704-R23117 - Attachment G - Mission in Motion Display Ideas Doc.pdf
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- Solicitation number
- URFP-113012
- Issued by
- James City County, Virginia
About this file
This attachment document is a detailed design specification guide for Eastern State Hospital's (ESH) Mission, Vision, and Values (MVV) branding initiative titled "Mission in Motion." The document outlines eight primary display categories to be implemented across both Building 1 and Building 2 of the facility. The displays include: a main lobby feature wall banner establishing the hospital's mission statement and core purpose; vision statement corridor panels reinforcing organizational direction; individual value panels highlighting five core values (Compassion, Safety, Respect, Teamwork, and Excellence) for placement in unit hallways, break rooms, nursing stations, and administrative areas; a progress board tracking safety improvements and staff recognition; unit-level interactive MVV posters; staff entrance reminder signs; patient-friendly MVV displays in dayrooms and waiting areas; and rotating digital signage slides for lobby monitors and breakroom televisions. Each display category specifies location, purpose, header text, supporting messaging, design elements, and behavioral action lines aligned with the "Mission in Motion" theme. All displays are to incorporate consistent branding standards including a defined color palette of soft blues and greens per DBHDS guidelines, the "Mission in Motion" phrase, and a tone that is hopeful, human, and action-oriented.
The document serves as a comprehensive creative brief for the vendor contracted to execute the marketing services outlined in RFP 704-R23117 for the Commonwealth of Virginia. The specifications indicate that materials should be electronically reproducible and standardized, suggesting the need for template development, logo integration, and design consistency across multiple physical and digital mediums. The implementation plan encompasses both permanent installations and changeable or digital display components, indicating a phased deployment approach across the facility. No pricing information, response deadlines, award dates, contract terms, or other procurement-specific details are contained within this design specification document.
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Mission in Motion Display Ideas Eastern State Hospital: Mission, Vision & Values Branding
1. Main Lobby Feature Wall Banner Location:
• Building 1 – Main Entrance Lobby
• Building 2 – Main Entrance Lobby
Purpose: First impression for visitors, families, surveyors, and staff. Establishes who we are and why we exist.
Header Title:
MISSION IN MOTION AT EASTERN STATE HOSPITAL
Primary Text (Large, Centered):
OUR MISSION
To provide compassionate, recovery-focused psychiatric care that promotes safety, dignity, and hope.
Supporting Line (Below Mission):
Every patient. Every day. Every interaction.
Design Elements:
• ESH dot-style branding subtly integrated into background
• Calming color palette (soft blues and greens) per DBHDS Branding Guidelines.
• Image or abstract representation of supportive staff–patient interaction
Footer:
This is why we are here. This is the work that matters
2. Vision Statement Corridor Panels Location:
• Main corridors leading from the main entrances of Buildings 1 and 2 toward patient care areas
Purpose: Reinforces future focus and organizational direction.
Panel 1 Header:
OUR VISION
Panel Text:
To be a leader in public mental health care through safety, innovation, and excellence in patient-centered treatment.
Panel 2 (Follow-Up Panel):
We envision a hospital where:
• Patients feel respected and supported in recovery
• Staff feel valued, safe, and empowered
• Families trust the care their loved ones receive
Design Elements:
• Subtle pathway or forward-motion graphic
• Visual continuity with “Mission in Motion” theme
3. Values Display Series (Individual Value Panels) Locations:
• Unit hallways
• Staff break rooms
• Nursing stations
• Clinical team rooms
• Administrative areas in Buildings 1 and 2
Purpose: Translate values into daily behaviors.
COMPASSION
Header:
COMPASSION IN ACTION
Text:
We treat every person with empathy, kindness, and respect — especially in moments of distress.
Behavior Line:
We slow down. We listen. We respond with care.
SAFETY
SAFETY IS EVERYONE’S RESPONSIBILITY
Text:
We create a secure environment for patients, staff, and visitors through awareness, teamwork, and accountability.
See something. Say something. Support one another.
RESPECT
EVERY VOICE MATTERS
Text:
We honor the dignity, culture, and individuality of every person we serve and every colleague we work beside.
We speak to people — not about them.
TEAMWORK
BETTER TOGETHER
Text:
Healing happens when we work collaboratively across disciplines, roles, and departments.
No silos. One mission.
EXCELLENCE
EXCELLENCE IS A DAILY HABIT
Text:
We continuously improve our care, our systems, and ourselves to provide the best outcomes possible.
Every improvement counts.
4. Mission in Motion Progress Board
• Building 1 – Cafeteria entrance or high-traffic staff corridor
• Building 2 – Staff lounge corridor or timeclock area
Purpose: Connect MVV to real performance and improvement work.
Header:
MISSION IN MOTION: HOW WE’RE LIVING OUR VALUES
Sections:
• Safety Improvements This Month
• Staff Recognition Highlights
• Patient Experience Wins
• Performance and Quality Gains
Footer Line:
This is what Mission in Motion looks like.
(Designed for changeable inserts or digital screen)
5. Unit-Level Mini MVV Posters
• Inside each nursing unit near the nurses’ station
• Treatment team rooms
Purpose: Encourage unit ownership of the Mission, Vision, and Values.
Header:
ON THIS UNIT, OUR MISSION IN MOTION MEANS…
Interactive Fill-In Format:
We show compassion by ____________________ We create safety by ________________________ We work as a team by ______________________
6. Staff Entrance Reminder Signs
• Building 1 – Staff/Back Entrance
• Building 2 – Staff/Back Entrance
Purpose: Culture reset at the start of every shift.
Header:
BEFORE YOU START YOUR SHIFT…
Text:
Remember why we are here.
• To care for people in their most vulnerable moments
• To support each other as professionals
• To move our mission forward — together
Closing Line (Bold):
Welcome to Mission in Motion.
7. Patient-Friendly MVV Display
• Patient dayrooms
• Waiting areas
• Treatment mall or group therapy corridors
Purpose: Clearly communicate what patients can expect.
Header:
WHAT YOU CAN EXPECT FROM US
Plain Language Text:
• We will treat you with kindness
• We will help keep you safe
• We will listen to you
• We will work with you on your recovery
Closing Line:
Your voice matters here.
8. Digital Signage Slides (Rotating)
• Lobby monitors (Buildings 1 and 2)
• Staff breakroom TVs
• Waiting areas
Slide Themes:
• This is Our Mission
• Safety Starts With Me
• Compassion in Action at ESH
• Staff spotlight tied to a value
• Mission in Motion progress updates
Branding Standards for All Displays
• Consistent MVV color palette
• Use the phrase “Mission in Motion” on all primary pieces
• Tone should be hopeful, human, and action-oriented
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