7-5. Sample Proposal Evaluation Scoresheet with drop down (2).docx

REQUEST FOR PROPOSAL

Solicitation #UDOT260313MH-1

Proposal Evaluation Score Sheet

Firm Name:

Evaluator: Date:

Determination:

NR = Non Responsive. Response does not address requirement.

Scoring:

1 = (Poor): The proposal fails to addresses the requirement described in the RFP or it addresses the requirement inaccurately or poorly.

2 = (Fair): The proposal addresses the requirement described in the RFP in an unsatisfactory manner 3 = (Good): The proposal addresses the requirement described in the RFP in a satisfactory manner;

4 = (Very Good): The proposal addresses the requirement described in the RFP and, in some respects, exceeds it.

5 = (Excellent): The proposal addresses and exceeds the requirement described in the RFP

Stage 1: Determination of Responsiveness:

1. Local Personnel

2. PR Experience

3. Business License

Responses that fail in any of the above will not proceed on to the Technical Evaluation Stage.

Stage 2: Detailed Technical Evaluation:

Technical Evaluation

(1 - 5)

1. Program Team/ Capability/ Past Experience - (15 points)

· Please provide a short table that includes key personnel. Describe their roles on this project; clearly identify which tasks the individuals will be working on.

· Please emphasize the prior PR/Media and Communications experience of the Project Manager

2. Approach - (45 points)

Provide a narrative that demonstrates your approach to accomplishing each of the tasks below, including how you will address: meeting schedules, providing documentation, building relationships, and developing a communications strategy.

Please focus on how you will communicate new ideas, tie everything together under a common theme and the Zero Fatalities brand identity, and collaborate with UDOT and DPS staff.

Four key scope components are provided below, including a list of examples that may potentially be needed within each:

1. Contract Management:

● Coordinate Zero Fatalities media and PR efforts and manage a communications schedule for the Zero Fatalities Program

● Provide communications support as needed to the UDOTProgram Manager

● Create a Strategic Communications Plan for the year that promotes public behavior change to improve safety, and reduce injuries and fatalities. The Plan will be developed under the direction of the Zero Fatalities Program Manager.

● Develop a Content Review Plan within 30 days of issuance of Notice to Proceed; update the Plan annually, or when there are changes in key personnel. (Reference UDOT Policy 04-03, Content Review for Public Communications for guidance on Content Review Plan format.)

2. Media/Outreach:

● Media placement

● Media relations

● Television, radio, social media, and creative production

● Planned and potential press events

● Grassroots community and partner events, as requested

3. Paid Media and Media Strategy:

● Television partnerships

● Television/radio buying, placement/planning

● Radio partnerships

● Spanish language partnerships

● Social media content and promotion

● Additional content placement, such as magazines, trade publications, etc.

4. Media Coordination:

● Pitches to media, as requested

● Creating and managing media events on transportation safety topics throughout the year

● Providing press kits/graphics, talking points, and coordination with media outlets and program staff for special events

3. Budget management and Efficiency - (10 points)

Detail how you plan to manage costs and optimize budget efficiency. For example:

● How will you manage staff time to maximize quality while optimizing value, especially on teams with subcontractors?

● How will you ensure transparent billing?

● What prior experience do you have negotiating with vendors to provide better pricing?

4. Portfolio Examples - (15 points)

Please provide up to six (6) examples of media your team has created that represent your creativity, focus, and ability to affect behavior change in key markets/demographics. Please identify which members of your team contributed to the delivery of this campaign and what role they played.

5. Overall Impression - (15 points)

This score reflects the proposal's overall quality, clarity, and professionalism, as well as any prior direct performance and experience with our organization on past projects.

Total Technical Evaluation Points (100 points possible)

Only those Proposals that achieve 80 points of the possible Total Technical score (100 points) will proceed on to Stage 3: Cost Proposal. Proposals with a score of less than the minimum required technical score will be deemed unacceptable and ineligible for further consideration.

Proposal Evaluation Scoresheet Page 1 of 2