4-Attachment B Scope of Work FB26-34.pdf
PDF 142 KB Posted
- Attached to
- America250 Utah Communications Services
- Solicitation number
- FB26-34
- Issued by
- Utah
About this file
This is a Scope of Work document for the State of Utah Department of Cultural and Community Engagement soliciting professional communications services for the America250 Utah initiative. The contractor will provide communications and outreach services from May 2026 through December 2026, an eight-month engagement. The scope encompasses four primary objectives: developing strategy and positioning for America250 Utah messaging to target audiences; supporting planning and amplification of signature, America250, and community commemorations with state agencies, municipalities, and nonprofit partners; creating tools and campaigns to build awareness and capacity for events; and reaching statewide audiences through owned, earned, and paid media channels. Specific deliverables include managing the America250 Utah website and email newsletters, supporting social media content and coordination, writing press releases and talking points, serving as media representative for America250 Utah and America's Potluck, managing advertising budgets and creative with the advertising agency Boncom, executing digital and traditional media campaigns, and collaborating with the CCE Communications team and internal review systems.
The state is seeking qualifications from vendors under Utah Procurement Code 63G-6a Part 15 for Design Professional Service Providers and Consultants, with the highest-ranked vendor selected for contract negotiations at fair and reasonable compensation to be determined during negotiations. No pricing information should be included in qualification submissions. If negotiations with the highest-ranked vendor are unsuccessful, the state may proceed with the next highest-ranked vendor. The procurement does not specify incumbent contractor information, set-asides, funding sources, or specific compensation amounts in this scope document.
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Other files
| File | Type | Posted |
|---|---|---|
| 1-Claim of Business Confidentiality Updated.pdf.pdf | ||
| 2-Vendor Prerequisites - Part 15.pdf | ||
| 6-Attachment D Technical Criteria FB26-34.docx | DOCX document | |
| 5-Attachment C Scoresheet FB26-34.xlsx | XLSX spreadsheet | |
| 3-Att.-A-Agency-Terms-and-Conditions-GS.docx | DOCX document |
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Text version
Scope of Work: America250 Utah Communications
The outline below encompasses the professional services needed for communications and outreach for America250 Utah from May 2026 to December 2026.
Objectives of America250 Utah’s efforts:
1. Lead strategy and positioning about America250 Utah with specific messages for target audiences to drive awareness of programming and 250th anniversary mission and vision.
2. Support the planning and amplification of signature, America250, and community commemorations and celebrations with the project team, CCE divisions, state agencies, municipalities, and nonprofit partners.
3. Develop tools and campaigns to build awareness of and capacity for signature, America250, and community events.
4. Reach statewide and target audiences with owned, earned, and paid media.
The specific scope of work for each objective is as follows:
Objective I:
Lead strategy and positioning about America250 Utah to drive awareness of programming and
250th anniversary mission and vision among the commission, sponsors, partners, and target audiences, including:
● Understand licensing agreements, messages, and brand strategies with America250 to support America250 Utah.
● Support America250 Utah sponsorships and benefits fulfillment related to brand and messaging.
● Collaborate with the Communications team with creative development.
Objective II:
Support the planning and amplification of signature, America250, and community commemorations and celebrations with the project team, CCE divisions, state agencies, municipalities, and nonprofit partners.
● Support planning and implementation strategies of America250 programming, America250 Utah signature programs, municipal, anniversary, and community events.
● Support America250 Utah sponsorship fulfillment related to signature and America250 programs.
● Support planning and implementation of America’s Potluck with state and national partners and state 250th commissions.
Objective III:
Develop tools and campaigns to build awareness of and capacity for signature, America250, and community events.
● Add to toolkits that have been developed as needed to reach specific audiences.
● Advise on campaigns to build awareness of signature, America250, and community events.
Objective IV:
Reach statewide and target audiences with owned, earned, and paid media:
Owned Media (consultation and management):
● Utilize America250 Utah master planning calendar and America250 programming and partners to plan for opportunities.
● Manage, write, and edit content for the America250 Utah website and email newsletters through CCE’s content review system.
● Support and edit content for social media.
● Work with the America250 Utah social media coordinator and other communications contractors.
● Work with the CCE Marketing and Communications team to design and implement owned media.
Paid Media:
● Determine and support advertising budget and creative for America250 Utah and
America’s Potluck in Utah.
● Manage and work with Boncom, as America250 Utah’s advertising agency, and their media sponsors, to plan and execute campaign tactics across all marketing channels
(digital, traditional, social).
● Manage the paid promotion of social media content to target audiences.
● Evaluate and purchase additional media placements, as needed, to expand reach and support campaign goals.
Earned Media:
● Work with CCE’s PIO to determine media opportunities.
● Write press releases, talking points, and support pitches through CCE’s content review system.
● Work with staff, communities, and commission members to determine opportunities to represent America250 Utah with the media.
● Act as media representative of America250 Utah and America’s Potluck, as needed.
File details come from the government source that posted it. Updated .