5-Scope of Services GEN2132545Q1.pdf

SCOPE OF SERVICES

INFORMAL REQUEST FOR PROPOSAL

PROJECT SPECIALIST FOR CONTINENTAL EUROPE TRAVEL TRADE

1. SCOPE OF SERVICES:

Broward County’s Greater Fort Lauderdale Convention and Visitors Bureau (GFLCVB/Visit Lauderdale) is the official tourism marketing agency for Broward County, Florida in Southeast Florida.

It is known for its 24 miles of beaches, 300 miles of navigable waterways, and as a gateway to the Florida Everglades. Visit Lauderdale aims to increase leisure travel from Continental Europe to Greater Fort Lauderdale (GFTL). To achieve this objective, Broward County is seeking for a qualified vendor to provide in-market project specialist services to promote the destination among tour operators, travel advisors, and targeted public relation professionals proposed for the Fiscal Year 2027 (FY27), October 1st, 2026, through September 30th, 2027.

Visit Lauderdale’s Global Trade Development team is responsible for building brand awareness globally through its relationships, promotional alliances and activities with domestic and international travel trade including tour operators, travel advisors, international inbound operators, airlines, and media in established and potential high-producing target markets. In its leadership role in developing sales and marketing efforts aimed at educating and inspiring these influencers, Visit Lauderdale will showcase programs that the Greater Fort Lauderdale industry cannot do on its own.

In-market Project Specialist will be responsible for implementing targeted marketing initiatives and conducting promotional activities as directed by Visit Lauderdale to generate awareness of and interest in booking Greater Fort Lauderdale as a leisure destination. In-market Project Specialist should demonstrate comprehensive knowledge of the Greater Fort Lauderdale leisure travel product and possess a comprehensive and current database of buyers, operators and airlines with Florida product to pull from for events/meetings, plus, an in-market media list including consumer and trade media.

Research indicates that travelers are increasingly relying on travel intermediaries to secure expert guidance in booking long-haul travel ensuring they have added assurance in case of any disruptions as we have witnessed in recent years. Considering this, it is crucial to expand and educate our network of qualified travel trade influencers across the globe with a particular emphasis on established and potential high-producing markets in Continental Europe.

Goals for this project are:

1.1. Build awareness of new brand - Visit Lauderdale “Never lose your splash.”

1.2. Build strong relationships with key stakeholders in the Continental European travel industry to enhance product development and marketing collaboration with Visit Lauderdale.

1.3. Cultivate business for our hospitality partners in Broward County and the Greater Fort Lauderdale region, as well as generate a measurable increase in incremental room nights from Continental Europe.

2. PROJECT OBJECTIVES:

GFLCVB is seeking representation in the Continental European region, and the In-market Project Specialist shall speak the native language for the countries listed below (2.13) and English.

As part of the overall project, the In-market Project Specialist will be responsible for the following duties/tasks, which include but is not limited to the following:

2.1. Acquisition and management of registration, trainings, and sales for events listed on behalf of Visit Lauderdale.

2.2. Organize and arrange all details for each event including registration, collateral, stand décor, appointment arrangement, presentation development and be on-site (in location) to manage and represent during events (excluding virtual training).

2.3. In-market Project Specialist should have their own comprehensive, current, and relative database of key producing tour operators, travel advisors, airlines, cruise lines, trade and consumer media, and other travel intermediaries within the targeted markets to secure appointments and attendance for all prescribed events.

2.4. In-market Project Specialist will be required to become Lauderdale Loyalist upon contract execution. Lauderdale Loyalist offers a unique training platform to learn about Greater Fort Lauderdale and provides interactive tools and promotional material to sell our destination.

Refer to Visit Lauderdale’s Lauderdale Loyalist link for additional information (under Sales and Training Resources):

https://www.visitlauderdale.com/partners/#SalesandTrainingResources

2.5. All databases obtained from event participation will be provided to Visit Lauderdale with monthly reporting and remain the property of Visit Lauderdale.

2.6. At a minimum of every three months during contracted period, In-market Project Specialist shall provide Visit Lauderdale with research, trends, and outlooks for outbound travel specific to their markets.

2.7. Every six months during contracted period, In-market Project Specialist shall provide Visit Lauderdale an updated listing of top producing operators for each country outbound with current product available and current/actual production numbers.

2.8. Vendor shall return with its response an itemized breakdown of each event expense and any other proposed recommended events including, but not limited to, registration, travel, industry events/trainings, etc.

2.9. After each event, Vendor shall provide a detailed report on media and trade meetings held, outcomes and action points to be sent to Visit Lauderdale for follow-up actions.

2.10. Vendor will provide an accounting of all expenses related to operations of event and travel.

2.11. Membership and Database Audit: Provide audit of Visit Lauderdale product selling in Continental Europe, every six months.

2.12. Countries included for this SCOPE within the Continental European region are as follows:

a. The German Speaking region of Europe to include Germany, Switzerland, and Austria

b. Scandinavia to include Denmark, Iceland, Norway, and Sweden

c. Belgium, France, and Italy

2.13. Suggested Activities in Continental Europe:

2.13.1. Activations/trainings with tour operators and travel agencies

2.13.2. Attend International Media Marketplace (IMM) Media Event in Berlin - March 2027

2.13.3. Attend International Travel Show (ITB) in Berlin (Trade) - March 2027

2.13.4. Attend UNIQUE Switzerland Luxury Trade Show - October 2026

2.13.5. Visit USA Netherlands 3-day Roadshow - January 2027

2.13.6. Visit USA Florida Day France - February 2027

2.13.7. Visit Florida Annual Roadshow Germany - October 2026

2.13.8. Expipoint Roadshow Cruise destinations Germany - November 2026

2.13.9. MyCruise Trade Show Denmark - October 2026

2.13.10. Showcase USA-Italy - February/March 2027

2.13.11. Going Italy - November 2026

2.13.12. Continental Europe Media/Trade Destination Preview to GFL

2.13.13. Cruise Line Luxury Travel Agent and Tour Operator Familiarization (FAM) to GFL

2.13.14. Any other related trade and public relations activities proposed include Press

Releases, Newsletters, and Webinars.

3. PLACE OF PERFORMANCE:

The project performance will be managed in cities and countries throughout the Continental European region per show locations and as determined by Visit Lauderdale.