15-Adopted-Budget-Document-FY-2025-26-ADA.pdf

This is an adopted budget document for Marion County, Florida for Fiscal Year 2025-2026, relevant to the Ocala/Marion County Visitors and Convention Bureau (OMCVCB) and their procurement of a Long Range Tourism Plan for 2027-2031. The document establishes the fiscal framework and budgetary allocations for county operations during the specified period. The contract opportunity seeks a consultant or consulting firm to develop a comprehensive five-year strategic tourism plan using the same proven methodology and framework as the previous FY 2024-2026 plan, which was facilitated by MMGY NEXTFactor. The new plan will build upon the four established strategic pillars—Marketing & Sales, Partnerships & Community Engagement, Destination Management, and Organizational Excellence—while addressing evolving opportunities and challenges in the destination marketing organization's operations.

The budget document provides the financial context and appropriations necessary to support the OMCVCB's operations and strategic initiatives throughout FY 2025-2026. While specific contract pricing terms, set-asides, response deadlines, and award dates are not detailed within this budget document itself, the allocation of funds for the long-range planning initiative demonstrates the county's commitment to sustaining and enhancing its tourism economy. The OMCVCB operates as a Marion County government department and serves as the destination marketing organization for the region, positioning the Long Range Tourism Plan 2027-2031 as a critical investment in the county's economic development strategy and alignment with the broader Empowering Marion for Success strategic plan.