Attachment 2 - QASP for HousingSurveysMarketingSupport-20260410.pdf

Quality Assurance Surveillance Plan (QASP) Marketing Support for HUD's Housing

Surveys 04/10/2026 Version 1.1

Vision 1 Introduction

1.1 Purpose

1.2 Performance Management Approach

1.3 Performance Management Strategy

2 Roles and Responsibilities

2.1 The Contracting Officer

2.2 The Contracting Officer's Representative

3 Identification of Required Performance Standards / Quality Levels 4 Methodologies to Monitor Performance

4.1 Surveillance Techniques

4.2 Customer Feedback

4.3 Acceptable Quality Levels

5 Quality Assurance Documentation

5.1 The Performance Management Feedback Loop

5.2 Monitoring Forms

6 Analysis of Quality Assurance Assessment

6.1 Determining Performance

6.2 Reporting

6.3 Reviews and Resolution

6.4 Surveillance Matrix

Appendix 1 - Surveillance Matrix Appendix 2 - Corrective Action Report (CAR) Appendix 3 - Customer Complaint Record Appendix 4 - Performance Assessment Report (PAR)

Quality Assurance Surveillance Plan (QASP)

Marketing Support for HUD's Housing Surveys

Vision

The purpose of this Task Order is to increase the public’s awareness of the Department of Housing and Urban Development’s (HUD) housing market surveys program, which includes: the American Housing Survey (AHS); the Rental Housing Finance Survey (RHFS); the Survey of Market Absorption of New Apartments (SOMA), the Manufactured Homes Survey (MHS), and the Survey of Construction (SOC) to its internal and external stakeholders. Expand the reach of those surveys to practitioners at all levels of government, academia, and the general public.

Marketing support will accomplish two goals:

a. Expand the HUD housing surveys user base through targeted marketing of survey data products to various user groups, including social media marketing;

and

b. Develop survey data products such as factsheets or infographics that are tailored to the needs of specific user groups

1 Introduction This Quality Assurance Surveillance Plan (QASP) is pursuant to the requirements listed in the Performance Work Statement (PWS) entitled Marketing Support for HUD's Housing Surveys. This plan sets forth the procedures and guidelines HUD will use in ensuring the required performance standards or service levels are achieved by the Contractor.

1.1 Purpose

1.1.1 The purpose of the QASP is to describe the systematic methods used to monitor performance and to identify the required documentation and the resources to be employed. The QASP provides a means for evaluating whether the Contractor is meeting the performance standards/quality levels identified in the PWS and the Contractor's Quality Control Plan (QCP), and to ensure that the Government pays only for the level of services received.

1.1.2 This QASP defines the roles and responsibilities of all members of the Integrated Project Team (IPT), identifies the performance objectives, defines the methodologies used to monitor and evaluate the Contractor's performance, describes quality assurance documentation requirements, and describes the analysis of quality assurance monitoring results.

1.2 Performance Management Approach

1.2.1. The PWS structures the acquisition around "what service or quality level is required", as opposed to "how the Contractor should perform the work" (i.e., results, not compliance). This QASP will define the performance management approach taken by HUD to monitor and manage the Contractor's performance to ensure the expected outcomes or performance objectives communicated in the PWS are achieved.

Performance management rests on developing a capability to review and analyze information generated through performance assessment. The ability to make decisions based on the analysis of performance data is the cornerstone of performance management; this analysis yields information that indicates whether expected outcomes for the project are being achieved by the Contractor.

1.2.2. Performance management represents a significant shift from the more traditional Quality Assurance (QA) concepts in several ways. Performance management focuses on assessing whether outcomes are being achieved and to what extent. This approach migrates away from scrutiny of compliance with the processes and practices used to achieve the outcome. A performance-based approach enables the Contractor to play a large role in how the work is performed, as long as the proposed processes are within the stated constraints. The only exceptions to process reviews are those required by law (federal, state, and local) and compelling business situations, such as safety and health. A "results focus" provides the Contractor flexibility to continuously improve and innovate over the course of the contract as long as the critical outcomes expected are being achieved and/or the desired performance levels are being met.

1.3 Performance Management Strategy

1.3.1. The Contractor is responsible for the quality of all work performed. The Contractor measures that quality through the Contractor's own Quality Control (QC) program. QC is work output, not workers, and therefore includes all work performed under this contract regardless of whether the work is performed by Contractor employees or by subcontractors. The Contractor's QCP will set forth the staffing and procedures for self-inspecting the quality, timeliness, responsiveness, customer satisfaction, and other performance requirements in the PWS. The Contractor will develop and implement a performance management system with processes to assess and report its performance to the designated government representative. This QASP enables the Government to take advantage of the Contractor's QC program.

1.3.2. The Government representative(s) will monitor performance and review performance reports furnished by the Contractor to determine how the Contractor is performing against communicated performance objectives. The Contractor will be responsible for making required changes in processes and practices to ensure performance is managed effectively.

2 Roles and Responsibilities The following personnel shall oversee and coordinate surveillance activities.

2.1 The Contracting Officer

The Contracting Officer (CO) is responsible for monitoring contract compliance, contract administration, and cost control and for resolving any differences between the observations documented by the Contracting Officers Representative (COR) and the Contractor. The CO will designate one full-time COR as the government authority for performance management. The number of additional representatives serving as technical inspectors depends on the complexity of the services measured, as well as the Contractor's performance, and must be identified and designated by the CO.

2.2 The Contracting Officer's Representative

The COR is designated in writing by the CO to act as his or her authorized representative to assist in administering a contract. COR limitations are contained in the written appointment letter. The COR is responsible for technical administration of the project and ensures proper government surveillance of the Contractor's performance.

The COR is not empowered to make any contractual commitments or to authorize any contractual changes on the Government's behalf. Any changes that the Contractor deems may affect contract price, terms, or conditions, shall be referred to the CO for action. The COR will have the responsibility for completing QA monitoring forms used to document the inspection and evaluation of the Contractor's work performance.

Government surveillance may occur under the inspection of services clause for any service relating to the contract.

3 Identification of Required Performance Standards / Quality Levels The required performance standards and/or quality levels are included in the PWS and in Appendix 1, "Surveillance Matrix". If the Contractor meets the required service or performance level, it will be paid the monthly amount agreed on in the contract.

4 Methodologies to Monitor Performance

4.1 Surveillance Techniques

In an effort to minimize the performance management burden, simplified surveillance methods shall be used by the Government to evaluate Contractor performance when appropriate. The primary methods of surveillance are:

100% Inspection - Each month, the COR, shall review the generated documentation and enter summary results into the Surveillance Activity Checklist.

Periodic Inspection - The COR typically performs the periodic inspection monthly.

4.2 Customer Feedback

The Contractor is expected to establish and maintain professional communication between its employees and customers. The primary objective of this communication is customer satisfaction. Customer satisfaction is the most significant external indicator of the success and effectiveness of all services provided and can be measured through customer complaints.

Performance management drives the Contractor to be customer focused through initially and internally addressing customer complaints and investigating the issues and/or problems. The customer always has the option to communicate complaints to the CO and/or COR as opposed to the Contractor.

Customer complaints, to be considered valid, must set forth clearly and in writing the detailed nature of the complaint, must be signed, and must be forwarded to the COR.

Customer feedback may also be obtained either from the results of formal customer satisfaction surveys or from random customer complaints.

4.3 Acceptable Quality Levels

The Acceptable Quality Levels (AQLs) included in Appendix 1, "Surveillance Matrix", for Contractor performance are structured to allow the Contractor to manage how the work is performed. For certain critical activities such as those involving social media outreach and management, article, factsheet, infographic and report development, webinars, listserv engagement and GitHub repository creation, the desired performance level is established at 100 percent. Other levels of performance are keyed to the relative importance of the task to the overall mission performance.

5 Quality Assurance Documentation

5.1 The Performance Management Feedback Loop

The performance management feedback loop begins with the communication of expected outcomes. Performance standards are expressed in the PWS and are assessed using the performance monitoring techniques shown in Appendix 1.

5.2 Monitoring Forms

The Government's QA surveillance, accomplished by the COR, may be reported using the following monitoring forms: Appendix 2 - "Corrective Action Report (CAR)", Appendix 3 - "Customer Complaint Record", and Appendix 4 - "Performance Assessment Report" (PAR). The forms, when completed, will document the Government's assessment of the Contractor's performance under the contract to ensure that the required results are being achieved. The COR will retain a copy of all completed QA surveillance forms.

6 Analysis of Quality Assurance Assessment

6.1 Determining Performance

The Government will use the monitoring methods cited to determine whether the performance standards/service levels/AQLs have been met. If the Contractor has not met the minimum requirements, it may be asked to develop a corrective action plan to show how and by what date it intends to bring performance up to the required levels.

6.2 Reporting

At the end of each month, the Contractor will prepare a written report for the COR summarizing the overall results of the quality assurance surveillance of the Contractor's performance. This written report, which includes the Contractor's submitted monthly report and the completed quality assurance monitoring forms, will become part of the QA documentation. It will enable the Government to demonstrate whether the Contractor is meeting the stated objectives and/or performance standards, including cost/technical/scheduling objectives.

6.3 Reviews and Resolution

6.3.1. The COR may require the Contractor's project manager, or a designated alternate, to meet with the CO, PM, and/or other Government IPT personnel as deemed necessary to discuss performance evaluation. The COR will define a frequency of in-depth reviews with the Contractor, including appropriate self-assessments by the Contractor; however, if the need arises, the Contractor will meet with the COR as often as required or per the Contractor's request. The agenda of the reviews may include:

Monthly performance assessment, Data and trend analysis, Issues and concerns of both parties, Projected outlook for upcoming months and progress against expected trends, including a corrective action plan analysis, and Recommendations for improved efficiency and/or effectiveness.

6.3.2. The CO and COR must coordinate and communicate with the Contractor to resolve issues and concerns regarding marginal or unacceptable performance.

6.3.3. The COR and Contractor should jointly formulate tactical and long-term courses of action. Decisions regarding changes to metrics, thresholds, or service levels should be clearly documented. Changes to service levels, procedures, and metrics will be incorporated as a contract modification at the discretion of the CO.

6.4 Surveillance Matrix

The Surveillance Matrix (Appendix 1) is the list of performance objectives and standards that must be performed by the Contractor. This matrix details the method of surveillance the COR will use to validate and inspect these performance elements. Inspection of each element will be documented in the COR file.

Performance objectives define the desired outcomes. Performance standards define the level of service required under the contract to successfully meet the performance objective. The inspection methodology defines how, when, and what will be assessed in measuring performance. The Government performs surveillance, using this QASP, to determine the quality of the Contractor's performance as it relates to the performance element standards. The PRS should be used to form the foundation of the COR's inspection checklist.

In evaluating the quality of contractor’s performance, the following performance ratings may be used.

Performance

Rating Criteria

Excellent / Outstanding

Performance meets contractual requirements and exceeds many to the Government’s benefit. The contractual performance of the element or sub-element being assessed was accomplished with few minor problems for which corrective actions taken by the contractor was highly effective.

Very Good Performance meets contractual requirements and exceeds some to the Government’s benefit. The contractual performance of the element or sub-element being assessed was accomplished with some minor problems for which corrective actions taken by the contractor was effective.

Satisfactory Performance meets contractual requirements. The contractual performance of the element or sub-element contains some minor problems for which corrective actions taken by the contractor appear or were satisfactory.

Marginal Performance does not meet some contractual requirements.

The contractual performance of the element or sub-element being assessed reflects a serious problem for which the contractor has not yet identified corrective actions. The contractor’s proposed actions appear only marginally effective or were not fully implemented.

Unsatisfactory Performance does not meet most contractual requirements and recovery is not likely in a timely manner. The contractual performance of the element or sub-element contains a serious problem(s) for which the contractor’s corrective actions appear or were ineffective.

Appendix 1 - Surveillance Matrix

Statements Standards/AQLs Inspections Ratings 5.1.1 Orientation Meeting

Deliverables:

A001: Draft Agenda and Power Point Presentation A002: Final Agenda and Power Point Presentation A003: Meeting Summary

a) Deliverables are made in accordance with schedule AQL: Must meet the delivery schedule's deadlines for each task as outlined in the contract's delivery schedule.

What: Deliverables How: HUD attends the orientation meeting and provides feedback about the contractor’s understanding of the contract requirements.

Frequency: Once Who: COR.

Standard(s): Inspection applies to all standards

5.1.2 Management and Work Plan

Deliverables:

A004: Draft Management Plan A005: Final Management Plan

a) Draft is submitted 4 weeks after contract award.

b) Final is submitted 1 week of receipt of HUD comments.

AQL: Must meet the delivery schedule's deadlines for each task as outlined in the contract's delivery schedule.

How: HUD reviews the management and work plan.

Frequency: After completion of the draft and final management plan Who: COR.

5.1.3 Monthly Report each month

a) Monthly reports are submitted by the 15th of each month during the Base Year and Option Year.

What: Deliverables How: HUD reviews the monthly progress reports.

Deliverables:

A006: 12 Monthly Reports (Base Year) A014: 12 Monthly Reports (Option Year)

AQL: Deviation of 3 business days.

Frequency: After completion of each monthly report Who: COR.

the standard.

5.2.1 Create and Publish 12 AHS Topical Infographics

Deliverables:

A007: 12 AHS Topical Infographics

a) Deliver infographics periodically over the course of the performance period. The first infographic draft is due 4 weeks after the beginning of the performance period. Subsequent infographic drafts will be due 12 weeks, 21 weeks, 27 weeks, 36 weeks and 44 weeks after the beginning of the Base Year.

AQL: Zero deviation. Infographics should contain plain language, be consistent and replicable with AHS data from the specified time periods.

b) Final deliverables are delivered on schedule.

AQL: 92% of deliverables are delivered on schedule.

How: HDAD reviews the infographics and submits comments to the Contractor within 10 business days after receipt.

Frequency: After completion of each infographic.

Who: COR.

5.2.2 Create and Publish Eight RHFS Topical Infographics

Deliverables:

a) Deliver infographics over the course of the performance period.

The first infographic draft is due 4 weeks after the beginning of the performance period. Subsequent

What: Deliverables How: HDAD reviews the infographics and submits comments to the Contractor within 10 business days after receipt.

A008: Eight RHFS Topical Infographics infographic drafts will be due 12 weeks, 21 weeks, 27 weeks, 36 weeks and 44 weeks after the beginning of the Base Year.

AQL: Zero deviation. Infographics should contain plain language, be consistent and replicable with AHS data from the specified time periods.

b) Final deliverables are delivered on schedule.

AQL: 88% of deliverables are

Frequency: After completion of each infographic.

Who: COR.

5.3.1 Create and Publish One Base Year Short Article

Deliverables:

A009: One Short Article (Base Year)

a) Deliver Short Article 31 weeks after the beginning of the Base Year.

AQL: Zero deviation. The Short Article shall contain plain language, be consistent and replicable with AHS data from the specified time periods.

b) After HUD/PD&R/HDAD review, any requested revisions submitted to the Contractor shall be made and returned to HUD within 7 business days after receipt of comments.

AQL: Any requested revisions submitted to the Contractor shall be made and returned to HUD within 10 business days.

What: Deliverable How: HDAD reviews the short article and submits comments to the Contractor within 10 business days after receipt.

Frequency: After completion of the Short Article.

Who: COR.

5.3.2 Create and Publish One “50th Anniversary of the AHS” Short Article

Deliverables:

A010: One “50th Anniversary of the AHS” Short Article (Base Year)

a) Deliver Short Article 15 weeks after the beginning of the Base Year.

AQL: Zero deviation. The Short Article shall contain plain language, be consistent and replicable with AHS data from the specified time periods.

b) After HUD/PD&R/HDAD review, any requested revisions submitted to the Contractor shall be made and returned to HUD within 7 business days after receipt of comments.

AQL: Any requested revisions submitted to the Contractor shall be made and returned to HUD within 10 business days.

What: Deliverable How: HDAD reviews the short article and submits comments to the Contractor within 10 business days after receipt.

Frequency: After completion of the Short Article.

Who: COR.

5.3.3 Create and Publish Two Option Year Short Articles

Deliverables:

A015: Two Short Articles (Option Year)

a) Deliver Short Articles 11 and 19 weeks after the beginning of the Option Year.

AQL: Zero deviation. Articles shall contain plain language, be consistent and replicable with AHS data from the specified time periods.

b) After HUD/PD&R/HDAD review, any requested revisions submitted to the Contractor shall be made and returned to HUD within 7 business days after receipt of comments.

AQL: Any requested revisions submitted to the Contractor shall be

What: Deliverable How: HDAD reviews the short articles and submits comments to the Contractor within 10 business days after receipt.

Frequency: After completion of the Short Articles.

Who: COR.

made and returned to HUD within 10 business days.

5.4 Create an "AHS Strategic Plan: 2021 and Later" Report (Base Year)

Deliverables:

A011: One AHS Strategic Plan Report (Base Year)

a) Deliver report 33 weeks after the beginning of the Base Year.

AQL: Zero deviation. The Report shall contain plain language, be consistent and accurate based on internal documents and additional research cited during the specified time period.

b) After HUD/PD&R/HDAD review, any requested revisions submitted to the Contractor shall be made and returned to HUD within 7 business days after receipt of comments.

AQL: Any requested revisions submitted to the Contractor shall be

What: Deliverable How: HDAD reviews the strategic plan and submits comments to the Contractor within 10 business days after receipt.

Frequency: After completion of the Strategic Plan.

Who: COR.

all standards.

5.5.1 Create 2021 AHS Metropolitan Fact Sheets (Base Year)

Deliverables:

A012: 2021 AHS Static Metropolitan Fact Sheets (Qty 25) (Base Year) A013: 2021 AHS Interactive

a) Deliver Fact Sheets 35 weeks after the beginning of the Base Year.

AQL: Zero deviation. Fact Sheets should contain plain language, be consistent and replicable with AHS data from the specified time periods.

b) Final deliverables are delivered

What: Deliverables How: HDAD will review the metropolitan fact sheets and submit comments to the Contractor within 10 business days after receipt.

Frequency: After completion of the Fact Sheets.

Who: COR.

Metropolitan Fact Sheets (Qty 25) (Base Year) on schedule.

AQL: 96% of deliverables are

5.5.2 Create 2023 AHS Metropolitan Fact Sheets (Option Year)

Deliverables:

A017: 2023 AHS Static Metropolitan Fact Sheets (Qty 20) (Option Year) A018: 2023 AHS Interactive Metropolitan Fact Sheets (Qty 20) (Option Year)

a) Deliver Fact Sheets 27 weeks after the beginning of the Option Year.

AQL: Zero deviation. Fact Sheets should contain plain language, be consistent and replicable with AHS data from the specified time periods.

b) Final deliverables are delivered on schedule.

AQL: 95% of deliverables are

How: HDAD will review the metropolitan fact sheets and submit comments to the Contractor within 10 business days after receipt.

Frequency: After completion of the Fact Sheets.

Who: COR.

5.6 Update the "Topical Module History" Report

Deliverables:

A019: One Topical Module History Report (Option Year)

a) Deliver report 44 weeks after the beginning of the Option Year.

AQL: Zero deviation. The Report shall contain plain language, be consistent and accurate based on internal documents and additional research cited during the specified time period.

b) After HUD/PD&R/HDAD review, any requested revisions submitted to the Contractor shall be made and returned to HUD within 7 business

What: Deliverable How: HDAD will review the topical module history report and submit comments to the Contractor within 10 business days after receipt.

Frequency:

Who: COR and other PDR staff.

days after receipt of comments.

AQL: Any requested revisions submitted to the Contractor shall be

5.7 Create a Static and an Interactive Infographic

Deliverables:

A020: AHS static infographics (Option Year) A021: AHS interactive infographic (Option Year)

a) Deliver infographics 35 weeks after the beginning of the Option Year.

AQL: Zero deviation. Infographics shall contain plain language, be consistent and replicable with AHS data from the specified time periods.

b) Final deliverables are delivered on schedule.

AQL: 100% of deliverables are

How: HDAD will review the infographics and submit comments to the Contractor within 10 business days after receipt.

Frequency: After completion of Static and Interactive Infographics.

Who: COR.

5.8 Transition-Out Plan

Deliverables:

A022: Transition Out Plan A023: Transition Out Meeting Agenda A024: Transition Out Meeting Minutes

a) Submit a Transition Out Plan ninety (90) days prior to the expiration date of the final performance period AQL: Zero deviation.

b) Participate in transition out meetings with the COR and/or representatives of the successor.

AQL: Zero deviation.

What: Deliverables How: HUD reviews the Transition- Out Plan.

Frequency: After completion of the Transition-Out Plan.

Who: COR.

Appendix 2 - Corrective Action Report (CAR)

CORRECTIVE ACTION REPORT (CAR)

(If more space is needed, use reverse and identify by number)

1. CONTRACTOR

2. CONTRACT NUMBER

3. TYPE OF SERVICES

4. FUNCTIONAL AREA

5. SUSPENSE DATE

6. CONTROL NUMBER

7. DEFICIENCY MAJOR MINOR

FINDING:

FINDING IMPACT:

Please respond with a written corrective action plan that details the corrective action of the cited deficiency, the cause of the deficiency, and actions taken to prevent recurrence by Suspense Date in Block 5. If date was not entered in Block 5, the contractor is not required to provide a response.

8. QUALITY ASSURANCE PERSONNEL (COR)

TYPED NAME AND GRADE

SIGNATURE AND DATE

9. ISSUING AUTHORITY

TYPED NAME AND GRADE

SIGNATURE AND DATE

10. COR RESPONSE TO CONTRACTOR CORRECTIVE ACTION AND ACTION TAKEN TO PREVENT RECURRENCE

11. COR DETERMINATION

ACCEPTED REJECTED

12. CLOSE DATE

Appendix 3 - Customer Complaint Record

CUSTOMER COMPLAINT RECORD

DATE/TIME OF COMPLAINT

SOURCE OF COMPLAINT

ORGANIZATION

BUILDING NUMBER

INDIVIDUAL

PHONE NUMBER

NATURE OF COMPLAINT

CONTRACT REFERENCE

VALIDATION

DATE/TIME CONTRACTOR INFORMED OF COMPLAINT

ACTION TAKEN BY CONTRACTOR

RECEIVED/VALIDATED BY

Appendix 4 - Performance Assessment Report (PAR)

PERFORMANCE ASSESSMENT REPORT (PAR)

(If more space is needed, use reverse and identify by number)

1. CONTRACT/TASK ORDER NUMBER 2. CONTRACTOR 3. TYPE OF SERVICES

4. QUALITY ASSURANCE PERSONNEL (COR) SIGNATURE AND DATE

5. COR PHONE 6. SUSPENSE DATE

I. PERFORMANCE

7. DEFICIENCY (CHECK ALL BOXES THAT APPLY)

NEW

REPEAT

NO DEFICIENCY NOTED

8. SERVICES SUMMARY or PWS PARAGRAPH ITEM REVIEWED

9. BRIEF DESCRIPTION OF DEFICIENCY (IF DEFICIENCY BOX WAS

CHECKED)

10. DETAILED PERFORMANCE ASSESSMENT

II. CONTRACTOR VALIDATION

11. CONTRACTOR REPRESENTATIVE CONCUR NON-CONCUR

12. CORRECTIVE ACTION ESTIMATED COMPLETION DATE

13. CONTRACTOR REPRESENTATIVE CORRECTIVE ACTION AND PREVENTION OF RECURRENCE OR REASON FOR NON-CONCURRENCE

OF COR CITED DEFICIENCY

III. ACTION CORRECTED

14. CONCUR NON-CONCUR COR SIGNATURE AND DATE

15. COR REMARKS (REQUIRED)

6. CONTRACTOR REPRESENTATIVE REMARKS