Executed KW2.pdf

This is an optional contract (P19-013-023 O24) for Brand Strategy Marketing Services Production of Creative Content between the University of Wisconsin-Milwaukee (UWM) and KW2, located at 2010 Eastwood Dr. Suite 300, Madison, WI 53704. The contract involves the State of Wisconsin on behalf of the Board of Regents of the University of Wisconsin System for UWM, with key personnel including Contract Administrator Laura Bandemer Purifoy and Contract Manager Pam Loignon from UWM, and Account Manager Lisa Maiers from KW2.

The contract covers creative content production services including print, television, radio, web and outdoor advertisements; web graphics for UWM's website; event materials such as invitations, agendas and certificates; brochures, manuals, calendars, posters and direct mail postcards; signage; and video production services subject to UWM approval. The contract term is one year from execution through June 30, 2019, with options for four automatic one-year renewals. Pricing is set at a maximum hourly rate of $135.00, with UWM paying additional exact costs for stock photography, props, music, and production facilities. The contract is not mandatory, allowing UWM departments to compare vendors and choose alternatives. Services require a fully executed scope of work and must include a minimum ten working days for UWM review and approval of creative materials.