Indefinite Delivery Contract M9549425D0001

Award Date 12/20/24
Last Date to Order 12/19/34
Federal Agency
Marine Corps
Ultimate Awardee
Not listed
Federal Contract Vehicle
Pricing Type
Firm Fixed Price
Legislative Mandate
Not listed
National Interest Action
None
Award Type
Single
Primary Consortia Member
Not listed
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  • M9549425D0001
    Indefinite Delivery Contract
  • 2
    Federal Contract Awards

This federal contract IDV award by the U.S. Marine Corps (USMC) to Wunderman Thompson LLC, doing business as J. Walter Thompson USA, is for advertising and marketing services to support the Marine Corps Recruiting Command (MCRC) in recruiting approximately 40,000 personnel annually.

The single-award indefinite-delivery/indefinite-quantity (IDIQ) contract has a total ceiling value of $1,914,649,378.37 and a performance period extending through December 2034. The contract covers a broad scope of advertising and marketing services including digital marketing, social media campaigns, awareness media, lead generation, and recruiter support materials. This flexible contract vehicle allows the USMC to efficiently procure the necessary advertising and recruitment services to meet its staffing goals. An initial $166,734,127.08 delivery order has been issued under a firm fixed price pricing structure, with work to be performed primarily at the contractor's facility in Atlanta, Georgia. The competitive acquisition that resulted in this contract award did not utilize any small business set-asides.

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