Attch 2 - TO PWS.pdf
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- Solicitation number
- H9821024R0003
- Issued by
-
Defense Human Resources Activity
About this file
This performance work statement outlines contractor support requirements for the Federal Voting Assistance Program's integrated outreach efforts during the 2024 election cycle. The contractor will provide assistance developing and executing media outreach, social media support, website design support, research analysis, and statistical analysis. Specific requirements include implementing existing media plans, managing paid media buys and developing new creative content, executing social media strategies across key platforms, providing research support including data analysis and survey design, and statistical analysis support. The contractor will also manage program delivery, provide regular status and performance reporting, and complete all work at its own facility without government-provided office space.
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Other files
| File | Type | Posted |
|---|---|---|
| Attch 6 FAQ 11172023.pdf | ||
| Attch 1 - PWS FVAP IDIQ_AMD_1.pdf | ||
| Combo Solicitation - FVAP IDIQ.pdf | ||
| Attch 4 - 2024 Media Plan (Draft).pdf | ||
| Attch 3 - IDIQ Pricing Table.xlsx | XLSX spreadsheet | |
| Attch 1 - PWS IDIQ.pdf | ||
| Attch 2 - TO PWS.pdf | ||
| Attch 5 - 2022 Media Plan.pdf |
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PERFORMANCE WORK STATEMENT
FEDERAL VOTING ASSISTANCE PROGRAM
INTEGRATED OUTREACH – TASK ORDER 1
1.0 INTRODUCTION
1.1 The Federal Voting Assistance Program (FVAP) requires contractor support to provide nonpartisan absentee voter assistance through marketing, education, and research services.
Deliverables include items that will inform Uniformed and Overseas Citizens Absentee Voting Act (UOCAVA) citizens of their voting rights and options, increase awareness of FVAP’s tools and services, and enable data-driven decision making for current and future activities.
2.0 BACKGROUND
2.1 FVAP seeks to increase voter and stakeholder awareness of UOCAVA by distributing information about voter registration, absentee ballot requests, and use of a backup ballot. Surveys of absent military and overseas citizen voters frequently show that they need more awareness of FVAP’s resources. FVAP consistently works to improve the outreach techniques, messages, and information provided to UOCAVA voters and their supporters, such as Voting Assistance Officers, Election Officials, and advocacy groups. Recent research has identified assistance gaps and revealed new avenues for FVAP to reach its prospective audience. Pursuant to the authority in Title 52, United States Code, Section 20304(c), FVAP seeks to better reach these voters with improved outreach techniques and notify them of the resources available to assist them in absentee voting. An annual report to Congress that describes the effectiveness of the voting assistance program requires FVAP to research and evaluate data to improve outreach efforts.
2.2 To better reach target audiences, FVAP requires an in-depth understanding of the communication practices of these audiences and the ability to translate complicated research data into actionable insights. Frequent monitoring of FVAP’s media, messaging, and web presence is required to maintain an informed overview of its voter assistance activities. FVAP seeks support to analyze and interpret findings from election data and surveys. The UOCAVA requires the Secretary of Defense to prescribe regulations under the National Voter Registration Act (52 USC 20506) and DoDI 1000.04, Federal Voting Assistance Program (11/12/2019) for the military Services to provide voting assistance and maintain voting assistance offices. FVAP regularly gathers compliance information through site visits, mandatory metrics, and direct outreach to military installations. To communicate best practices to the Services in the midst of institutional and policy changes, FVAP will assess current practices and compile recommendations based on the Services’ feedback.
3.0 SCOPE
3.1 The Contractor will provide assistance in development and execution of plans and strategies for media outreach in the 2024 election cycle, social media support, website and design support, research analysis and report support, and analytical support of a statistician.
4.0 REQUIREMENTS The Contractor shall:
4.1 Program Management: Provide program management for the contract, its employees, and their assigned activities.
4.1.1 Host a kick-off meeting within 5 days after the task order is awarded. Discuss any items requiring clarification and provide information to support each deliverable. Provide a written summary of the kick-off meeting within 2 business days of each meeting.
4.1.2 Submit weekly status reports on all deliverables. Status reports will outline each project’s current deadlines, milestones, and outstanding actions. Highlight items at risk of missing deadlines.
Submit month-end reports on all deliverables in the form of a PowerPoint presentation. Each slide should detail completion dates and action items for major deliverables. The month-end report will count as the status report for that week.
4.1.3 Upon completion of a project, provide final deliverable to FVAP in the file format and naming convention specified by the COR. All deliverables will be clearly labeled and organized for FVAP to utilize and share with its stakeholders.
4.2 Communications
4.2.1 Earned/Shared/Owned/Crisis Media Plan Implementation: Execute all media plans for the 2024 election cycle developed under the previous IDIQ contract (H9821019D0002) Task Order (H9821023F0001) through the end of the 2024 election cycle. Update existing and create new digital ads in multiple sizes and formats as necessary. Provide monthly performance reports to FVAP on status of media plan implementation. Final report will be covered by a separate task order.
Earned and shared media plan implementation includes media pitching and follow-up, monitoring, maintenance of niche outlet lists, promotion of ‘Voting Emphasis Weeks’ with direct outreach to partners, drafting partner content, and supporting partner live events, as needed.
Owned media plan implementation would include management of social channels, organic media creative development, support with graphics and files as needed to update FVAP.gov homepage during election phases, and limited Interactive Data Center support with Tableau updates.
Crisis media plan implementation will provide support for crisis communications efforts, as needed, throughout the cycle according to the approved crisis media plan from a previous task order.
4.2.2 Campaign Creative Development/ Paid Media Plan Development and Implementation:
Manage and optimize a multi-channel media buy that reaches UOCAVA voters during the 2024 election cycle, with a combination of new and updated creative executions featuring FVAP messages, resources and calls to action. Support includes:
o Finalization and updates to the paid media plan.
o Implementation of 2024 paid media plan, including regular performance optimization.
o Media buy will be based on the media plan (see attached).
o Monthly reports on performance of the media buy.
o Development of new creative in response to voter needs, as appropriate.
o Update send-by dates of graphics and content with dates/years to reflect the latest election cycle.
4.2.3 Social Media Execution/Implementation: From February 2024 through November 2024 manage FVAP channels. Limited to existing social media accounts on Facebook, Instagram, X(Twitter), LinkedIn and YouTube. Activities shall include:
• Develop monthly content calendars
• Monitor daily and post content
• Develop monthly monitoring reports
• Improve bank of “canned responses” to voters as voting obstacles and guidelines have changed, and respond to routine questions with previously agreed upon guidance
• Limited creative development to supplement existing content, as needed
• Two-way audience engagement and response management to be coordinated by FVAP and contractor staff.
• Submit 30 calendar days in advance from the contractor for Government approval
4.3 Research
4.3.1 Statistician: Provide research support and perform data analysis equivalent to one full time dedicated FTE statistician. Coverage for full time is provided for in other active task orders and specific tasks included in this PWS. This extra coverage is to cover when other task orders period of performance ends. Areas of support include but are not limited to projects involving packaging of survey data for the report to Congress, dashboard and Geographic Information Systems (GIS) mapping software, ballot transmission, return/rejection rates, and resource utilization.
4.3.2 ESB 2024 Support: Design and data analysis planning for the 2024 ESB data set. In support of this effort, the contractor shall coordinate meetings, no more than twice monthly, with appropriate members from CSG and FVAP to discuss data updates and quality control status.
4.3.3 State Administered UOCAVA Survey (SAUS) Support: Design and analysis planning of the SAUS (Previously known as the Election Official Survey.)
5.0 DELIVERABLES
5.1 The Contractor shall provide deliverable(s) in a format determined by the Government and the Contractor. All deliverables will be reviewed for timeliness, accuracy and format. If a deliverable due date falls on a weekend or holiday, the Contractor shall submit the deliverable on the last work day prior to the due date. In fulfillment of this effort, the Contractor shall provide the following deliverables to the COR
AuerJD Highlight
Title Ref. Delivery Date Kick-off Summary and specific project plans
4.1.1 Summary NLT 2 business days after meeting and
project plan must be presented and given in digital copy at the kick-off
Weekly Status Reports Monthly Progress Reports
4.1.2 Weekly: NLT noon every Wednesday
Monthly: NLT noon 5 business days after the final day of the month
Paid Media Monthly Performance Reports
4.2.2 Monthly performance reports NLT 5 business days
after the final day of the month.
Social Media Monthly Performance Reports
4.2.3 Monthly performance reports NLT 5 business days
after the final day of the month.
Final paid media plan 4.2.2 NLT 2/28/2024
5.2 CONTRACTOR MANPOWER The contractor shall report contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract via the System for Award Management (SAM) (https://sam.gov) in accordance with DFARS 252.204-7023.
6.0 CONTRACTOR TRAVEL
6.1 Contractor costs for Government authorized travel are included in this contract. All travel shall be in accordance with FAR 31.205-46 and applicable travel regulations (Joint, Federal or Standardized). Contractor shall obtain prior written approval from the COR before making travel arrangements. Contractor payment claims shall include applicable documentation to support actual costs incurred (e.g. airfare and hotel/lodging receipts). No fee or G&A will be allowed, only actual costs will be reimbursed. Failure to provide appropriate documentation may result in loss of reimbursement of travel expenses.
6.2 Travel may be required to provide in-person meetings with FVAP for support as specified in this contract. Travel may occur within the continental United States (CONUS) or outside the continental United States (OCONUS).
7.0 RECORDS MANAGEMENT
7.1 Contractor shall comply with all applicable records management laws and regulations, as well as National Archives and Records Administration (NARA) records policies, including but not limited to the Federal Records Act (44 U.S.C. chs. 21, 29, 31, 33), NARA regulations at 36 CFR Chapter XII Subchapter B, and those policies associated with the safeguarding of records covered by the Privacy Act of 1974 (5 U.S.C. 552a).
These policies include the preservation of all records, regardless of form or characteristics, mode of transmission, or state of completion.
https://sam.gov/
7.2 In accordance with 36 CFR 1222.32, all data created for Government use and delivered to, or falling under the legal control of, the Government are Federal records subject to the provisions of 44 U.S.C. chapters 21, 29, 31, and 33, the Freedom of Information Act (FOIA) (5 U.S.C. 552), as amended, and the Privacy Act of 1974 (5 U.S.C. 552a), as amended and must be managed and scheduled for disposition only as permitted by statute or regulation.
7.3 In accordance with 36 CFR 1222.32, Contractor shall maintain all records created for Government use or created in the course of performing the contract and/or delivered to, or under the legal control of the Government and must be managed in accordance with Federal law. Electronic records and associated metadata must be accompanied by sufficient technical documentation to permit understanding and use of the records and data.
7.4 Defense Human Resources Activity and its contractors are responsible for preventing the alienation or unauthorized destruction of records, including all forms of mutilation.
Records may not be removed from the legal custody of Defense Human Resources Activity or destroyed except for in accordance with the provisions of the agency records schedules and with the written concurrence of the Contracting Officer’s Representative (COR). Willful and unlawful destruction, damage or alienation of Federal records is subject to the fines and penalties imposed by 18 U.S.C. 2701. In the event of any unlawful or accidental removal, defacing, alteration, or destruction of records, Contractor must report to the COR and the Defense Human Resources Activity Component Records Management Officer at dodhra.mc-alex.dhra-hq.mbx.records@mail.mil so DHRA may report promptly to NARA in accordance with 36 CFR 1230.
7.5 The Contractor shall immediately notify the COR upon discovery of any inadvertent or unauthorized disclosures of information, data, documentary materials, records or equipment. Disclosure of non-public information is limited to authorized personnel with a need-to-know in accordance with all applicable privacy, security, and information protection policies. The Contractor shall ensure that the appropriate personnel, administrative, technical, and physical safeguards are established to ensure the security and confidentiality of this information, data, documentary material, records and/or equipment is properly protected. The Contractor shall not remove material from Government facilities or systems, or facilities or systems operated or maintained on the Government’s behalf, without the express written permission of the COR. When information, data, documentary material, records and/or equipment is no longer required, it shall be returned to DHRA control or the Contractor must hold it until otherwise directed. Items returned to the Government shall be hand carried, mailed, emailed, or securely electronically transmitted to the COR. Destruction of records is EXPRESSLY PROHIBITED unless in accordance with Paragraph (7.4).
7.6 The Contractor is required to obtain the Contracting Officer's approval prior to engaging in any contractual relationship (sub-contractor) in support of this contract requiring the disclosure of information, documentary material and/or records generated under, or relating to, contracts. The Contractor (and any sub-contractor) is required to abide by Government and Defense Human Resources Activity guidance for protecting sensitive, proprietary information, classified, and controlled unclassified information.
7.7 The Contractor shall only use Government IT equipment for purposes specifically tied to or authorized by the contract and in accordance with Defense Human Resources Activity policy.
7.8 The Contractor shall not create or maintain any records containing any non-public Defense Human Resources Activity information that are not specifically tied to or authorized by the contract.
7.9 The Contractor shall not retain, use, sell, or disseminate copies of any deliverable that contains information covered by the Privacy Act of 1974 or that which is generally protected from public disclosure by an exemption to the Freedom of Information Act.
7.10 The Defense Human Resources Activity owns the rights to all data and records produced as part of this contract. The contractor shall not include any contractor markings on deliverables created under the contract. All deliverables under the contract are the property of the U.S. Government for which Defense Human Resources Activity shall have unlimited rights to use, dispose of, or disclose such data contained therein as it determines to be in the public interest. The contractor shall not use or disclose any data or deliverables under this contract for any purposes other than performing the contract, unless expressly approved by the Government.
8.0 SECURITY
8.1 Personnel Security. Overarching security requirements are UNCLASSIFIED access. Assigned Contractor/Subcontractor personnel under this contract will require a DoD credential, also known as the Common Access Card (CAC) for physical and logical access to federally controlled facilities and or access to DoD Information Systems (IS) with Personally Identifiable Information (PII) or Controlled Unclassified Information (CUI).
8.1.1 The assigned contractor personnel requiring a CAC and access to DoD PII/CUI data on this contract are required to obtain and maintain the appropriate background investigation (BI) and adjudication or suitability determination in accordance with DODI 5200.02-DoD Personnel Security Program (PSP).
8.1.2 Assigned contractor/subcontractor personnel on this contract will be designated a Noncritical- Sensitive position for Unclassified access.
8.1.3 Provide personnel already vetted or able to undergo a background investigation according to Department of Defense (DoD) regulations.
8.1.4 Must have or be able to obtain a completed Tier 3 (T3) an equivalent or higher BI according to the Defense Counterintelligence and Security Agency (DCSA) and the Office of Personnel Management (OPM) investigative alignment.
8.2 Security Clearances. N/A
8.3 Staffing.
8.3.1 The personnel supporting this contract requiring a DHRA sponsored CAC, access to DoD network(s), DoD information systems with CUI/PII data or IT/Information Systems must be Citizens of the United States. This includes personnel assigned or working on the contract at any remote sites.
8.4 Onboarding.
8.4.1 Prior to requesting access to DHRA sponsored resources (e.g., DoD credential(s), IT systems, information systems, email or facility), the appointed contractor must have a favorably adjudicated Tier 3 BI that meets the requirement for access at DHRA or be in the process of a Personnel Security Investigation (PSI) equivalent or greater in scope with a minimum of interim eligibility.
8.5 Listing of Employees & Clearance Documentation.
8.5.1 The Contractor shall maintain a current listing of employees. Within 10 calendar days of contract award, the Contractor shall provide the COR a list with the names, location of performance and clearance requirements of all company employees assigned to this effort. The list shall be validated by the company and DHRA Personnel Security (PERSEC). An updated listing shall be provided when an employee's status or information changes.
8.6 Access To Sensitive Information.
8.6.1 To the extent that the work under this contract requires the Contractor to have access to DoD sensitive information the Contractor shall after receipt thereof, treat such information as confidential and safeguard such information from unauthorized use and disclosure. The Contractor agrees not to appropriate such information for its own use or to disclose such information to third parties unless specifically authorized by the Government in writing.
8.6.2 The Contractor shall allow access only to those employees who need the sensitive information to perform services under this contract and agrees that sensitive information shall be used solely for the purpose of performing services under this contract. The Contractor shall ensure that its employees will not discuss, divulge or disclose any such sensitive information to any person or entity except those persons within the Contractor’s organization directly concerned with the performance of the contract.
8.7 Information Technology (IT) Level Investigation Requirements. N/A
8.8 Personal Identifiable Information (PII) and Tier Investigations.
8.8.1 All personnel supporting this contract must protect PII data according to the Privacy Act of 1974.
Personnel requiring access to Information Technology (IT) or access to DoD Information Systems that contain military active duty, guard, or reservists’ PII or information pertaining to Service members that are otherwise protected from disclosure where such access has the potential to cause serious damage to national security, must be vetted accordingly and protect the data, including, but is not limited to the abilities and capability according to the job functions mentioned here:
8.8.2 Tier 5/Tier 5R for Special-Sensitive/Critical-Sensitive – High Risk: All personnel with administrative capabilities in a system storing PII, personnel security investigations or adjudication determination requires a Tier-5 (T5) BI.
8.8.3 Tier 3/Tier 3R for Noncritical-Sensitive – Moderate Risk: All personnel with the ability to aggregate and extract military PII en masses from an automated records repository requires at a minimum, a favorably adjudicated Tier-3 (T3) BI or equivalent.
8.8.4 Tier 1 for Non-Sensitive – Low Risk: All Personnel whose access to military PII is limited to data entry or singular search capability require, a minimum, a favorably adjudicated Tier-1 (T1) BI.
8.8.5 The Contractor shall report immediately to the DHRA Privacy Office and secondly to the COR discovery of any Privacy breach.
8.9 Controlled Unclassified Information Requirements for DoD Contractors. The following procedures will be used to protect Controlled Unclassified Information (CUI) documents and materials:
8.9.1 HANDLING: Access to CUI material shall be limited to those employees needing the material to perform their duties. The CUI marking is assigned to documents and material created by a DoD User Agency. CUI is not a classification, but requires extra precautions to ensure it is properly safeguarded and disseminated and is not released to the public without government authorization.
8.9.2 MARKING: Mark unclassified documents containing CUI: “CUI" at the top and bottom of each page, include the CUI warning box, and the CUI Designation Indicator Block as required in DoDI 5200.48.
8.9.2.1 Mark other records such as computer print outs, photographs, films, tapes, or slides in accordance with DoDI 5200.48 so the receiver or viewer knows that it contains CUI material.
8.9.2.2 Mark a message containing material in accordance with DoDI 5200.48. Unclassified messages containing CUI material must show the abbreviation (CUI) before the text begins.
8.9.2.3 Ensure documents transmitting CUI material call attention to any attachments containing CUI.
8.9.2.4 CUI material released to a contractor by a DoD user agency must have the following statement on the front page or cover:
THIS DOCUMENT CONTAINS CUI MATERIAL AND MUST BE REVIEWED BY A GOVERNMENT
REPRESENTATIVE UNDER THE REQUIREMENTS OF DODI 5200.48, DODI 5230.09, and
DODI 5230.29.
8.9.3 STORAGE: During normal duty hours, place CUI material in an out-of-sight location if your work area is accessible to persons who do not have an authorized government purpose for access to the material. After normal duty hours, store CUI material to prevent unauthorized access. File with other unclassified records in unlocked files or desks when internal building security is provided and the file is marked as CUI. When there is no internal security, locked buildings or rooms usually provide adequate after hours protection. For additional protection, store CUI material in locked containers such as file cabinets, desks, or bookcases.
8.9.4 TRANSMISSION: CUI documents and materials may be transmitted via first class mail, parcel post or for bulky shipments-fourth class mail. Within the CONUS discussion of CUI material on the telephone is authorized if necessary for the performance of the contract and no alternative is available. Electronic transmission of CUI (voice, data, or facsimile) should be by approved secure communications systems whenever practical. If there is a fax transmission, the sender must ensure the intended receiver is available to receive it or a cover sheet will be used to allow carrying it to the final recipient to avoid unauthorized disclosure of the CUI.
8.9.5 RELEASE: CUI material shall not be released outside of the contractor’s facility except to the representative of DoD or DHRA.
8.9.6 DESTRUCTION: When the CUI material no longer meets the threshold for safeguarding and dissemination, it shall be immediately decontrolled, be processed through the records management process, and destroyed by the approved methods identified in DoDI 5200.48 precluding its disclosure to unauthorized individuals by rendering it unreadable, indecipherable, and irrecoverable.
8.10 Position of Trust (POT) Requirements. DCSA and OPM offers the Tier background investigations, Tier 1 (T1) – Tier 5 (T5) for Position of Trust determination. The T5 being the most stringent investigation and T1 being the least stringent.
8.10.1 The Government is responsible for the cost of POT or sponsor a DoD-determined equivalent background check for unclassified access.
8.10.2 The Position of Trust BI process requires the DoD Government Security Office to review each request and establish the BI sponsorship. Submit a request and list of personnel for security investigation to the DHRA Security Office point of contact(s) to be provided by the COR- NLT five (5) business days after contract award.
8.10.3 Per DCSA a T3 or T3 Reinvestigation (T3R) meets the requirement for a Noncritical-Sensitive position. A new application for a DoD T3/T3R BI for Position of Trust determination requires FBI fingerprints check, proof of US Citizenship and a Personnel Security Questionnaire (PSQ) on the Standard Form (SF) 86 using the National Background Investigation Services – electronic Application (NBIS/eApp).
The Contractor employees shall provide all requested information pursuant to the Privacy Act of 1974 when requested by the Government. The Government Security Office will provide instructions according to the individual case and Tier BI to access the eApp system. For information visit NBIS at https://www.dcsa.mil/is/nbis/
8.10.4 Reciprocity. The DHRA and the Defense Logistics Agency (DLA) PERSEC will use reciprocity to the extent possible and if necessary will request re-adjudication by the Department of Defense Consolidated Adjudications Facility (CAF) or DCSA Consolidated Adjudication Services (CAS) to support the DoD standards per Executive Order E.O 13488, Granting Reciprocity on Excepted Service and Federal Contractor Employee Fitness and Reinvestigating Individuals in Positions of Public Trust.
8.10.5 A BI equivalency will be according to the investigative alignments offered by the
OPM and the DCSA here, https://www.dcsa.mil/Portals/91/Documents/pv/GovHRSec/Position_Designation_In vestigation_Type_Chart_Sept_2017.pdf
8.10.6 Reciprocity consideration includes verifying break in service longer than 24 months as a US Military, US Civilian or US Contractor from the last favorable investigation.
8.10.7 A new Position of Trust applicant under this contract must obtain at a minimum interim eligibility from the DLA Security prior to the assignment and performance of their duties in support of the Government in this contract.
8.10.8 DHRA’s interim Position of Trust eligibility is sponsored by DHRA PERSEC and approved by DLA PERSEC.
8.10.9 Eligible interim Position of Trust personnel expectations include, but are not limited to:
https://www.dcsa.mil/is/nbis/ https://www.dcsa.mil/Portals/91/Documents/pv/GovHRSec/Position_Designation_Investigation_Type_Chart_Sept_2017.pdf https://www.dcsa.mil/Portals/91/Documents/pv/GovHRSec/Position_Designation_Investigation_Type_Chart_Sept_2017.pdf
8.10.9.1 Comply with all personnel security requirements as specified by DHRA and
DLA PERSEC;
8.10.9.2 Attain and maintain favorable FBI fingerprint results;
8.10.9.3 Comply with all investigative and adjudicative requirements, which includes responsiveness to time-sensitive requests (e.g., interview(s), additional information or clarification) from the DLA PERSEC, investigator or the adjudicative agency (DoD CAF/CAS);
8.10.9.4 Attain and maintain favorable eligibility to the designated BI.
8.11 Controlled/Restricted Areas. The Contractor shall be compliant with local procedures for entry to DHRA controlled/restricted areas where Contractor personnel will work.
8.12 Physical Security. The Contractor shall safeguard all Government property and controlled forms provided for Contractor use and adhere to the Government property requirements contained in this contract. At the end of each work day, all Government facilities, equipment and materials shall be secured.
8.13 Pass and Identification Items. The Contractor shall ensure the pass and identification items required for contract performance are obtained for employees and non-government owned vehicles.
8.14 DoD Credentials/Common Access Card (CAC). Contractor personnel must obtain a DoD credential or CAC if they are assigned to perform work under this contract requiring access to DoD network(s), CUI/PII data, IT/Information Systems, DoD Facilities or non-DoD federally controlled facilities on behalf of the DoD on a recurring basis per DODM 1000.13, DoD Identification (ID) Cards: ID Card Life- Cycle.
8.14.1 Comply with HSPD-12 Personal Identity Verification (PIV) issuance requirements. Be responsible for obtaining a CAC or PIV and be in ready status prior to requesting access to DoD resources such as DoD Facilities, DoD IT/Information Systems (IS).
8.14.2 CAC Applicant supporting this contract will need to meet the following requirements:
8.14.2.1 Execute, obtain/maintain a favorable FBI National Criminal History Check (fingerprint check);
8.14.2.2 Have an open Tier 3 or equivalent BI to meet Noncritical-Sensitive role;
8.14.2.3 Be ready to provide two forms of identification (I-9 document);
8.14.2.4 Provide proof of U.S Citizenship.
8.15 Retrieving Identification Media. The Contractor shall retrieve all identification media, including vehicle passes from employees, including those who depart for any reason before the contract expires; e.g. terminated for cause, retirement, etc.
8.16 Key Control/Access Badge Control. The Contractor shall establish and implement methods of making sure all keys/badges issued to the Contractor by the Government are not lost or misplaced and are not used by unauthorized persons. The Contractor shall not duplicate any keys issued by the Government.
8.16.1 Prohibited Use. The Contractor shall prohibit the use of keys, issued by the Government, by any persons other than the Contractor’s employees and the opening of locked areas by Contractor employees to permit entrance of persons other than Contractor employees engaged in performance of contract work requirements in those areas.
8.17 Conduct while on Government Installation. The Installation Commander, designee, or equivalent official may bar an employee from all access to government installations or systems for reasons of security or misconduct. If such security actions occur, the Contractor shall ensure that there is no degradation in service as a result. The Government will not be responsible for any costs occurred to ensure continuity and continued performance.
8.18 Weapons, Firearms, and Ammunition. Contractor employees are prohibited from possessing weapons, firearms, or ammunition, on themselves or within their contractor-owned vehicle or privately-owned vehicle while on all DHRA installations.
8.19 Reporting Requirements. Contractor personnel shall report to an appropriate authority any information or circumstances of which they are aware may pose a threat to the security of DOD personnel, Contractor personnel, resources, and classified or unclassified defense information.
8.20 Government Furnished Equipment (GFE). The Contractor shall establish and implement procedures to ensure all GFE to include laptops and other data processing devices, issued to the Contractor by the Government are not lost or misplaced, are not used by unauthorized persons or are not subject to unauthorized external devices. The Contractor shall immediately report to the COR any occurrences of lost GFE within two (2) hours of discovery of occurrence. In the event that GFE is lost, the Contractor may be required, upon written direction of the CO, to replace the equipment at no additional cost to the Government. The Government may replace the equipment and deduct the cost of such from the monthly payment due the Contractor. The Government will not provide the IT equipment necessary to perform the contract.
8.21 Lock Combinations. N/A
8.22 Offboarding. Upon completion of the contract, an employee’s relocation or termination of an employee, or upon request from the COR in accordance with DHRA centers or offices security policies coordinate the employees removal from work under this contract with the COR.
8.22.1 If at any time, any Contractor personnel supporting this contract are unable to obtain/maintain an adjudicated T3 BI, the Contractor shall immediately notify the COR and coordinate removal of such a person from work under this contract and replace the individual with appropriate level background investigation knowledge, skill and ability (KSA) required to perform services.
8.22.2 As the contractor replaces employees, the contractor shall submit the outgoing employee’s installation access and return all CACs/badge(s)/identification card(s) immediately to the COR, who will turn it in to the local Installation Access Control Office or Government Security Office.
8.22.3 Submit an Off-boarding notification to the COR and the DHRA PERSEC as soon as the contractor knows an employee is leaving the contract.
8.22.4 When personnel change, provide updated personnel security list to the COR within three business days of a change.
8.23 Information System Security. The Contractor shall implement Information System (IS) security protections and ensure the protections are appropriate to the confidentiality, integrity, and availability needs of the Government. Establish appropriate administrative, technical, and physical safeguards to protect any and all nonpublic Government data.
9.0 GOVERNMENT FURNISHED PROPERTY/EQUIPMENT/INFORMATION (GFP/GFE/GFI)
9.1 As needed, the Government will provide digital files containing survey data, as well as legacy creative outreach design files.
10.0 PLACE OF PERFORMANCE
10.1 The Contractor will work at its own facility. The Government will not provide work space.
11.0 QUALITY CONTROL
11.1 The contractor shall implement and maintain a Quality Control Plan (QCP) to ensure work performed conforms to the scope of work and meets the requirements under this PWS. The QCP shall, at a minimum provide a method for performing inspections; identifying, correcting and preventing problems/defective service; addressing customer complaints, and improving the quality of services over the life of the contract.
12.0 QUALITY ASSURANCE
12.1 The Government reserves the right to perform inspections and surveillance to evaluate the
Contractor’s compliance to the contract terms and performance of the requirements in the PWS.
The Government will make every effort to ensure that the surveillance methods described below are conducted in an objective, fair, and consistent manner.
12.2 Contract Discrepancy Report (CDR). In the event of unsatisfactory contractor performance, the COR or CO will issue a CDR that will explain the circumstances and findings concerning the incomplete or unsatisfactory service. The contractor shall acknowledge receipt of the CDR and respond in writing as to how he/she shall correct the unacceptable performance and avoid a recurrence. The Government will review the contractor's corrective action response to determine acceptability and will use any completed CDR as part of an overall evaluation of Contractor performance when determining present or future contractual actions.
13.0 ORGANIZATIONAL CONFLICTS OF INTEREST
The Contractor acknowledges that it is familiar with FAR Subpart 9.5, Organizational and Consultant Conflicts of Interest, and agrees to avoid, neutralize, or mitigate such conflicts of interest in accordance with the principles set forth in the FAR. If the performance requires the Contractor (to include subcontractors) to supply technical support related to systems or projects with which the Contractor is already directly concerned, either by prime or subcontract, the Contractor shall immediately inform the Contracting Officer. The PWS may be withdrawn if a conflict is found. The Contractor shall not undertake performance of any PWS requirements which requires it to supply technical support regarding such systems until the notice is given, and written consent to proceed is issued by the Contracting Officer.
14.0 PERFORMANCE REQUIREMENTS SUMMARY (PRS)
14.1 Purpose. The PRS lists performance objectives for the required services the Government will surveil. The absence of any contract requirement from the PRS shall not detract from its enforceability nor limit the rights or remedies of the Government under any other provision of the contract including the clauses entitled “Inspection of Services” or “Inspection” or “Default” in the contract.
14.2 Components. The PRS states the performance objective (required service), and threshold (performance standard, accept and reject points (if applicable) in either a qualitative or quantitative fashion for each critical success factor.
Performance Objective PWS Paragraph
Performance Standard/Acceptable Quality Level
Task Order Kick-off Meeting and Summary 4.1.1
Meet content requirements and delivered on time.
AQL 95%
Status Reports 4.1.2 Drafts, responsiveness to feedback, and weekly progress calls meet content requirements and are delivered on time. AQL 95%
Data Collection 4.2.1
Collect valuable data from small-scale surveys, focus groups, and interviews
AQL 95%
Research Notes 4.2.3
Notes don’t require editing and are delivered on time.
AQL 95%
Research Support 4.2.4 Analyst provides accurate and timely responses to research inquiries. AQL 95%
Communications Plan 4.3.1 Provides innovative and actionable solutions, and is delivered on time. AQL 95%
Creative Production 4.3.2 Creative assets only require minor edits and are delivered on time. AQL 95%
Training Tool Evaluation and Hosting
4.3.3 Training modules properly hosted and maintained.
AQL 95%
Media Plan 4.4.1 Provides innovative and actionable solutions, and is delivered on time. AQL 95%
Media Buy 4.4.2 Content displays correctly and illustrates ROI by driving traffic to FVAP.gov as demonstrated by metrics. AQL 95%
Media Buy Monitoring 4.4.3
Media buy outcomes have positive ROI and low performance is quickly resolved.
AQL 95%
Media Buy Metrics 4.4.4 Accessible metrics that provide actionable insights and are delivered on time.
AQL 95%
Post-Campaign Report 4.4.5 Doesn’t require editing and is delivered on time.
AQL 95%
PR Plan 4.5.1 Plan is feasible and delivered on time. AQL 95%
Press Releases 4.5.2 Minimal editing required and delivered on time.
AQL 95%
Media Briefs 4.5.3 Briefs generate positive feedback and conversation in the media, and are delivered on time. AQL 95%
Media Monitoring 4.5.4 All hot topic items reported on time. AQL 95%
15.0 MANDATORY TRAINING REQUIREMENTS
Contractor employees performing under this contract shall complete the following mandatory trainings within 30 days of contract award and with 30 days of any option exercised. If additional mandatory training is required, a modification will be issued to incorporate the changes.
1. OPSEC Awareness for Military Members, DoD Employees and Contractors IAW DoDM 5205.02, “DoD Operations Security (OPSEC) Program Manual,” dated October 29,2020 is currently available at: https://securityawareness.usalearning.gov/opsec/index.htm
2. Unauthorized Disclosure of Classified Information and Controlled Unclassified Information IAW DoDI 5200.48, “Controlled Unclassified Information (CUI),” dated March 6, 2020 is currently available at: https://securityawareness.usalearning.gov/disclosure/index.html
3. DoD Mandatory Controlled Unclassified Information (CUI) Training, Executive Order 13556, Controlled Unclassified Information and DoDI 5200.48, “Controlled Unclassified Information (CUI)”, dated March 6, 2020. https://securityawareness.usalearning.gov/cui/index.html
4. Insider Threat Awareness IAW DoDD 5205.16, “The DoD Insider Threat Program”, dated August 28, 2017, is currently available at:
https://securityawareness.usalearning.gov/itawareness/index.htm
5. Privacy Act and Personally Identifiable Information IAW DoDI 5400.11, “DoD Privacy and Civil Liberties Programs,” dated January 29, 2019, and the training is currently available at:
https://securityawareness.usalearning.gov/piiv2/index.htm
6. IT Security Awareness IAW title 5, Code of Federal Regulations, section 930.301 and the training is currently available at: https://dl.dod.cyber.mil/wp-content/uploads/trn/online/cyber-awareness-challenge-2021/launchPage.htm https://securityawareness.usalearning.gov/opsec/index.htm https://securityawareness.usalearning.gov/disclosure/index.html https://securityawareness.usalearning.gov/cui/index.html https://securityawareness.usalearning.gov/itawareness/index.htm https://securityawareness.usalearning.gov/piiv2/index.htm https://dl.dod.cyber.mil/wp-content/uploads/trn/online/cyber-awareness-challenge-2021/launchPage.htm https://dl.dod.cyber.mil/wp-content/uploads/trn/online/cyber-awareness-challenge-2021/launchPage.htm
7. Counterintelligence Awareness and Reporting Training IAW DoD Directive 5240.06, “Counterintelligence Awareness and Reporting (CIAR),” dated July 21, 2017 and the training is currently available at: https://securityawareness.usalearning.gov/cidod/index.html
8. Annual OSD Records and Information Management Training (DHA-US1369) IAW Administrative Instruction 15, “OSD Records and Information Management Program,” dated November 17, 2020, and the training is currently available at: https://jkodirect.jten.mil/
The Contractor shall provide a copy of its employee(s)’ training certificates to the COR to meet the mandatory training requirements.
16. Intellectual Property
16.1 All data, information, reports, analysis, databases, materials, training, briefings, scripts, video, websites, marks, logos, text, and deliverables, regardless of media or format, provided by the Government or generated by the Contractor in the performance of this contract are or shall become and shall exclusively remain property of the Government and shall be delivered to the Government before contract termination or expiration, and as requested by the Government. The Government shall have unlimited rights to use, distribute, and create derivatives from any such materials.
16.2 The Contractor shall not use the information or materials received or generated in performance of this contract for any purpose other than the performance required herein. The Contractor shall not transfer or assign any level of rights to material generated in performance of the contract to any other third-party without the Contracting Officer’s written permission.
16.3 The Contractor shall not formally register any patent, copyright, or trademark that is in any way related to performance under this contract with any domestic or foreign registration body without the written permission of the Contracting Officer. Upon approval by the Government, the Contractor shall effect the registration in the name of the United States Department of Defense.
16.4 The Contractor shall remove any company logos, names, titles, proprietary information, or other such markings from any product or deliverable prior to submitting to the Government, publishing, or releasing publicly.
16.5 The Contractor shall not release to anyone outside the Contractor's organization involved in performing the contract any unclassified information, regardless of medium (e.g., film, tape, document), pertaining to any part of this contract or any program related to this contract, unless approval is provided in writing by the Contracting Officer.
https://securityawareness.usalearning.gov/cidod/index.html https://jkodirect.jten.mil/
16.6 To the extent that the Contractor must provide images, text, or other government property to third-party manufacturing or production any subcontractor or provider, the Contractor shall require the third-party to abide by the same restrictions and limitations required herein.
| PERFORMANCE WORK STATEMENT |
| FEDERAL VOTING ASSISTANCE PROGRAM |
| 1.0 INTRODUCTION |
| 1.1 The Federal Voting Assistance Program (FVAP) requires contractor support to provide nonpartisan absentee voter assistance through marketing, education, and research services. Deliverables include items that will inform Uniformed and Overseas Citiz... |
| 2.0 BACKGROUND |
| 2.1 FVAP seeks to increase voter and stakeholder awareness of UOCAVA by distributing information about voter registration, absentee ballot requests, and use of a backup ballot. Surveys of absent military and overseas citizen voters frequently show tha... |
| 2.2 To better reach target audiences, FVAP requires an in-depth understanding of the communication practices of these audiences and the ability to translate complicated research data into actionable insights. Frequent monitoring of FVAP’s media, messa... |
| 3.0 SCOPE |
| 3.1 The Contractor will provide assistance in development and execution of plans and strategies for media outreach in the 2024 election cycle, social media support, website and design support, research analysis and report support, and analytical suppo... |
| 4.0 REQUIREMENTS The Contractor shall: |
| 4.1 Program Management: Provide program management for the contract, its employees, and their assigned activities. |
| 4.1.1 Host a kick-off meeting within 5 days after the task order is awarded. Discuss any items requiring clarification and provide information to support each deliverable. Provide a written summary of the kick-off meeting within 2 business days of eac... |
| 4.1.2 Submit weekly status reports on all deliverables. Status reports will outline each project’s current deadlines, milestones, and outstanding actions. Highlight items at risk of missing deadlines. Submit month-end reports on all deliverables in th... |
| 4.1.3 Upon completion of a project, provide final deliverable to FVAP in the file format and naming convention specified by the COR. All deliverables will be clearly labeled and organized for FVAP to utilize and share with its stakeholders. |
| 4.2 Communications |
| 4.2.1 Earned/Shared/Owned/Crisis Media Plan Implementation: Execute all media plans for the 2024 election cycle developed under the previous IDIQ contract (H9821019D0002) Task Order (H9821023F0001) through the end of the 2024 election cycle. Update ex... |
| Earned and shared media plan implementation includes media pitching and follow-up, monitoring, maintenance of niche outlet lists, promotion of ‘Voting Emphasis Weeks’ with direct outreach to partners, drafting partner content, and supporting partner l... |
| Owned media plan implementation would include management of social channels, organic media creative development, support with graphics and files as needed to update FVAP.gov homepage during election phases, and limited Interactive Data Center support ... |
| Crisis media plan implementation will provide support for crisis communications efforts, as needed, throughout the cycle according to the approved crisis media plan from a previous task order. |
| 4.2.2 Campaign Creative Development/ Paid Media Plan Development and Implementation: |
| Manage and optimize a multi-channel media buy that reaches UOCAVA voters during the 2024 election cycle, with a combination of new and updated creative executions featuring FVAP messages, resources and calls to action. Support includes: |
| o Finalization and updates to the paid media plan. |
| o Implementation of 2024 paid media plan, including regular performance optimization. |
| o Media buy will be based on the media plan (see attached). |
| o Monthly reports on performance of the media buy. |
| o Development of new creative in response to voter needs, as appropriate. |
| o Update send-by dates of graphics and content with dates/years to reflect the latest election cycle. |
| 4.2.3 Social Media Execution/Implementation: From February 2024 through November 2024 manage FVAP channels. Limited to existing social media accounts on Facebook, Instagram, X(Twitter), LinkedIn and YouTube. Activities shall include: |
| Develop monthly content calendars |
| Monitor daily and post content |
| Develop monthly monitoring reports |
| Improve bank of “canned responses” to voters as voting obstacles and guidelines have changed, and respond to routine questions with previously agreed upon guidance |
| Limited creative development to supplement existing content, as needed |
| Two-way audience engagement and response management to be coordinated by FVAP and contractor staff. |
| 4.3 Research |
| 4.3.3 State Administered UOCAVA Survey (SAUS) Support: Design and analysis planning of the SAUS (Previously known as the Election Official Survey.) |
| 5.2 CONTRACTOR MANPOWER The contractor shall report contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract via the System for Award Management (SAM) (https://sam.gov) in accordanc... |
| 6.2 Travel may be required to provide in-person meetings with FVAP for support as specified in this contract. Travel may occur within the continental United States (CONUS) or outside the continental United States (OCONUS). |
| 7.1 Contractor shall comply with all applicable records management laws and regulations, as well as National Archives and Records Administration (NARA) records policies, including but not limited to the Federal Records Act (44 U.S.C. chs. 21, 29, 31, ... |
| 7.2 In accordance with 36 CFR 1222.32, all data created for Government use and delivered to, or falling under the legal control of, the Government are Federal records subject to the provisions of 44 U.S.C. chapters 21, 29, 31, and 33, the Freedom of I... |
| 7.3 In accordance with 36 CFR 1222.32, Contractor shall maintain all records created for Government use or created in the course of performing the contract and/or delivered to, or under the legal control of the Government and must be managed in accord... |
| 7.4 Defense Human Resources Activity and its contractors are responsible for preventing the alienation or unauthorized destruction of records, including all forms of mutilation. Records may not be removed from the legal custody of Defense Human Resour... |
| 7.5 The Contractor shall immediately notify the COR upon discovery of any inadvertent or unauthorized disclosures of information, data, documentary materials, records or equipment. Disclosure of non-public information is limited to authorized personne... |
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