Integrated outreach services - labor

Ended Indefinite Delivery Contract Awarded Last action

Contract number
H9821019D0002
Awardee
Awarding agency
Task orders
9 $7,046,428 obligated

Award facts

Opportunity
Combined order value
$7,046,428 Current and potential, with all options
Last date to order 100% complete
IDV ceiling 73% used
$9,708,703.00
Award type
Single award
Who can order
Only the awarding agency
Contracting staff
NAICS code
541613 Marketing Consulting Services
Set-aside
Total Small Business
Competition
Full and Open Competition after exclusion of sources · 9 offers Negotiated Proposal / Quote
Pricing
Firm Fixed Price

Award details come from SAM.gov/FPDS.

About this IDV

Marketing For Change CO., a small business research and creative agency headquartered in Alexandria, Virginia, was awarded a Single Award Indefinite Delivery Contract valued at $9.7 million by the Defense Human Resources Activity (DHRA) on January 30, 2019, with an ultimate completion date of January 29, 2024. The contract is set aside for Total Small Business and procures Integrated Outreach Services - Labor to support the Department of Defense's human resources recruitment, staffing, and professional development initiatives. The contractor specializes in behavior change campaigns and comprehensive federal communication services, delivering marketing, outreach, education, research, and strategic communication support across multiple sectors. As a Subchapter S Corporation registered in the System for Award Management since 2008, Marketing For Change CO. brings established expertise in labor-intensive outreach services to support the Defense Department's personnel-related missions.

Under this Indefinite Delivery Vehicle, DHRA issued nine delivery orders between February 2019 and March 2023, with individual task order values ranging from approximately $340,000 to $1.26 million, all structured as firm fixed-price contracts. Performance locations included Alexandria, Virginia and Orlando, Florida. The delivery orders reflect consistent engagement for integrated outreach services spanning voter assistance programs, general labor recruitment support, and marketing and education initiatives. Early delivery orders (2019-2020) were awarded without set-aside designations, while subsequent orders from 2021 forward were set aside for Total Small Business participation, demonstrating the agency's commitment to small business utilization. The cumulative value of delivery orders issued under this vehicle demonstrates DHRA's ongoing reliance on Marketing For Change CO.'s specialized communication and outreach capabilities to execute complex labor-focused recruitment and workforce development programs.

Task orders

Quick answers

Who was awarded contract H9821019D0002?

H9821019D0002 was awarded to Marketing For Change CO. by Defense Human Resources Activity (Department of Defense) on January 30, 2019.

How much is contract H9821019D0002 worth?

Orders under H9821019D0002 have obligated $7,046,428. H9821019D0002's own ceiling is $9,708,703.

How many orders have been placed under contract H9821019D0002?

9 orders have been placed under H9821019D0002, the latest on March 15, 2023.

Who can order from contract H9821019D0002?

H9821019D0002 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.

Was contract H9821019D0002 competed?

The extent of competition for H9821019D0002 was full and open competition after exclusion of sources. The government received 9 offers. It was set aside: Total Small Business.

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