FWC 22/23-72 improving chronic wasting disease (CWD) educational outreach

The Florida Fish and Wildlife Conservation Commission (FWC) is seeking competitive proposals for advertising, media planning, and buying services to enable FWC to reach stakeholders with critical outreach and safety messages regarding Chronic Wasting Disease (CWD). The contract period is one year, with the option to renew for an additional one-year term. Respondents must be registered in the MyFloridaMarketPlace (MFMP) system and with Sunbiz prior to the bid opening on April 6, 2023 at 2:30 PM ET. The successful vendor will be responsible for all aspects of media planning, buying, and placement, as well as providing post-placement analysis and reporting. FWC has an estimated budget of $208,000 for this project and encourages participation from certified minority-owned, woman-owned, and service-disabled veteran business enterprises.

FWC currently has an incumbent contract with iHeart Media to provide these services, and CWD has not yet been detected in Florida, though it has been found in the neighboring state of Alabama. The primary audience is Florida residents, particularly hunters and those who serve them. Respondents are encouraged to provide pricing for various outreach products and methods that may be selected by FWC to effectively communicate with stakeholders.