WBA Contract.pdf

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WISCONSIN DEPARTMENT OF ADMINISTRATION

DIVISION OF ENTERPRISE OPERATIONS

DOA-3051 (R 04/2019)

S. 51.01(5) WIS. STATS.; AND

S. 111.32(13M) WIS. STATS

Contract Amendment

STATE BUREAU OF PROCUREMENT

101 EAST WILSON STREET, 6TH FLOOR

POST OFFICE BOX 7867

MADISON, WI 53707-7867

FAX (608) 267-0600

TTY (608) 267-9629

HTTP://VENDORNET.STATE.WI.US

Contract No.: 505ENT-S19-RADIOTVADS-01 Amendment No.: 1

Contract Title: Broadcast and Social Media Services

This Amendment is entered into by and between the State of Wisconsin, Department of Administration, and the Contractor, whose name, address and principal officer appears below.

Contractor Name Wisconsin Broadcasters Association

Contractor Address 44 East Mifflin Street, Suite 900

City: Madison State: WI Zip: 53703

Principal Officer: Michelle Vetterkind, President and CEO

The parties wish to change the terms of the above-referenced Contract in the following manner:

Extend contract 505ENT-S19-RADIOTVADS-01 from 12/30/2019 - 12/27/2020.

Except as expressly changed by this Amendment, the terms, conditions, rights and obligations of Contract No.:

505ENT-S19-RADIOTVADS-01 shall remain in effect unchanged. In the event of any inconsistency or conflict in the Contract and this Amendment, the provision of this Amendment shall control.

To Be Completed by Contractor

For State of Wisconsin For Wisconsin Broadcasters Association Department of Administration

Sara Redford Director, State Bureau of Procurement

Company Name

44 East Mifflin Street, Suite 900

Address

Madison WI 53703

Signature By

Date

City State Zip

Michelle Vetterkind

Printed Name

President and CEO

Title

12/23/2019 | 11:20 AM CST

Date

This document can be made available in alternate formats to individuals with disabilities upon request.

Signature

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12/26/2019 | 6:06 PM CST

http://vendornet.state.wi.us/

Broadcast and Social Media Services Contract 505ENT-S19-RADIOTVADS-01

Wisconsin Broadcasters Association (WBA)

Non-Commercial Sustaining Announcement (NCSA) Program [aka Public Education Program (PEP)]

DESCRIPTION: This statewide contract with the WBA provides radio and television announcements broadcast under the NCSA/PEP program. The program is available to all state agencies. Announcements must be public service in nature. This contract also offers a social media component. Participating stations share a sponsor’s message via Facebook and/or Twitter.

CONTRACTOR: The Wisconsin Broadcasters Association (WBA) is the not-for-profit trade association of radio and television stations in the state.

Wisconsin Broadcasters Association 44 East Mifflin Street, Suite 900 Madison, Wisconsin 53703

Contact: Michelle Vetterkind, President and CEO E-mail: mvetterkind@wi-broadcasters.org Telephone: 608/255-2600 Toll Free: 800/236-1922 Website: www.wi-broadcasters.org

CONTRACT TERM: This contract is effective Monday, December 31, 2018 through Sunday, December

29, 2019.

PRICING: For the traditional NCSA/PEP program, the WBA will bill a flat rate of $7,500 per week, regardless of the number of weeks purchased. For the optional social media component (Facebook and Twitter), which would be used simultaneously with the traditional program, the cost is an additional $2,000 per week. (Please refer to CONTRACT CONDITIONS 11. for additional information regarding the social media component.)

CONTRACT

CONDITIONS:

1. The WBA will schedule announcements according to state agency needs.

2. Two (2) weeks prior to the first airing, the agency will provide the television announcement to the WBA by uploading it to the WBA’s FTP site; or, for radio, by e-mailing an mp3 to the WBA. The announcement must have a tag line which uses the words “sponsored by…” or “paid for by…” to meet legal ID requirements. Production is the responsibility of the agency.

Television spots must be closed-captioned.

3. The WBA will provide for distribution and traffic instructions to the participating stations. The WBA will distribute spots to member stations (currently close to 200 radio stations and 30 television stations). The WBA guarantees participation by at least 70% of its commercial members, both radio and television. The airtime value guarantee is $4.00:$1.00.

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4. The WBA will request that their member stations voluntarily commit to airing each announcement at least:

four (4) times during each one (1)-week period;

eight (8) times during each two (2)-week period;

12 times during each three (3)-week period; or 16 times during each four (4)-week period;

broadcasting the announcement in as equal a manner as possible among three (3) time periods, with Monday as the first day of the week.

Additionally, the number of times an announcement may air above and beyond the minimum increases substantially with each consecutive week purchased.

5. Announcements will be aired on the basis of the following day parts:

Radio:

1/3 in drive times (6AM-10AM and/or 3PM-7PM) 1/3 in day time (10AM-3PM) 1/3 all other times (7PM-6AM)

Television:

1/3 in prime and prime access time (3PM-11PM) 1/3 in day time (7AM-3PM) 1/3 all other times (11PM-7AM)

6. Each station will send a report to the WBA noting the time periods and dates during which the announcement was aired, along with an affidavit of performance affirming that the announcements aired as described.

7. The WBA will invoice the agency at the conclusion of the announcement period.

8. The WBA will send to the agency copies of the station reports of airing and notes that affidavits are available from the WBA upon request within 45 days of the conclusion of the announcement period.

9. The agency will pay the WBA within 30 days of receipt of a properly submitted invoice.

10. The WBA will provide ad hoc reports as may be requested by the parties to this contract and will retain all documents pertaining to this contract for the four (4) years following the receipt of its last payment.

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11. Additional information regarding the social media component:

A. The social media component is not offered as a stand-alone. It must be used simultaneously with the traditional NCSA/PEP program. However, the commitment may be for a fewer number of weeks than the traditional program.

B. The WBA will select radio and television stations to participate to provide coverage throughout the state of Wisconsin.

C. Participating stations will share a message via Facebook and/or

Twitter on a weekly basis.

D. The estimated value of return is $2.00:$1.00.

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