Brand Strategy Marketing Services Production of Creative Content

The University of Wisconsin-Milwaukee (UWM) established a multi-award vehicle for Brand Strategy Marketing Services Production of Creative Content, offering comprehensive marketing and communication services. This state-wide contract covers a broad range of creative production needs, including print, television, radio, web, and outdoor advertisements, web graphics, event materials, brochures, signage, video production, and related marketing services. The vehicle is designed to support UWM's marketing and communication requirements, providing flexible creative content solutions with defined service parameters and established pricing structures.

The contract features two prime contractors: KW2 and Vendi Advertising, LLC, both Wisconsin-based firms. The vehicle was initially awarded on November 1, 2019, with a one-year term and options for four automatic one-year renewals. KW2's maximum hourly rate is set at $135.00, while Vendi Advertising's rate is $175.00, with negotiable project-specific pricing. The contract covers the State of Wisconsin and is administered by UWM on behalf of the University of Wisconsin System. Each contractor must adhere to UWM's branding guidelines and provide a minimum ten-working-day review period for creative materials. The contract is optional, allowing UWM departments to compare vendors and select the most appropriate solution for their specific needs.