ATTACHMENT 10 Partnership Opportunities.docx

This document is Attachment 10 of RFP 27-01, a partnership opportunities form for the Hawaii Tourism Authority (HTA), the state agency responsible for managing tourism in Hawaii. The attachment presents a structured template for documenting potential partnership opportunities within the broader destination brand marketing services contract for the Hawaiian Islands in North America major market areas, including the U.S. East, U.S. West, and Canada. The form is designed to capture partnership activities organized by Marketing Major Area (MMA), with columns for recording activity dates, descriptions, locations, and costs to partners. The document does not specify response dates, due dates, site visits, bidders' meetings, award dates, or contract term information, as it functions as an operational planning tool rather than a solicitation timeline document.

The form identifies seven categories of partnership activities: travel trade shows and events, travel trade familiarization trips (FAMs), travel trade training, public relations, consumer promotions, and consumer shows and events. The structure indicates that partners would incur costs associated with these activities, though the specific cost amounts, pricing terms, and funding sources are not detailed in this attachment. The document serves as a template for the successful contractor to outline partnership engagement strategies and related expenditures in support of leisure travel marketing objectives for Hawaii in the North American market.