Nationwide and regional advertising

Ended Awarded Last action

Contract number
15DDHQ18A00000028
Awardee
Awarding agency
Task orders
28 $38,300,571 obligated

Award facts

Opportunity
  • D18CP0013 Solicitation number
Combined order value
$38,475,079 Current and potential, with all options
Last date to order 100% complete
IDV ceiling 45% used
$86,052,793.75
Maximum order
$86,052,793.75
Award type
Single award
Who can order
Only the awarding agency
Contracting staff
NAICS code
541820 Public Relations Agencies
Set-aside
No set-aside
Competition
Full and Open Competition · 2 offers Multiple Award, Fair Opportunity
Pricing
Time and Materials
Legislative mandates

Award details come from SAM.gov/FPDS.

About this IDV

Written by GovTribe AI ·

The Drug Enforcement Administration (DEA), a civilian federal agency, awarded a Blanket Purchase Agreement (BPA) to A. Bright Idea, LLC, a woman-owned small business, for nationwide and regional advertising services. The BPA, with a ceiling value of $86,052,793.75, was awarded under the General Services Administration's (GSA) Professional Services Schedule (PSS) and has an ultimate completion date of February 19, 2024.

Under this BPA, A. Bright Idea, LLC has received numerous task orders to provide a wide range of marketing, advertising, public relations, and creative services in support of the DEA's drug enforcement and prevention initiatives. Task order work has included developing and executing national media campaigns, community outreach events, brand development, graphic design, website development, and other engagement and awareness-building activities. These services have supported the DEA's programs targeting the opioid crisis, drug take-back days, recruitment efforts, and other public health-focused objectives. The BPA does not have any set-aside designations, and the primary place of performance is in Bel Air, Maryland.

Task orders

Task order Ordering agency Obligated Awarded
Request for a BPA call to the a. Bright idea BPA 15DDHQ18A00000028. Call order can fund up to $1,000,000.00 for… 15DDHQ24F00000163 Drug Enforcement Administration $132,215
2024-0048 diversion media campaigns for the POP of 2/1/2024-1/31/2025 15DDHQ24F00000154 Drug Enforcement Administration $5,013,610
Request a BPA call to contract DAA 15DDHQ18A00000028 task 3- community outreach events 15DDHQ24F00000110 Drug Enforcement Administration $132,491
Request a BPA call to contract DAA 15DDHQ18A00000028 task 3- community outreach events 15DDHQ23F00001199 Drug Enforcement Administration $100,000
2023-0085 call against a. Bright idea BPA 15DDHQ18A00000028 for take back day campaign - every day is take back day… 15DDHQ23F00001115 Drug Enforcement Administration $500,000
The long-form recruitment videos and digital recruitment campaign 15DDHQ23F00000825 Drug Enforcement Administration $856,130
The diversion control division requests a new call order against BPA 15DDHQ18A00000028 for advertising and… 15DDHQ23F00000341 Drug Enforcement Administration $750,000
The diversion control division requests a new call order against BPA 15DDHQ18A00000028 for advertising and… 15DDHQ23F00000065 Drug Enforcement Administration $750,000
Branding and marketing campaign in support of DEA's staffing requirements. 15DDHQ22F00000971 Drug Enforcement Administration $449,898
Call against a. Bright idea BPA 15DDHQ18A00000028 for take back day campaign period of performance: 2/15/2022-5/31/2022 15DDHQ22F00000280 Drug Enforcement Administration $1,500,000
Development of branding materials and toolkit for DEA field divisions to raise awareness of counterfeit pills under… 15DDHQ22F00000118 Drug Enforcement Administration $56,500
Call against a. Bright idea BPA 15DDHQ18A00000028 for take back day campaign period of performance… 15DDHQ21F00000978 Drug Enforcement Administration $3,703,824
Call to BPA 15DDHQ18A00000028 clin 2003 - outreach events 15DDHQ21F00000894 Drug Enforcement Administration $74,996
Call against a. Bright idea BPA 15DDHQ18A00000028 for take back day campaign 15DDHQ21F00000501 Drug Enforcement Administration $3,703,824
Call against a. Bright idea BPA 15DDHQ18A00000028 for winter secure your meds campaign 15DDHQ21F00000159 Drug Enforcement Administration $592,352
Call against a. Bright idea BPA 15DDHQ20F00001533 Drug Enforcement Administration $4,494,188
BPA call against 15DDHQ18A00000028 bright idea. 15DDHQ20F00000926 Drug Enforcement Administration $399,592
Call to BPA 15DDHQ18A00000028 outreach events marketing services 15DDHQ20F00000797 Drug Enforcement Administration $100,000
Call to BPA 15DDHQ18A00000028 CLIN1003 - outreach events 15DDHQ20F00000737 Drug Enforcement Administration $199,915
Call to BPA 15DDHQ18A00000028 CLIN1003 - awareness campaign task 2 clin 1002 launch of public facing campaign aimed… 15DDHQ20F00000666 Drug Enforcement Administration $1,099,184
Call to BPA 15DDHQ18A00000028 CLIN1003 - outreach events call to BPA: 15DDHQ18A00000028 base year - clin 0003 task… 15DDHQ20F00000559 Drug Enforcement Administration $109,782
Call to BPA 15DDHQ18A00000028 CLIN1003 - outreach events 15DDHQ20F00000522 Drug Enforcement Administration $189,711
This is a call against blanket purchase agreement 15DDHQ18A00000028. National prescription drug take back (october… 15DDHQ20F00000346 Drug Enforcement Administration $512,400
October 2019 campaign 15DDHQ19F00001628 Drug Enforcement Administration $4,494,188
Call to BPA task 3, clin 0003 15DDHQ19F00001351 Drug Enforcement Administration $180,000
This is a call against blanket purchase agreement 15DDHQ18A00000028. 15DDHQ19F00000381 Drug Enforcement Administration $3,983,246
REF. BPA: 15DDHQ18A00000028 base year 15DDHQ19F00000288 Drug Enforcement Administration $399,584
Call against a bright idea blanket purchase agreement task 1A/0001 15DDHQ18F00001425 Drug Enforcement Administration $3,822,941
Show all 28

Transactions

Action Obligated Date
Exercise an Option P00008 $0
Other Administrative Action P00007 · Request for contract per the SOW create , purchase and place nationwide and regional advertising for three CP initiatives over five years, subject to… $0
Other Administrative Action P00006 · BPA bright idea $0
Other Administrative Action P00005 · A bright idea $0
Other Administrative Action P00004 · Request for contract per the SOW create , purchase and place nationwide and regional advertising for three CP initiatives over five years, subject to… $0
Exercise an Option P00003 · Create , purchase and place nationwide and regional advertising for three CP initiatives over five years $0
Other Administrative Action P00002 $0
Other Administrative Action P00001 $0
Original award $0

Quick answers

Who was awarded contract 15DDHQ18A00000028?

15DDHQ18A00000028 was awarded to A. Bright Idea, LLC by Drug Enforcement Administration (Department of Justice) on August 20, 2018.

How much is contract 15DDHQ18A00000028 worth?

Orders under 15DDHQ18A00000028 have obligated $38,300,571. Their combined current value, with exercised options, is $38,475,079. 15DDHQ18A00000028's own ceiling is $86,052,794. A single order can be worth up to $86,052,794.

How many orders have been placed under contract 15DDHQ18A00000028?

28 orders have been placed under 15DDHQ18A00000028, the latest on February 18, 2024.

Who can order from contract 15DDHQ18A00000028?

15DDHQ18A00000028 is a single award blanket purchase agreement. Only the awarding agency can place orders on it.

Is contract 15DDHQ18A00000028 under another contract?

Yes. 15DDHQ18A00000028 is a blanket purchase agreement under GS07F0324W, a federal supply schedule, on The Professional Services Schedule (PSS).

Was contract 15DDHQ18A00000028 competed?

The extent of competition for 15DDHQ18A00000028 was full and open competition. The government received 2 offers.

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