Marine corps recruiting command advertising services
Ended Awarded Last action
- Contract number
- M9549425F7001
- Awardee
-
Wunderman Thompson LLC UEI SF2NA13BJQU4
- Awarding agency
-
Marine Corps
Department of the Navy, Department of Defense
- Obligated
- $109,302,336
Award facts
- Opportunity
-
- DRAFT: RFP MCRC Advertising Services Special Notice · M9549424R0001 · Posted Feb 2, 2024
- Contract value 66% obligated
-
- $109,302,335.60 Current, with exercised options
- $166,734,127.08 Potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Atlanta, GA 30308, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Other Administrative Action | $0 | |
| Original award | $109,302,336 |
About this award
The U.S. Marine Corps Recruiting Command awarded a delivery order valued at $166.7 million to Wunderman Thompson LLC (doing business as J Walter Thompson USA) on December 20, 2024, for advertising and marketing services supporting Marine Corps recruitment efforts. This delivery order, which extends through December 19, 2025, is issued under a larger Indefinite Delivery Contract (IDC) valued at $1.91 billion with a performance period through December 2034. The contract carries no small business set-aside designation and is structured on a firm fixed-price basis. Wunderman Thompson, a foreign-owned creative agency registered in SAM.gov since 2004, will perform the work from its Atlanta, Georgia location and has established itself as the Marine Corps' primary advertising partner, with capability to support complex government communication and recruitment initiatives.
The delivery order covers comprehensive advertising and marketing services designed to support the Marine Corps' annual recruitment goal of approximately 40,000 personnel. Services under this contract include digital marketing, social media campaigns, awareness media, lead generation strategies, and recruiter support materials targeting multiple demographics across various channels. The broader IDC structure provides the Marine Corps with flexibility to procure recruitment marketing services over the extended 10-year ordering period, allowing for efficient resource allocation and responsive marketing strategy adjustments throughout the contract performance period.
Quick answers
Who was awarded contract M9549425F7001?
M9549425F7001 was awarded to Wunderman Thompson LLC by Marine Corps (Department of the Navy) on December 20, 2024.
How much is contract M9549425F7001 worth?
The government has obligated $109,302,336 on M9549425F7001. Its potential value, with all options, is $166,734,127.
Is contract M9549425F7001 an order under another contract?
Yes. M9549425F7001 is a delivery order under M9549425D0001, an indefinite delivery contract.
Was contract M9549425F7001 competed?
The extent of competition for M9549425F7001 was full and open competition.
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