Attachment_F_Two_Dimensional_Graphic_Standards_2022_04_13.docx
DOCX document 23 KB Posted
- Attached to
- HAFC LONG FILM Federal contract opportunity
- Solicitation number
- 140P2122R0035
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This document provides graphic design standards for two-dimensional animation in national park service projects. It outlines preferred visual styles including flat vector art that utilizes design best practices like visual hierarchy, color theory, and interesting sound design. The art should clearly communicate stories through abstract and interpretive means to prevent needing exact historical representations. Examples demonstrate transitions between scenes, symbolism that provides subtext for different audiences, and visual humor to keep storytelling light.
The related federal contract opportunity is a solicitation from the Department of the Interior National Park Service for a long film under opportunity number 140P2122R0035. No other details are provided about required products or services, pricing, response dates or other salient information.
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| File | Type | Posted |
|---|---|---|
| Sol_140P2122R0035_Amd_0002.pdf | ||
| A04_-_LONG_SOW_2022_8_5_22_v2_0001.pdf | ||
| Sol_140P2122R0035_Amd_0001.pdf | ||
| Attachment_H_LONG_Film_Cost_Estimate_Form.xlsx | XLSX spreadsheet | |
| Attachment_E_LONG_Foundation_Document_2017.pdf | ||
| Sol_140P2122R0035.pdf | ||
| Attachment_D_LONG_AV_Completion_Report.docx | DOCX document | |
| Attachment_B_NPS_Materials_Release_Form.doc | DOC document | |
| Attachment_L_Certification_of_Vaccination_Form_expires_2-28-25.pdf | ||
| Attachment_K_Vaccination_Certification_Notification_Template.pdf | ||
| Attachment_J_Memo_from_SPE_regarding_notifying_contractors_about_COVID_vaccination_certification.pdf | ||
| Attachment_I_Past_Performance___Experience_Questionnaire.pdf | ||
| Attachment_G_Interview_Cinematography_Standards.docx | DOCX document | |
| Attachment_C_NPS_Amendment_to_License_Agreement.docx | DOCX document | |
| Attachment_A_NPS_Release_Form.pdf |
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Attachment_F_Two_Dimensional_Graphic_Standards
This document is designed as a reference for 2D graphical standards. When approaching 2-D animation, it’s important to adhere to these best practices:
· While animations can be useful for explaining complex details, we prefer to start from a place of interpretation using the graphical elements for enhanced storytelling.
· Animations should not simply illustrate what is being spoken. Instead, the visuals and spoken narrative should relate but the visuals should add value by showing concepts and ideas that extend beyond the spoken words.
· The “explainer video” style is not where we want to position most NPS products.
· The look and approach are created by the designer and (or) art director, but the visual approach should utilize design best practices: like visual hierarchy, color theory, and interesting sound design.
· The vector art should clearly communicate the story but also retain some level of abstractness.
· For example, use of silhouette (or other creative concealments) should prevent the need to design the exact look of historical figures, locations, or details that are challenging to accurately design.
· Work should also provide subtext and meaning that is interpretable for different aged audiences.
2D Animation – Flat Vector Art Style
Example 1: Refer to this example: https://vimeo.com/364052754 for design intended for motion. Given the historical genre of many NPS projects, leaning into the abstract, may prevent having to create accurate renditions of people, places, and events.
Example 2 & 3 (non-examples): We are not looking for a style of design that is character-driven like this: https://vimeo.com/664245536
Example 4: Refer to this reference https://vimeo.com/400522741 for an interesting use of scene transitions. There are transitions at 00:44 and 00:55 that show attention to detail and planning which helps scenes flow smoothly. Also see the subtext or symbolism at 1:19 that provides subtext and story info that scales for different aged audiences. A child may not understand, but an adult may get the significance of “walking in two worlds.”
Example 5: Refer to this reference https://vimeo.com/140767141 to see examples of visual humor and sound that keep the storytelling light.
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