39-Scope of Work - Music Video.docx

SCOPE OF WORK FOR PUBLIC DIPLOMACY SECTION

FOR CREATION OF MUSIC VIDEO

I. SCOPE OF WORK

A. To commemorate the 250th anniversary of American independence, The U.S. Embassy Kuala Lumpur's Public Diplomacy Section is seeking a production partner who can produce a collaborative music video. The project aims to celebrate shared values, foster cultural exchange, and promote the "Freedom 250" initiative. The production partner shall furnish and deliver these services in accordance with the specifications and terms and conditions set forth herein.

B. All prices should be in Malaysian Ringgit (MYR).

II. SCOPE OF SERVICES

To commemorate the 250th anniversary of American independence, the Department of State seeks to produce a collaborative music video. The project aims to celebrate shared values, foster cultural exchange, and promote the "Freedom 250" initiative.

Objectives

· Produce a high-quality music video.

· Secure all necessary licenses for the selected song.

· Integrate "Freedom 250" branding throughout the project.

Required Services:

A. Pre-Production

· Identify and confirm participation of Malaysian singers.

· Select a song that aligns with the project’s objectives and obtain all necessary rights and licenses for its use, including synchronization and performance rights.

· Develop song demo, creative concept and storyboard for the music video, ensuring alignment with "Freedom 250" branding guidelines.

· Coordinate logistics for recording sessions.

B. Production

· Record audio and video performances of the selected song by the participating artists.

· Ensure high production values in audio and video capture, including professional mixing and mastering of the final track.

· Capture supplementary footage as needed to enhance the narrative and visual appeal of the video.

C. Post-Production

· Edit and assemble the music video, integrating performances, supplementary footage, and "Freedom 250" branding elements (logos, graphics, end credits, etc.).

· Review and revise the video based on feedback from the U.S. Embassy Department of State and project stakeholders.

· Prepare final deliverables in required formats for broadcast, online, and social media distribution.

D. Licensing and Legal Compliance

· Secure all necessary music, image, and performance rights for global distribution.

· Ensure compliance with copyright, intellectual property, and privacy laws in both Malaysia and the United States.

· Ensure that the song and video may be used indefinitely after posting on U.S. Government social media accounts and websites, and may also be played at U.S. Government events.

E. Branding and Promotion

· Incorporate "Freedom 250" branding in all visual and promotional materials.

Deliverables

· Final music video (broadcast, social media and web-ready formats + thumbnails)

· Licensed audio track (mastered)

· Documentation of all secured rights and licenses

· Promotional plan and suggested messaging

· Project report summarizing activities and outcomes

III. PERIOD OF PERFORMANCE

The performance period of this contract will start in May 2026.

IV. TERMS AND CONDITIONS:

a. Branding and Attribution: All materials must include appropriate U.S. Embassy and Freedom 250 branding.

b. Intellectual Property: All materials produced under this SOW become property of the U.S. Embassy for future use.

V. OTHER TERMS AND CONDITIONS

The proposal should include the following information. If your company is unable to meet certain requirements, please propose alternatives.

a) Describe the qualifications and experiences of your company. (require over 30 years of composing, songwriting and producing in Malaysian music industry)

b) Indicate any portion of work that will be done by subcontractors and identify the subcontractors.

VI. BUDGET

Provide a detailed budget that is not more than MYR117,000, including ALL anticipated costs, fees and any relevant taxes. Please confirm that your company will hold the proposed quotation for 60 calendar days. Also, please note, all bids must be stated in MYR.