16-Marion Full Deck with Amended Slides 11-13-24.pdf

This is a presentation file prepared for the Ocala/Marion County Visitors and Convention Bureau (OMCVCB), a Marion County, Florida government department operating as the region's destination marketing organization. The document outlines the development of a Long-Range Tourism Plan for fiscal years 2027-2031, building upon the successful FY 2024-2026 plan previously facilitated by MMGY NEXTFactor. The new plan will maintain the proven methodology and framework established in the current strategic plan while addressing emerging opportunities and challenges in the destination tourism sector. The plan will continue to be organized around four strategic pillars: Marketing & Sales, Partnerships & Community Engagement, Destination Management, and Organizational Excellence, with specific goals, key initiatives, and measurable targets to guide the OMCVCB's efforts in growing the regional tourism economy.

The presentation materials include amended slides dated November 13, 2024, indicating active planning and refinement of the planning process. The document reflects the OMCVCB's commitment to comprehensive destination marketing strategy development and demonstrates continuity with the organization's prior strategic planning efforts integrated into Marion County's broader Empowering Marion for Success initiative. The procurement seeks to engage a consulting firm or planning entity capable of delivering the same level of expertise and strategic framework that characterized the successful 2024-2026 planning cycle while ensuring the new plan addresses current market conditions and future growth objectives for the destination.