Attachment E _ City of Stonecrest Branding an.pdf

PDF 509 KB Posted

Attached to
Fairington Road Exercise Equipment Supply and Installation Services
Solicitation number
PE-66869-NONST-2025-000000017
Issued by
Dekalb County, Georgia

About this file

This is a branding guidelines document for the City of Stonecrest, Georgia, related to a fixed-price project for the supply and installation of outdoor exercise equipment at Fairington Park. The document establishes the city's visual identity standards through a comprehensive color palette designed to convey vibrancy, strength, and community connection. The primary brand colors are red (HEX #D9273A), black (HEX #141415), and grey/silver (HEX #C7C8CA), which form the foundation of Stonecrest's visual identity and must be used prominently across all communications including logos, signage, and official documents. Secondary colors include green (HEX #429046) and gold/yellow (HEX #FAD733), which may be used to provide visual variety and support the overall brand identity.

The color specifications provided include hex codes, RGB values, and CMYK values for each color to ensure consistency across print and digital communication platforms. These branding guidelines are intended to maintain a cohesive and professional appearance for all City of Stonecrest materials and communications. While the document does not detail specific contract terms, pricing, timeline, or bidding requirements for the Fairington Park exercise equipment project, it establishes the visual standards that bidders and contractors should follow when preparing materials and signage associated with the project.

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Text version

C O

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The City of Stonecrest's brand colors are an essential element of our visual identity, reflecting the city's vibrancy, strength, and connection to its community. These colors have been carefully selected to convey a cohesive and professional appearance across all print and digital communication platforms. Each color in the palette contributes to Stonecrest's brand narative.

The city colors are the foundation of Stonecrest's visual identity and should be used prominently for all communications, such as logos, signage, and official documents.

The primary city colors include red, black, and grey/silver. These colors form the cornerstone of the Stonecrest brand and should be prioritized in all materials.

The secondary city colors include green and yellow/gold. These colors may be used in addition to the primary palette to provide visual variety and support the overall Stonecrest brand.

City Colors

COSC GREY/

SILVER

HEX: #C7C8CA

RGB: 199, 200, 202

CMYK: 0, 0, 0, 25

COSC GREEN

HEX: #429046

RGB: 66, 144, 70

CMYK: 77, 21, 96, 6

HEX: #D9273A

RGB: 217, 39, 58

CMYK: 9, 98, 82,1

COSC RED COSC BLACK

HEX: #141415

RGB: 20, 20, 21

CMYK: 0, 0, 0, 98

COSC GOLD/

YELLOW

HEX: #FAD733

RGB: 250, 215, 51

CMYK: 3, 12, 90, 0

primary colors secondary colors

File details come from the government source that posted it. Updated .