Marine corps recruiting command advertising services
Active Indefinite Delivery Contract Awarded Last action
- Contract number
- M9549425D0001
- Awardee
-
Wunderman Thompson LLC UEI SF2NA13BJQU4
- Awarding agency
-
Marine Corps
Department of the Navy, Department of Defense
- Task orders
- 4 $242,255,518 obligated
Award facts
- Opportunity
-
- DRAFT: RFP MCRC Advertising Services Special Notice · M9549424R0001 · Posted Feb 2, 2024
- Combined order value
-
- $247,450,518 Current, with exercised options
- $304,882,310 Potential, with all options
- Last date to order 19% complete
- IDV ceiling 13% used
- $1,914,649,378.37
- Maximum order
- $1,914,649,378.37
- Award type
- Single award
- Who can order
- Only the awarding agency
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 7 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
Award details come from SAM.gov/FPDS.
About this IDV
The Marine Corps awarded a single-award indefinite-delivery contract to Wunderman Thompson LLC on December 20, 2024, for Marine Corps Recruiting Command advertising services, with a ceiling of $1,914,649,378.37 and ultimate completion date of December 19, 2034. The contract carries no small-business set-aside.
Place of performance is Atlanta, Georgia. The MCRC Advertising Program recruits approximately 40,000 personnel annually through digital marketing, social media campaigns, awareness media, lead generation strategies, and recruiter support materials targeting multiple demographics across various channels.
The contract runs for ten years with firm fixed-price delivery orders. Task orders issued under this IDIQ include a $166,734,127.08 delivery order awarded December 20, 2024, for annual advertising and marketing services through December 19, 2025; a $112,836,100.17 delivery order awarded December 19, 2025, for Marketing Advertising Initiatives supporting the 2026 annual marketing plan with completion by December 19, 2026; and a $25,312,077.98 delivery order from the Office of the Secretary of Defense awarded December 12, 2025, for Department of War marketing strategy and public affairs support through December 11, 2026. Both recent Marine Corps and OSD delivery orders are performed from Atlanta, Georgia on a firm fixed-price basis. A minimum-guarantee delivery order was issued December 20, 2024, with ultimate completion December 19, 2025.
The originating solicitation, posted as a Special Notice in February 2024, sought advertising agencies under NAICS code 541810 to support the ten-year program. The source estimated initial contract value at $25.5 million.
Task orders
| Task order | Ordering agency | Obligated | Awarded |
|---|---|---|---|
| Mcrc marketing advertising initiatives, annual marketing plan (2026) | Marine Corps (Navy) | $112,836,100 | |
| Office of the assistant to the secretary of war for public affairs resorting the united states department of war… | Marine Corps (Navy) | $20,117,078 | |
| Minimum guarantee | Marine Corps (Navy) | $0 | |
| Marine corps recruiting command advertising services | Marine Corps (Navy) | $109,302,336 |
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Other Administrative Action | $0 | |
| Other Administrative Action | $0 | |
| Other Administrative Action | $0 | |
| Original award | $0 |
Quick answers
Who was awarded contract M9549425D0001?
M9549425D0001 was awarded to Wunderman Thompson LLC by Marine Corps (Department of the Navy) on December 20, 2024.
How much is contract M9549425D0001 worth?
Orders under M9549425D0001 have obligated $242,255,518. Their combined current value, with exercised options, is $247,450,518. Their combined potential value, with all options, is $304,882,310. M9549425D0001's own ceiling is $1,914,649,378. A single order can be worth up to $1,914,649,378.
How many orders have been placed under contract M9549425D0001?
4 orders have been placed under M9549425D0001, the latest on December 19, 2025.
Who can order from contract M9549425D0001?
M9549425D0001 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Was contract M9549425D0001 competed?
The extent of competition for M9549425D0001 was full and open competition. The government received 7 offers.
On GovTribe
See this IDV's full record
- Every order and transaction
- The awardee's other awards and teaming partners
- Similar IDVs and recompete opportunities
- Ask GovTribe AI about this IDV