

General

Q57: What is the size and make-up (i.e., roles/responsibilities) of the FVAP staff that the contractor will be working with on a day-to-day basis?

A57: The contractor will work with approximately 5 FVAP Staff, focusing on project management, social media, outreach/design, surveys/analysis, and FVAP director

General

Q58: What is the average timeframe for review, feedback and/or approval of deliverables by FVAP staff the contractor should anticipate?

A58: FVAP can take up to 2 weeks to review deliverables