Exhibit H_KSU Transportation Study_2025_10.pdf

KENNESAW STATE UNIVERSITY

Campuswide Transportation Study

KSU Parking and Transportation Study | October 2025 tneylon Text Box Exhibit H

K e n n e s a w S t a t e U n i v e r s i t y

Campuswide Transportation Study

K S U P a r k i n g a n d Tr a n s p o r t a t i o n S t u d y | O c t o b e r 2 0 2 5 1

Contents Table of Contents

Acknowledgments

EXECUTIVE SUMMARY

Study Goals

Baseline Assessment

Forecasting and Future Needs Assessment

Recommendations

Transit Policies and Practices

Micromobility Policies and Practices

Traffic (Single-Occupancy Vehicle (SOV))/Parking Policies and Practices

The Welcome Experience Policies and Practices

CHAPTER 1: INTRODUCTION

Study Goals

Study Process

Campus Snapshot

CHAPTER 2: PUBLIC ENGAGEMENT

Engagement Opportunities

Survey Results

CHAPTER 3: BASELINE ASSESSMENT

Baseline Assessment by Mode

Micromobility

Traffic

Parking

Baseline Assessment Findings

CHAPTER 4: FORECASTING AND FUTURE NEEDS ASSESSMENT

Key Needs

CHAPTER 5: RECOMMENDATIONS

Transit

Micromobility (Bike/Pedestrian)

Traffic (SOV)/Parking

The Welcome Experience

Supportive Policies and Practices

APPENDIX

Appendix A: Needs, Baseline Assessment, and Priorities Presentation

Appendix B: Frey Road Corridor Analyses Results

Appendix C: Recommendations Presentation

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ACKNOWLEDGMENTS

Thank you to everyone who has contributed to the development of this plan. Your insights, expertise, and dedication have been invaluable in shaping a vision that reflects Kennesaw State University’s campus and transportation goals. Your collaboration and commitment are appreciated.

• Jo Lamb, Associate Vice President of Planning, Design, and Construction

• Julia Allison, Deputy Executive Director, Campus Services Operations

• Julie McDaniel, Executive Director, Campus Planning

• Kelly Johnston, Executive Director, Campus Services

• Lee White, Assistant Vice President, Campus Services

• Lesley Netter-Snowden, Interim Executive Vice President and Chief Business Officer

• Monica Ridenbaugh, Senior Campus Planner

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Executive Summary Kennesaw State University (KSU), one of Georgia’s largest public research institutions, is at a pivotal moment in its campus evolution. With more than 48,000 students and 5,000 faculty and staff spread across the Kennesaw and Marietta campuses, KSU’s rapid growth and ongoing expansion—particularly south of Chastain Road through developments at Chastain Pointe, Town Center, and the East District (Districts)—are reshaping the University’s transportation needs and priorities.

STUDY GOALS

The Campuswide Transportation Study was developed through extensive collaboration with the Project Management Team (PMT), campus stakeholders, and community partners.

The Study’s primary goals are to:

• Create a safety-first campus by prioritizing pedestrian and cyclist infrastructure and implementing targeted traffic calming measures

• Connect campus districts through enhanced multimodal transit and active transportation infrastructure, reducing the need for driving between campuses/districts

• Mitigate traffic and congestion by improving internal circulation, connecting to parking facilities, and managing single-occupancy vehicle trips

BASELINE ASSESSMENT

The project team developed a comprehensive baseline assessment documenting current transportation conditions, including transit, micromobility, parking, and traffic. This assessment included efforts such as open houses, stakeholder interviews, a campus-wide survey, and data-based analyses for each mode of transportation.

It revealed several persistent challenges:

1. Congestion is prevalent along key campus access roadways and is expected to worsen with continued campus and regional growth.

2. High crash rates occur on roads surrounding the campuses and are exacerbated by increasing traffic volumes.

3. Non-proximate parking is undesirable, with users preferring to search for core campus parking rather than use distant shuttle lots.

4. Core campus parking is nearing capacity, challenging established front-door expectations and creating frustration when spaces are unavailable.

Survey results indicate that while many students are open to alternative transportation modes, barriers such as safety concerns and limited transit service persist. Faculty and staff, often living farther from campus, are more reliant on driving.

FORECASTING AND FUTURE NEEDS ASSESSMENT

Based on the Baseline Assessment, the four key challenges identified, and informed by PMT discussions, KSU faces a critical decision.

A car-centric approach would reinforce driving and parking as default behaviors, delay transit investment, and require significant resources for parking expansion. In contrast, a people-focused strategy would prioritize transit, walking, and biking; reduce single-occupancy vehicle trips; and build infrastructure that supports a vibrant, accessible campus experience. However, transitioning to a people-focused campus will require multimodal changes in infrastructure, operations, and policies.

The study outlines a project framework with two primary options: maintain current drive-alone rates and expand parking, or reduce drive-alone rates to decrease parking demand. Based on conversations with the PMT, KSU has prioritized the latter, aiming for a thoughtful, multimodal campus future.

Eleven key needs have been identified to guide recommendations:

Will KSU continue as a car-centric campus, or will it transition to a people-focused campus?

Improve Traffic/Parking

Improve Campus Gateways

Advance Parking Permit Allocation Processes

Support EV/ Fleet Needs

Improve Game Day Experience

Build Safer Infrastructure

Increase Connectivity

Encourage Bike/ Pedestrian Modes

Improve Operations

Dedicate Infrastructure

3 Expand Service

Improve Transit

Influence Land Use

Enhance Access to Destinations

Support Student Housing Growth

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RECOMMENDATIONS

Based on the key needs outlined, overarching recommendations and key strategies were developed and are shown below.

Action items were also detailed for each key strategy and are organized by mode and timeframe, with action items ranging from immediate (1–2 years) to long-term (10+ years). The following table includes all associated action items that tie to the key strategies and overarching recommendations.

TRANSIT: Provide reliable and convenient transit service between campus districts

Recommendation: Provide reliable and convenient transit service between campus districts

Key Strategies

• Streamline existing service, encouraging walking to destinations from the transit stops.

• Expand service to nearby housing and campus districts.

Transit Bike/Pedestrian

Recommendation:

Encourage bike and pedestrian modes as a viable method of transportation

Key Strategies

• Enhance existing bike/ pedestrian connectivity within the campus.

• Prioritize safe bike and pedestrian connections among campus districts.

The Welcome Experience

Recommendation: Increase KSU’s presence in the community

Key Strategies

• Leverage signage and wayfinding to enhance campus gateways.

• Prioritize the visitor experience when entering/exiting campus.

CostLong TermMedium TermShort TermImmediateAction ItemAction Item NumberKey Strategy

$Remove redundant stopsI.1

Streamline existing service

($)Transition to hub-and-spoke model with hubs at each districtI.2

$Rename existing district connector routesI.3

$$Launch on-demand transit from 500 Chastain (Mon. – Fri. 8 am – 5 pm)I.4

($)Evaluate cost of apartment routes and increase fees as neededI.5

$$Convert Kennesaw State University (KSU) Road to bus-onlyM.2

N/ARelocate transit hub to East District centerL.1

$Adjust routes as new infrastructure (e.g., I-75 bridge) comes onlineL.2

Net $0Expand apartment shuttle routes and fundingS.1

Expand service to nearby housing and campus districts

N/AFormalize transit hub at the Arts DistrictS.2

Net $0Consider fixed route service between Main Campus and 500 ChastainS.3

$$$Formalize transit hubs at Main Campus, Town Pointe, and Marietta CampusM.1

$$Add district connector linking Main Campus, Arts District, Town Pointe, and East DistrictM.3

Traffic (SOV)/Parking

Recommendation: Manage parking demand and mitigate traffic congestion within the campus

Key Strategies

• Balance parking demand across the existing supply and add limited new parking.

• Enhance vehicular connectivity entering/exiting campus while prioritizing alternative modes for travel within campus.

• Support EV and fleet needs as the campus grows

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BIKE/PEDESTRIAN: Encourage bike and pedestrian modes as a viable method of transportation

CostLong TermMedium TermShort TermImmediateAction ItemAction Item NumberKey Strategy

Install a pedestrian hybrid beacon and midblock crossing at Frey Road and

Hopkins Drive. Add sidewalk connecting Frey Road and Hopkins Drive midblock crossings

I.6

Enhance existing bike/pedestrian connectivity within the campus

$$Construct sidewalk along the south side of Campus Loop Road from ARC parking to Big Shanty RoadI.8

N/A Connect existing pedestrian infrastructure with new surface lot west of

Campus Loop Road. Add additional crosswalks to support access to resident halls

S.5

$$Close Marietta Street and Kennesaw State University Road (north of the student center) to vehicles to create bike/pedestrian promenadesM.4

$0Formalize Busbee Drive @ George Busbee Parkway intersection with crosswalks and traffic signalI.7

Prioritize safe bike and pedestrian connections between the campus districts

$0 Support TCCID efforts for Chastain Road improvements and programmed trail infrastructure projectsS.4

$Add a pedestrian connection between Marietta Drive to Campus Loop Road and the Arts DistrictM.5

$0 Support CobbLinc efforts for a cycle track along Busbee DriveM.6

$$$$Construct a grade separated bike/pedestrian path underneath Chastain Road that connect Town Pointe and Main Campus via Campus Loop RoadL.3

THE WELCOME EXPERIENCE: Increase KSU’s presence in the community

CostLong TermMedium TermShort TermImmediateAction ItemAction Item NumberKey Strategy

N/AAdd KSU branding on medians along Frey Road I.13 Leverage signage and wayfinding to enhance campus gateways.

N/AAdd KSU branding for the Arts District with wayfinding for parking at Town Point. Consider developing a comprehensive wayfinding planI.15

$$Use new roundabouts at KSU Road and Frey Road as new “front doors” M.11

Conduct further analyses surrounding event day circulation, specifically regarding the East District. Develop an operational playbook based on findings.

I.14Prioritize the visitor experience when entering/exiting campus $$Consider purchase of parcel adjacent to Big Shanty Road @ Campus Loop RoadI.16

TRAFFIC (SOV)/PARKING: Manage parking demand and mitigate traffic congestion within the campus

CostLong TermMedium TermShort TermImmediateAction ItemAction Item NumberKey Strategy

($)Switch Faculty and Staff permits to facility-specific in the core of campus, prioritizing those along KSU Road I.9

Balance parking demand across the existing supply and add limited new parking

$$$Add a surface lot on the west side of Campus Loop RoadS.6

$Remove parking on Marietta DriveS.8

N/ARemove Lot B for Main campus transit hub and potential new buildingsM.8

$$$Continue to evaluate KSU and East District parking demand. Add parking garages as neededL.6

$$$$Design and construct Frey Road Road Diet with Skip Spann RoundaboutI.10

Enhance vehicular connectivity entering/exiting campus while prioritizing alternative modes for travel within campus

$$$$Construct a new east – west roadway connection between Campus Loop Road and Frey Road S.7

$$$Implement intersection improvements at Campus Loop Road @ Big Shanty RoadS.9

N/ABuild out street grid in East District in conjunction with new developmentsS.10

$$$Evaluate new east-west connection for roundabouts at KSU Road and Frey RoadM.7

$Add new driveway from ARC South surface parking to Campus Loop RoadM.9

N/AContinue to build out East District street gridM.10

$$$$Partner with Cobb DOT and GDOT to construct a bridge over I-75 connecting East District to Gutenberg DriveL.4

$$$$Partner with Cobb DOT to add new roadway connections surrounding East District to increase circulation and reduce congestion on gamedaysL.5

$Fix all non-operational EV chargers. Evaluate existing and future EV demandI.11Support EV and fleet needs as the campus grows N/ADetermine a permanent Fleet and Transit vehicle storage locationI.12

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Supportive policies and practices—such as permit zoning, parking demand management, electric vehicle (EV) infrastructure expansion, and campus connectivity standards—also are essential for successful implementation.

TRANSIT POLICIES AND PRACTICES

• Transit Service Optimization: Each year, evaluate route efficiency and stop usage to streamline service and reduce redundancy.

• Transit Access Equity: Help ensure transit routes serve all major student housing areas within a defined radius (e.g., 3 miles), with priority given to underserved or disconnected (those lacking bike/pedestrian infrastructure) locations.

• On-Demand Transit Pilot Program: Launch and evaluate flexible transit during off-peak hours or for remote locations starting with the 500 Chastain on-demand service.

• Transit Fee Adjustment: As KSU continues to serve more apartments, implement a scalable fee structure for apartment complexes based on distance and ridership demand. Consider conducting a transit rate study to determine best practices when increasing apartment fee rates.

• Transit Communication and Branding: Standardize route naming and signage to improve clarity and promote district identity.

MICROMOBILITY POLICIES AND PRACTICES

• Campus Connectivity Enhancement: Require all new KSU developments to include bike/pedestrian infrastructure that connects to existing networks.

• Safe Crossings Initiative: Prioritize the installation of midblock crossings, pedestrian beacons, and traffic calming measures near high-traffic areas.

• Bike Infrastructure Investment Policy: Allocate annual funding for bike lane improvements/maintenance, additional bike share, and end-of-trip facilities (e.g., racks, showers, lockers).

• Walkability Standards for Campus Design: Develop and adopt design guidelines that prioritize pedestrian pathways and minimize vehicle-pedestrian conflicts.

• Partnership with Local Agencies: Collaborate with Cobb DOT and Town Center Community Improvement District (TCCID) to support regional trail and cycle track projects in and around campus.

TRAFFIC (SINGLE-OCCUPANCY VEHICLE (SOV))/

PARKING POLICIES AND PRACTICES

• Permit Zoning Policy: Transition to facility-specific permits with tiered pricing based on proximity to campus core. As new parking comes online, permit those as facility-specific locations.

• Parking Demand Management: Each semester, conduct parking utilization studies by lot and adjust demand through permit pricing structure and alternative commute benefits.

Aim for the utilization of each lot to be 85% occupied before bringing more parking online.

• EV Infrastructure Expansion: Conduct an EV demand study to expand EV charging stations based on usage data and fleet conversion plans. Help ensure operability of existing EV chargers.

• Fleet Co-Location: Consolidate fleet and transit vehicle storage in areas with sufficient electrical capacity and operational efficiency.

• Complete Streets Development: Require all new KSU (including the districts) roadways to include pedestrian/bike facilities and support multimodal access.

THE WELCOME EXPERIENCE POLICIES

AND PRACTICES

• Gateway Branding Standardization: Design and install consistent KSU signage and wayfinding at all major campus entrances, including the districts.

• Event Day Operations Playbook: Develop and maintain a playbook for traffic, signage, and staffing during major events.

• District Identity Development: Integrate branding and wayfinding standards into district development plans (e.g., Arts District, Town Center).

• Land Acquisition for Gateway Enhancement: Identify and evaluate parcels for strategic acquisition to improve campus visibility and multimodal access.

• Roundabout Branding Design Standards: Incorporate public art, signage, and landscaping into roundabout designs to serve as campus “front doors.”

KSU’s Campuswide Transportation Study provides a strategic roadmap for addressing current challenges and planning for future growth. By choosing a people-focused, multimodal approach, KSU can create a safer, more connected, and sustainable campus environment that supports its academic mission and enhances the quality of life for all campus users.

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Chapter 1: Introduction

STUDY GOALS

Kennesaw State University (KSU) developed goals for the Campuswide Transportation Study (Study) through collaboration with the project management team (PMT); the Planning, Design, and Construction Steering Committee (Steering Committee);

community partners and organizations; and campuswide stakeholder engagement. These goals were informed by both qualitative stakeholder feedback and detailed technical analysis to guide strategic recommendations for the future of transportation on and around campus.

The goals reflect KSU’s commitment to a safer, more connected, and efficient campus mobility system. The key goals of the Study are as follows:

1. Create a safety-first campus: Prioritize safety, especially for pedestrians and cyclists, through infrastructure enhancements and targeted traffic calming measures at high-risk intersections. Evaluate corridor improvements to reduce mode conflicts.

2. Connect campus districts: Enhance multimodal connections across campus districts by optimizing KSU’s transit system and improving active transportation infrastructure to reduce the need to drive among the main campus and Town Center, Chastain Pointe, East District, and the Marietta campus.

3. Traffic and congestion management: Address traffic congestion and enhance internal circulation by implementing roadway connections designed to facilitate vehicle entry and parking access while avoiding increased congestion within the campus. Use traffic modeling and operational analysis to inform planning decisions and decrease single-occupancy vehicle trips.

STUDY PROCESS

The planning process for the Study was structured around three core phases designed to guide the study from initial understanding to actionable outcomes. The approach incorporated data analysis, community/stakeholder feedback, and strategic planning to address current transportation challenges and future campus mobility needs.

Create a safety-first campus

Connect campus districts

Mitigate traffic and congestion

Phase I:

Baseline Assessment

Phase II:

Future Forecasting

Phase III:

Recommendation

Development

Campus Engagement

Baseline Needs Assessment

Solution Development

Baseline Analysis OR Multimodal Infrastructure and Operations

Future Population and Campus Growth Analysis

Stakeholder Engagement

Final Recommendations and Cost Estimates

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Kennesaw Campus

Marietta Campus

CAMPUS SNAPSHOT

KSU is a leading public research institution in Georgia, serving more than 48,000 students and 5,000 full-time faculty/staff across two primary campuses: the Kennesaw Campus and the Marietta Campus. Together, these campuses span approximately 600 acres in the northern suburbs of Atlanta with 5,900 on-campus beds. KSU is part of the University System of Georgia and is classified as an R2 research university. KSU has evolved from a primarily commuter-based environment into a more residential campus, indicating a shift in transportation-related needs.

KSU PROFILE

48,000 students enrolled (Fall 2024)

45,000 in-person enrollment

5,000 full-time Faculty/Staff (Fall 2024)

~600 acres between the two campuses

Kennesaw: ~400 acres

Marietta: ~200 acres

5,900 on campus beds

Kennesaw: 4,200 beds

Marietta: 1,700 beds

0 1.25 2.5 Mile

N

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The Kennesaw Campus, situated adjacent to major regional corridors, including I-75 and Chastain Road, is the larger of the two campuses and serves as the University’s main hub.

It is home to a broad array of programs in the arts, humanities, business, health, and social sciences. It features expansive green spaces, modern residence halls, and vibrant student life centered around The Commons dining hall and Campus Green.

A map of the Kennesaw Campus is shown at the right.

M

Shiloh Rd.

A B C D E F G H I J K L M N O P

Math & Statistics

Visual Arts

Campus Entry Lawn

Future Mickey Dunn

Stadium

Bailey Athletic

Complex

Hitting & Pitching

Bailey Park

(Softball)

Clendenin

The Summit

Future The Summit II

Burruss

Music

Challenge Course

Arboretum

Plaza

Prillaman Health

Sciences

Lot J

Lot E

Lot Z

Lot D

V2 Visitor

Lot

Morgan and Bailey Academic

Learning Center

Lot C

Lot B

Lot A

Wilson

Wilson Annex

Bailey Performance

Center

Zuckerman Museum

Jolley Lodge

Lot L

Sturgis Library

University Hall

Pilcher

Willingham Hall

Legacy Gazebo English

Tech Annex

Public Safety

Social Science Lab Complex

Town Hall

Austin Residence Complex

Austin Residence

Complex Lot

Town Point Economy

Lot

Town Point Admissions

Owl’s Nest

Surplus

Shuttle Lot

Campus Green

Kennesaw Hall

Bagwell Education Building

Central Deck

The Commons

West Deck

West Economy

Lot

Campus Loop Residential Lot

Technology Services

U Club on Frey

University Village

University Village Suites

UVCNorth Deck

KSU Place

KSU

Bookstore

Carmichael Student Center

Social Sciences

Convocation Center

East Deck

East Economy

Lot

Science

Science Laboratory

Chastain Pointe

1400 1300

KSU

Center

Sports and Entertainment

Park

The Perch

Fifth Third Bank

Stadium

Siegel Student

Recreation & Activities

Center

400 G

F

E

D

A KSUPlaceClubhouse

C B

Public Safety & University Police

Frey Rd.

Cobb Ave.

Co bb

A ve

Paulding Ave.

M arietta D r.

Kennesaw State U niv. Rd.

Chastain Rd. NW

To wn Point R d.

Town Point Dr.

Gutenberg Dr.

Big Shanty Rd

Barrett Lakes Blvd.

Busbee D

r. N

W

Busbee Dr. NW

G eorge Busbee Pkw y . N W

Idlew ood Ave.

Campus Loop Rd.

Cam pus Loop Rd.

Cam pus Loop Rd.

Campus Loop Rd.

Faculty/Staff Entrance

Cartersville D r.

Bartow Ave.

O w l D r.

O w l D r.

Parliam ent Garden Way

Prilla man Way

Big Shanty Rd

Big Shanty Rd

G eorge Busbee Pkw y . N W

Frey Rd.

Frey Rd.

Ca nt on P l .

N

W

Skip Spann ConnectorHopkins Dr.

I-75

I-75

I-75

Big Shanty Rd

George Busbee Pkwy . NW

Nine Miles South To Marietta Campus

Chas tain Rd. N

W

Exit

Exit

North

EV

EV

EV

EV

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CAMPUS HOUSING .................................................. GRID

Austin Residence Complex ........................................ C-15, D-14 KSU Place .......................................................................................... C-2 KSU Place Clubhouse .................................................................. D-3 The Summit ................................................................................... C-13 The Summit II .............................................................................. D-12 University Village ........................................................................... C-4 University Village Suites............................................................. D-4

PARKING AREAS....................................................... GRID

Central Deck.................................................................................... E-6 East Deck ........................................................................................ F-11 East Economy .............................................................................. F-13 North Deck ...................................................................................... B-3 Shuttle Lot ....................................................................................... I-15 Town Point Economy ................................................................ E-18 Visitor Parking ..................................... C-4, D-6, D-10, F-7 West Deck ............................................................................. A-10 West Economy ................................................................. A-12, B-12

BUILDINGS AND SERVICES ........ GRID ............... BLDG#

Admissions ............................................... E-17 AMES Center ............................................A-14 Bagwell Education Building - BEB ....F-8 Bailey Athletic Complex ..................... E-13 Bailey Park (Softball) ............................. E-13 Bailey Performance Center - PH ........C-7

Burruss Building - BB ..............................E-8 Campus Green ..........................................E-9 Campus Services .................................... B-16 Card Services ............................................ D-9 Carmichael Student Center - ST ....... D-9

CETL ............................................................. B-15

Chastain Pointe - CP ............................. B-19 Chick-fil-A ................................................... D-9 Cinnabon ................................................... D-8 Clendenin Building - CL ......................C-12 Convocation Center - CC .................... F-10 Digital Learning Innovation .............. B-16 English Building - EB ..............................C-8 Event and Venue Management ...... B-15 Family Enterprise Center .................... B-15 Fifth Third Bank Stadium at KSU ..... K-15 Hatchbridge Incubator ........................ I-15 Health Clinic - Campus Loop Rd .....A-14 Health Clinic - University Village ..... D-5 High Point Café ......................................C-12 Hitting & Pitching ................................. E-13 Institute for Cybersecurity .................A-11 Jamba ......................................................... E-10 Jolley Lodge ...............................................B-6 Katz Music and Entertainment Business Program .................................. B-15

Kennesaw Hall - KH .................................F-9 KSU Bookstore ......................................... D-9 KSU Center - KC ....................................... I-15 KSU Football Offices and Suites ......G-17 Legacy Gazebo .........................................B-8 McAlister's ...................................................E-8 Math & Statistics - MS ..........................C-10 Mickey Dunn Stadium......................... E-14 Moe's ............................................................ D-9 Morgan and Bailey Academic Learning Center ............... D-8

- Faculty Hoteling Space ................ D-8 ................. . RM 3550 Music Building - MU .............................. D-7 Onyx Theater @ Wilson Annex...........C-7 Owl’s Nest ...................................................J-15 OwlTEC ........................................................ D-9 Panda Express .......................................... D-9 Parking and Transportation ............... D-9 Pilcher Building - PS ................................B-9 Prillaman Health Sciences - HS ..........E-7 Public Safety ..............................................B-9 Public Safety & University Police .....J-16 Science Building - SC ...........................C-11 Science Laboratory - SL ......................C-12 School of Conflict Management .... B-16 Shore Entrepreneurial Center .......... B-15

Siegel Student Recreation and Activities Center - SE .................. E-10 Social Sciences Building - SO ............ A-9 Social Science Lab Complex ............C-18 Sports and Entertainment Park .......L-15 Starbucks .................................................... A-9 Stillwell Theater @ Wilson Building .C-7 Sturgis Library - LB ..................................C-9 Surplus ......................................................... I-15 Talon Express ............................................ D-9 Talon One Service Center .............. D-4, D-9 ............ 4000, 395 Tech Annex .............................................. B-10 Technology Services ..............................B-4 The Commons Dining Hall ..................E-7 The Market ............................................ D-5, D-9 ............ 5000, 395 The Perch ....................................................L-15 Town Point - TP ....................................... E-17 UITS - Institutional Research.............A-11 University Hall - UH .................................C-9 University Village - UV........................... D-5 Visual Arts - VA ..........................................B-7 Willingham Hall - WH .............................B-9 Wilson Annex - WA ..................................C-7 Wilson Building - WB ..............................C-7 Zuckerman Museum of Art.................C-6 visit the website at www.kennesaw.edu/mobile

Kennesaw Campus

Kennesaw State University is a Smoke/Tobacco-Free University

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Main Entrance 1000 Chastain Road Kennesaw, GA 30144

Central Parking

East Economy

East Parking

Faculty/Staff Parking

First-Year Resident Parking

Shuttle Parking

Upper Class Resident Parking

Town Point Economy

West Economy

West Parking

Electric Vehicle Charging Stations

ADA Parking

Motorcycle Parking

Visitor Parking

Reverse Vending Machine

Health Clinic

Dining Locations

Academic and Administrative Buildings

Campus Housing

Sports Fields and Green Space

EV

V

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The Marietta Campus is smaller than the Kennesaw campus and is located along South Marietta Parkway and Cobb Parkway. Formerly Southern Polytechnic State University before merging with KSU in 2015, this campus specializes in STEM disciplines, including engineering, computing, and architecture.

Known for its hands-on learning environment, the Marietta Campus offers specialized labs, maker spaces, and a smaller campus feel.

Together, the two campuses provide a complementary and comprehensive educational experience, connected by shuttle service. Each campus presents its own unique geographical context, mobility patterns, and operational demands, all of which shape the University’s approach to transportation planning.

Central Lot

East Residence Lot

Lot D

East Economy

Lot

Lot G

West Residence

Lot

Shuttle Lot

Shuttle Lot

Lot H

West Lot

Lot F

Lot E

East Residence

Lot

East Residence

Lot

Lot C

East Economy

Lot

East Residence

Lot

Central Lot

Visitor

Parking

PD

Parking

Recreation and Wellness

Center

Joe Mack Wilson Student Center

KSU Bookstore

Dance Theater

Mathematics

Crawford Lab

Engineering Lab

Academic

Atrium

W. Clair Harris Textile Center

Architecture

Civil and Environmental

Engineering

Student Competition Team

Wilder Communications

University Columns

Soccer & Recreation

Storage

Facilities Grounds Storage

Marietta Soccer Field Field #3

Field #1

Field #2

University Columns Activity Center

Event Center

S. Walter Kelly, Sr.

Memorial Field

Baseball Storage

Facilities Administration

Facilities Grounds and Vehicle Shop

Facilities Large Vehicle

Storage

Facilities Maintenance

Shop

Facilities Central

Receiving

Facilities Cart & Active File Storage

Facilities Small Vehicle

Storage

Howell Hall

University Commons

Design 1

Design 2

K Field

Stingers

Hornet Village

Hornet Village

Lawrence V.

Johnson Library Norton

Hall

Administration

University Courtyard

Rossbacher Way

Cheshier Road

Te ch no lo gy W ay

Cham blee W ay

Technology Way

Technology W ay

Polytechnic Lane

Polytechnic Lane

Polytechnic Lane

Po ly te ch ni c

La ne

Clair H arris Rd

Stin ger Loop

Arntson D rive

Koger Drive

G oat Path

Hexagon Way

Central Lot

South Marietta Pkwy - 120 Loop

South Marietta Pkwy - 120 Loop

Cobb Pkw y - H w y 41

South Cobb Drive

East Lot

West Deck

West Residence

Lot

West Residence

Lot

Al um ni D riv e

Nine Miles North To

Kennesaw Campus

North

East Residence LotCheshier Road

W alter Kelly Road

M

M

A B C D E F G H I J K L M N O P Q R S T U V W X Y

East Lot

Polytechnic Lane

Polyt ec hnic Lane

Housing and Residence

Life Office Engineering Technology

Center

Future Student Competition

Team Building Science Lab Annex

EV

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Future iSTEM Building visit the website at www.kennesaw.edu/mobile

Marietta Campus

Kennesaw State University is a Smoke/Tobacco-Free University

CAMPUS HOUSING ............................................ GRID

Hornet Village ......................................................... J-13, L-14 Housing and Residence Life Office ......................R-10 Howell Hall ....................................................................P-10 University Columns....................................................E-17 University Columns Activity Center .....................D-19 University Commons .................................................S-12 University Courtyard .................................................. T-8

PARKING AREAS................................................. GRID

Central Parking ............................................... I-6, M-3, P-3 East Parking ....................................................... Q-3, Q-5, S-5 East Economy ...................................T-5, U-10, X-18, Y-18 Shuttle Lots ..........................................................B-14, B-15 Visitor Parking .............................................I-11, O-5, R-15 West Parking .......................................... ..............I-11, N-18

BUILDINGS AND SERVICES ..... GRID .......... BLDG#

Academic Building (H) ....................M-9 Administration Building (B) ..........O-7 Architecture (N) ................................P-14 Atrium Building (J) ..........................N-11 Card Services (A) ...............................M-5 Chick-fil-A (A) .....................................M-5 Civil and Environmental Engineering (L) ......................................N-16 Crawford Lab Building (E) .............. K-8 Dance Theater (A) .............................M-5 Design 1 Building (I1) ..................... L-11 Design 2 Building (I2) .................... L-11 Dunkin' (A) ..........................................M-5 Engineering Lab Building (G) ...... L-10 Engineering Technology Center (Q) ....................I-10 Event Center (S2) .............................Q-15 Facilities - Administration (F1) ........................ W-14 Facilities - Central Receiving (F8) .................... Y-17 Facilities - Grounds and Vehicle Shop (F4) .............................X-16 Facilities - Grounds Storage Building ..............................A-14 Facilities - Large Vehicle Storage (F6) and Maintenance Shop (F7) ........X-15 Facilities - Small Vehicle Storage (F3) ............X-15 Field 1 ..................................................C-15 Field 2 ..................................................A-15 Field 3 ..................................................C-13 Health Clinic - Marietta ..................U-8 iStem Building (Future) ................. P-6 .................. XXX Jamba by Blendid Smoothies (A) ...................M-5 Joe Mack Wilson Student Center (A) ...........................M-5 KSU Bookstore (A).............................M-5 K Field .................................................... L-13 Lawrence V. Johnson Library (C)..........N-8 Mathematics Building (D) ..............M-6 Norton Hall (R2).................................O-8 Parking and Transportation (A) ...M-5 Recreation and Wellness Center (S1) ........................ S-3 S. Walter Kelly, Sr.

Memorial Field ...................................P-18 Science Lab Annex ........................... K-9 Soccer Field........................................A-13

STACKS (J) ...........................................N-11

Starbucks (WPS) ...............................N-11 Stingers Dining Hall (X) ................. J-12 Student Competition Team Building (0) ............................ M-17 Student Competition Team Building (Future) .................... I-9 ................... XXX Talon One Service Center (A) ........M-5 W. Clair Harris Textile Center (M) N-13 Wilder Communications Center (T) ........................................... L-18

LA

ST

U

PD

AT

ED

1/

/2

Central Parking

East Economy

East Parking

Faculty/Staff Parking

Resident Parking

Shuttle Lot

West Parking

Electric Vehicle Charging Stations

ADA Parking

Motorcycle Parking

Visitor Parking

Reverse Vending Machine

Health Clinic

Dining Locations

Academic and Administrative Buildings

Campus Housing

Sports Fields and Green Space

Main Entrance 1100 S. Marietta Pkwy.

Marietta, GA 30060

EV

V

M

K S U P a r k i n g a n d Tr a n s p o r t a t i o n S t u d y | O c t o b e r 2 0 2 5 1 1

Chapter 2: Public Engagement A critical part of developing a successful transportation plan is clear and effective engagement with campus users. This Study utilized a comprehensive platform to collect and apply a wide range of feedback from students, faculty, and staff.

This engagement process provided insight into both real and perceived challenges related to campus parking and transportation.

ENGAGEMENT OPPORTUNITIES

Open House

Open Houses were held at both the Kennesaw Campus and at the Marietta Campus in January 2025. Participants were given information regarding the goals and objectives of the Study and provided with maps and visuals. They were asked to provide feedback to document existing travel behaviors and current transportation barriers at and around KSU’s campus.

Participants also were given the opportunity to comment on desired future improvements.

Stakeholder Interviews

Campus staff also were given opportunities to provide feedback through small group meetings with specific departments. The primary goal of this engagement was to provide opportunities to share current and future challenges, perceptions, and ideas related to parking and transportation. Interviews were held with the following KSU staff:

• Events and Venue Management

• Transit Operations

• Traffic Safety Committee

• Sustainability

• Fleet Management

Partner Agency Workshops

In addition to on-campus engagement, the project team participated in several workshops with partner agencies and community stakeholders over the course of the project.

Numerous organizations—including Town Center CID, Cobb County DOT, and CobbLinc—currently are implementing or planning to implement improvements around the Kennesaw Campus. Consequently, the PMT sought to help ensure that recommendations from this Study were consistent with broader community objectives and strategies while also identifying opportunities to collaborate and maximize resource allocation through strategic partnerships.

Online Survey

A campuswide parking and transportation survey was designed and distributed, which was promoted through email and physical flyers across both the Kennesaw and Marietta campuses. The survey received more than 700 responses, offering valuable insights that directly informed the development of recommendations for the study.

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SURVEY RESULTS

The team used the survey data to identify current home locations (ZIP codes) to extrapolate the existing mode split for KSU’s campus. The graphic below show a summary of these calculations, indicating that KSU’s current drive-alone rate is estimated to be around 73% based on the survey data. This mostly is driven down by students who are taking alternative transportation.

As shown to the right, the survey results suggest a willingness to consider alternative modes of travel among students living nearby near to campus; however, safety concerns when walking or biking and limited transit service availability are noted as barriers. In contrast, many faculty and staff reside at distances greater than 3–5 miles from campus, making alternative transportation options less feasible for their commute.

Additional survey findings are presented below and within Appendix A: Needs, Baseline Assessment and Priorities in the Presentation Appendix.

Current KSU Home Locations

All values show in table are inclusive of Kennesaw and Marietta campuses Capture Area defined as with the same zipcode as each campus

Home Locations Population % of Population Drive Alone Rate

Students living on campus 5,900 n/a n/a

Student Population 100% 71%

Living in off campus student apartments

39,100

20% 44%

Living within 3-5 miles 5% 77%

Living outside 3-5 miles 75% 77%

Faculty/Staff 100% 96%

Living within 3-5 miles 5,000

13% 96%

Living outside of 3-5 miles 87% 96%

Total Population 44,100 n/a 73%

Marietta Capture

Area (3-5 miles)

Kennesaw Capture Area (3-5 miles)

Off-Campus Apartments Off-Campus Apartments

• Est. 15,000 Cars come to the campuses daily

• Est. 1,500 (10%) Cars come from within a ~3-5-mile radius of campuses

Survey Respondents: Key Transportation Facts

Alternative Transportation Priorities

Faculty/Staff live outside the campuses’ ZIP codes

(capture area) of faculty/staff drive alone to campus of students living on campus have a car on campus of students living in nearby off campus housing drive alone of commuter students drive alone of student respondents live on campus (Marietta or Kennesaw) of student respondents live in nearby off campus housing of student commuter respondents live outside the capture area

86%

92%

47%

53%

19%

43%

19%

77%

Students Living on Campus

Students Living in Nearby Housing

Students Commuting from

Further Away

Common Incentives

Alternative Modes Barriers

More frequent serviceDedicated bike lanes surrounding campus

Better/wider sidewalks

K S U P a r k i n g a n d Tr a n s p o r t a t i o n S t u d y | O c t o b e r 2 0 2 5 1 3

Chapter 3:

Baseline Assessment The Baseline Assessment aimed to document the current state of the system. It provided information about which aspects of KSU’s campus are effective and which require attention, helping to identify areas for potential improvement. The following subsections detail current conditions by mode. See Appendix A:

Needs, Baseline Assessment and Priorities Presentation for additional information.

Transit Route + Stop Analysis Hours of Operation Frequency/Headways Origin/Destination Pairings Vehicle Fleet Size

Micromobility Bike/Pedestrian Infrastructure Safety TDM Practices

EV/Fleet Fleet Makeup and Size Vehicle Replacement Plan EV Charging Policies Existing EV Infrastructure

Traffic Circulation Analysis (Level of Service) Intersection Delays

Parking Supply/Demand Permit Allocation Enforcement Practices Management Practices Pricing Practices

What are KSU’s Priorities?

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BASELINE ASSESSMENT BY MODE

Transit

Big Owl Bus (BOB), KSU’s campus shuttle system, is designed to support mobility across its two campuses, Kennesaw and Marietta; districts within the Kennesaw Campus (Chastain Pointe (Arts District), Town Center, and East District); and adjacent off-campus areas. The system includes a variety of routes that connect academic buildings, residential communities, park-and-ride lots, and commuter zones. Additionally, CobbLinc provides regional transit service that supplements University operations.

This includes Routes 10, 40, 45, and Rapid 10.

The evaluation revealed distinct service functions and operating characteristics across the university’s seven shuttle routes. As shown in the table to the right, all BOB routes operate weekdays from 7:00 AM to 11:00 PM, with most routes offering service every 15–30 minutes. The map below show the existing BOB routes.

To evaluate transit performance, a comprehensive assessment of KSU’s shuttle system was conducted, focusing on route structure, service hours, typical headways, and primary service functions.

Field observations, including ride-alongs on BOB and CobbLinc routes, provided operational context and insight into daily performance, route coverage, and user experience.

A financial review of the BOB shuttle system revealed that serving off-campus apartments is a costly endeavor. Although these apartments contribute $73,000 annually, the expenses far outweigh the revenue—for example, the West Campus route alone costs around $400,000 per year, more than five times what the apartments pay. Rethinking the balance between service expenses and revenues could help ensure the transit system remains financially sustainable and may influence how student fees are allocated.

The transit analysis also took a close look at where buses are stored and the possibility of going electric. Currently, buses are parked near the KSU Center, but with no maintenance facility on-site, all repairs happen elsewhere. The site also lacks the necessary power infrastructure for electric buses, and upcoming redevelopment means the storage location will need to move. As a result, plans for bus electrification should be revisited once a long-term storage solution is in place, helping ensure the system is ready for future advancements.

Main Campus

East District

Chastain Pointe

Town Point

Marietta Campus

Day

Route Name Weekday Hours Typical Headway

Primary Purpose Estimated Daily Ridership

Big Owl Bus Routes Big Shanty Loop 7:00am – 11:00PM 15 min Off-Campus Apartments 1,210

Kennesaw/Marietta 7:00am – 11:00PM 30 min Campus Connector 1,100

3305 Express 7:00am – 11:00PM 20 min Apartments/Park-and-Ride 990

Town Center 7:00am – 11:00PM 25 min Economy Parking + Housing 440

Skip Spann 7:00am – 11:00PM 20 min Off-Campus Apartments 350

Chastain Pointe 7:00am – 11:00PM 20 min Arts Programs/Commuter Lot 300

West Campus 7:00am – 11:00PM 20 min Off-Campus Apartments 270

Chastain Pointe Express

7:00am – 11:00PM 15 min Commuter Lot 20

CobbLinc Bus Routes Rapid 10 6:00am – 8:00pm 30 min N/A 20,400*

Route 10 5:00am – 1:00am 30 min N/A 19,000*

Route 40 6:00am – 12:00am 60 min N/A 24,700*

Route 45 5:30am – 10:30pm 60 min N/A 10,700*

*These values are for total ridership, not just KSU affiliated rides

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MICROMOBILITY

Micromobility infrastructure—including sidewalks, shared-use paths, and bike lanes—plays a critical role in providing safe, sustainable alternatives to driving on campus.

Replica, a big data aggregator, was used to evaluate existing micromobility conditions on campus and examine the estimated number of bike and pedestrian trips. This is shown in yellow to red gradation on the map. Crash history also was evaluated to determine if there were key hotspots where bike and pedestrian crashes were more frequent. For those areas, the existing right-of-way infrastructure was analyzed to determine if insufficient pedestrian infrastructure could be related to the crash frequency.

An example of this is shown in the image below: Frey Road at Campus Loop Road and Frey Road at Skip Spann Connector.

TRAFFIC

Traffic circulation and wayfinding are critical elements of Kennesaw State University’s transportation system, especially at campus entry points where first impressions are formed.

To evaluate traffic conditions on and around campus, data sources such as Replica, GDOT’s Traffic Analysis and Data Application (TADA) Average Annual Daily Traffic Counts (AADT), intersection delay, and crash data, were used to identify key intersections and corridors where congestion was occurring. The image to the right shows AADT mapped with crashes.

East District

Main Campus

Chastain Pointe

Town Point

Trip counts provided by Replica; Crashes from AASHTOWare

Lack of nearside crosswalk for transit users

Sidewalk dead ends at driveway

Right turn slip lane is challenging for pedestrians

Right turn slip lane is challenging for bikes/pedestrians

Large intersections lack pedestrian refuge island, uncomfortable to cross

Bike lane underbuilt for speed/size of road

Ex. Campus Loop Rd @ Frey Rd

Ex. Skip Spann Connector @ Frey Rd

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Following the initial review of traffic on campus, a specific evaluation was conducted on Frey Road from Chastain Road to the Skip Spann Connector. Detailed turning movement counts, speed data, and information on pedestrian movements were collected to assess how smoothly traffic flows (level of service (LOS)) and how long vehicles wait in line (queue length) during morning and afternoon peak hours. These findings set the stage for future improvements, providing a solid baseline to guide recommendations for safer and more efficient traffic and pedestrian movement. The image at the right shows the LOS results and pedestrian movements for current conditions. For the full analysis and detailed scenario results, refer to Appendix B:

Frey Road Corridor Analyses Results.

As part of this comprehensive traffic analysis, campus gateways and vehicular access points were evaluated. For each principal entrance, the existing roadway configuration was reviewed, including aspects such as vehicular wayfinding, signage, branding, and other elements impacting the “Welcome Experience.”

The image below illustrates Frey Road at Campus Loop Road and Frey Road at Chastain Road. As shown, the existing wide roads, along with fast traffic speeds, may make KSU less prominent. Additionally, the campus has limited wayfinding signage for visitors, which can make it challenging for first-time attendees to navigate.

Key Campus

Gateways

Ex. Frey Road @ Campus Loop

Lack of KSU branding + visitor wayfinding

Ex. Chastain Road @ Frey Road

Wide/busy intersection diminishes KSU’s branding

Lack of traffic calming challenges those entering via alternative modes

East Economy Lot

East Parking

DeckExisting Pedestrian Movement

DC

X

X AM LOS

PM LOS

36XX

PM Pedestrian Count (Peak)

ED

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PARKING

In conjunction with the traffic analyses, the team also examined current parking infrastructure and operations. Parking plays a critical role in shaping access and mobility for students, faculty, and staff.