The Centers for Medicare and Medicaid Services (CMS), a civilian federal agency, awarded a $98 million Indefinite Delivery, Indefinite Quantity (IDIQ) contract to Marketing For Change CO., a for-profit small business, for Consumer Research and Communication (CRC) services. This CRC IV IDIQ provides a mechanism for CMS to obtain qualitative, quantitative, and mixed-method research with target audiences to develop and assess the effectiveness of outreach, education, and communication materials and activities.
Under the CRC IV IDIQ, CMS has issued two delivery orders to Marketing For Change CO. to date. A $4.8 million time and materials delivery order was awarded in August 2024 for research to support health insurance marketplace outreach and education efforts. Additionally, a $3.0 million time and materials delivery order was awarded in August 2023 for research to support communications about provisions of the Inflation Reduction Act. The CRC IV IDIQ has a period of performance from September 2022 through September 2029 and was procured as a total small business set-aside under NAICS code 541910 for Marketing Research and Public Opinion.
Generated 9/7/24, 10:50 AM