Broadcast and Social Media Services

The Wisconsin Broadcast and Social Media Services state-wide contract provides comprehensive broadcasting and communication services for state agencies and non-profit organizations. The vehicle covers multiple media channels, including radio and television public service announcements through the Wisconsin Broadcasters Association's Non-Commercial Sustaining Announcement (NCSA) program, also known as the Public Education Program (PEP). Agencies can leverage traditional broadcast services and an optional social media component that includes Facebook and Twitter distribution, with guaranteed participation from approximately 200 radio and 30 television stations statewide. The services are designed to support public education campaigns with a cost-effective approach that maximizes message reach and investment return.

The contract (Contract No. 505ENT-S19-RADIOTVADS-01) was originally awarded by the Wisconsin Department of Administration and is managed exclusively through the Wisconsin Broadcasters Association. The vehicle has undergone multiple amendments, with the most recent extension running through December 31, 2023, with an additional optional renewal period through December 29, 2024. The contract operates statewide within Wisconsin and follows a sole source procurement model. The traditional NCSA/PEP program is priced at $7,500 per week, with an optional social media component available for an additional $2,000 per week, guaranteeing a minimum 4-to-1 broadcast airtime value return and a 2-to-1 social media value return.