NAICS Code 454390: Other Direct Selling Establishments
National industry
SBA small business size standard: $13 million in average annual receipts
Definition
This industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption and fuel) via direct sale to the customer by means such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors).
Code facts
- Part of
-
-
44-45
-
454
-
4543
- 45439
-
4543
-
454
-
44-45
- Contract obligations
- $21,089 In FY2025
NAICS codes and definitions come from the U.S. Census Bureau, size standards from the SBA and contract spending from SAM.gov/FPDS.
Business activities under NAICS 454390
- Bazaars (i.e., temporary stands)
- Bottled water providers, direct selling
- Canvassers (door-to-door), headquarters for retail sale of merchandise, direct selling
- Christmas trees, cut, direct selling
- Cigarette stands, temporary
- Coffee-break service providers, direct selling
- Direct selling of merchandise (door-to-door)
- Door-to-door retailing of merchandise, direct selling
- Flea markets, temporary location, direct selling
- Frozen food and freezer meal plan providers, direct selling
- Fruit stands, temporary
- Home delivery newspaper routes, direct selling
- House-to-house direct selling
- In-home sales of merchandise, direct selling
- Locker meat provisioners, direct selling
- Party plan merchandisers, direct selling
- Produce stands, temporary
- Street vendors (except food)
- Water softener service providers, direct selling
Looking for another activity? Search the NAICS code lookup or browse business activities from A to Z.
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | -$1,305 |
| FY2025 | $21,089 |
| FY2024 | $24,404 |
| FY2023 | $69,438 |
Contract opportunities
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Latest 50 of 147 listed here. See the rest on GovTribe.
Size standard history
Federal Register rules that named this code
From the NAICS codes each rule's amendments to 13 CFR 121.201 name. Rules that print their size standard tables as images aren't listed.
Quick answers
What is NAICS 454390?
NAICS 454390 is Other Direct Selling Establishments, a national industry in NAICS 44-45, Retail Trade.
What is the NAICS code for street vendors (except food)?
The NAICS code for street vendors (except food) is 454390, Other Direct Selling Establishments.
What is the NAICS code for house-to-house direct selling?
The NAICS code for house-to-house direct selling is 454390, Other Direct Selling Establishments.
What is the NAICS code for direct selling of merchandise (door-to-door)?
The NAICS code for direct selling of merchandise (door-to-door) is 454390, Other Direct Selling Establishments.
When did the size standard for NAICS 454390 last change?
The most recent Federal Register rule on record that names NAICS 454390 in the SBA's size standards is "Small Business Size Standards: Wholesale Trade and Retail Trade" (87 FR 35869), published Jun 14, 2022 and effective Jul 14, 2022.
How much do federal agencies spend under NAICS 454390?
Federal contracts under NAICS 454390 obligated $21,089 in fiscal year 2025 and $113,627 in fiscal years 2023 through 2027.
What is the latest contract opportunity under NAICS 454390?
The latest contract opportunity under NAICS 454390 is Civil Disturbance Unit (CDU) Equipment, award notice from Washington Headquarters Service, posted September 30, 2022.
On GovTribe
See everything under NAICS 454390
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