704-R23117 - Attachment G - Mission in Motion Display Ideas.docx

DOCX document 21 KB Posted

Attached to
704-R23117 - Mission, Vision, and Values Design Project: “Mission in Motion”
Solicitation number
URFP-113012
Issued by
James City County, Virginia

About this file

This is an attachment document for a Request for Proposal from Eastern State Hospital in Virginia for marketing services to develop a comprehensive Mission, Vision, and Values (MVV) branding campaign titled "Mission in Motion." The project requires the creation of a dynamic messaging strategy and electronically reproducible standardized marketing materials, including logos, templates, signs, banners, and digital displays to implement a facility-wide marketing campaign. The deliverables include eight primary display components: main lobby feature wall banners for Buildings 1 and 2, vision statement corridor panels, individual value panels for unit hallways and staff areas, a mission in motion progress board with changeable inserts or digital screen capability, unit-level mini MVV posters with interactive fill-in formats, staff entrance reminder signs, patient-friendly MVV displays in dayrooms and waiting areas, and rotating digital signage slides for lobby monitors and breakroom televisions. All materials must adhere to established branding standards, use a consistent MVV color palette per DBHDS Branding Guidelines, incorporate the "Mission in Motion" phrase on primary pieces, and maintain a hopeful, human, and action-oriented tone throughout.

The campaign centers on five core organizational values—Compassion, Safety, Respect, Teamwork, and Excellence—with each value including a header, descriptive text, and associated behavioral guidance for staff. The displays are strategically located across multiple facilities to serve distinct purposes: establishing first impressions for visitors and surveyors, reinforcing organizational direction, translating values into daily behaviors, connecting performance metrics to core values, and setting cultural expectations for staff and patients. Materials are designed to be deployed across both patient-facing areas, such as dayrooms and waiting areas, and staff-only spaces, including break rooms, nursing stations, and administrative areas, to ensure comprehensive cultural integration throughout the facility.

View the file

Other files

Show all 11

On GovTribe

Work with this file

  • Download the original file
  • Contacts named in this file
  • Similar government files
  • Ask GovTribe AI about this file

Text version

Mission in Motion Display Ideas Eastern State Hospital: Mission, Vision & Values Branding

1. Main Lobby Feature Wall Banner Location:

1. Building 1 – Main Entrance Lobby

1. Building 2 – Main Entrance Lobby Purpose: First impression for visitors, families, surveyors, and staff. Establishes who we are and why we exist.

Header Title:

MISSION IN MOTION AT EASTERN STATE HOSPITAL

Primary Text (Large, Centered):

OUR MISSION

To provide compassionate, recovery-focused psychiatric care that promotes safety, dignity, and hope.

Supporting Line (Below Mission):

Every patient. Every day. Every interaction.

Design Elements:

1. ESH dot-style branding subtly integrated into background

1. Calming color palette (soft blues and greens) per DBHDS Branding Guidelines.

1. Image or abstract representation of supportive staff–patient interaction Footer:

This is why we are here. This is the work that matters

2. Vision Statement Corridor Panels Location:

1. Main corridors leading from the main entrances of Buildings 1 and 2 toward patient care areas Purpose: Reinforces future focus and organizational direction.

Panel 1 Header:

OUR VISION

Panel Text:

To be a leader in public mental health care through safety, innovation, and excellence in patient-centered treatment.

Panel 2 (Follow-Up Panel):

We envision a hospital where:

1. Patients feel respected and supported in recovery

1. Staff feel valued, safe, and empowered

1. Families trust the care their loved ones receive Design Elements:

1. Subtle pathway or forward-motion graphic

1. Visual continuity with “Mission in Motion” theme

3. Values Display Series (Individual Value Panels) Locations:

1. Unit hallways

1. Staff break rooms

1. Nursing stations

1. Clinical team rooms

1. Administrative areas in Buildings 1 and 2 Purpose: Translate values into daily behaviors.

COMPASSION

Header:

COMPASSION IN ACTION

Text:

We treat every person with empathy, kindness, and respect — especially in moments of distress.

Behavior Line:

We slow down. We listen. We respond with care.

SAFETY

Header:

SAFETY IS EVERYONE’S RESPONSIBILITY

Text:

We create a secure environment for patients, staff, and visitors through awareness, teamwork, and accountability.

Behavior Line:

See something. Say something. Support one another.

RESPECT

Header:

EVERY VOICE MATTERS

Text:

We honor the dignity, culture, and individuality of every person we serve and every colleague we work beside.

Behavior Line:

We speak to people — not about them.

TEAMWORK

Header:

BETTER TOGETHER

Text:

Healing happens when we work collaboratively across disciplines, roles, and departments.

Behavior Line:

No silos. One mission.

EXCELLENCE

Header:

EXCELLENCE IS A DAILY HABIT

Text:

We continuously improve our care, our systems, and ourselves to provide the best outcomes possible.

Behavior Line:

Every improvement counts.

4. Mission in Motion Progress Board Locations:

1. Building 1 – Cafeteria entrance or high-traffic staff corridor

1. Building 2 – Staff lounge corridor or timeclock area Purpose: Connect MVV to real performance and improvement work.

Header:

MISSION IN MOTION: HOW WE’RE LIVING OUR VALUES

Sections:

1. Safety Improvements This Month

1. Staff Recognition Highlights

1. Patient Experience Wins

1. Performance and Quality Gains Footer Line:

This is what Mission in Motion looks like.

(Designed for changeable inserts or digital screen)

5. Unit-Level Mini MVV Posters Locations:

1. Inside each nursing unit near the nurses’ station

1. Treatment team rooms Purpose: Encourage unit ownership of the Mission, Vision, and Values.

Header:

ON THIS UNIT, OUR MISSION IN MOTION MEANS…

Interactive Fill-In Format:

We show compassion by ____________________ We create safety by ________________________ We work as a team by ______________________

6. Staff Entrance Reminder Signs Locations:

1. Building 1 – Staff/Back Entrance

1. Building 2 – Staff/Back Entrance Purpose: Culture reset at the start of every shift.

Header:

BEFORE YOU START YOUR SHIFT…

Text:

Remember why we are here.

1. To care for people in their most vulnerable moments

1. To support each other as professionals

1. To move our mission forward — together Closing Line (Bold):

Welcome to Mission in Motion.

7. Patient-Friendly MVV Display Locations:

1. Patient dayrooms

1. Waiting areas

1. Treatment mall or group therapy corridors Purpose: Clearly communicate what patients can expect.

Header:

WHAT YOU CAN EXPECT FROM US

Plain Language Text:

1. We will treat you with kindness

1. We will help keep you safe

1. We will listen to you

1. We will work with you on your recovery Closing Line:

Your voice matters here.

8. Digital Signage Slides (Rotating) Locations:

1. Lobby monitors (Buildings 1 and 2)

1. Staff breakroom TVs

1. Waiting areas Slide Themes:

1. This is Our Mission

1. Safety Starts With Me

1. Compassion in Action at ESH

1. Staff spotlight tied to a value

1. Mission in Motion progress updates

Branding Standards for All Displays

1. Consistent MVV color palette

1. Use the phrase “Mission in Motion” on all primary pieces

1. Tone should be hopeful, human, and action-oriented

File details come from the government source that posted it. Updated .