Advertising support services
Ended Awarded Last action
- Contract number
- HSCG2317APAE100
- Awardee
-
LMD Agency, Inc. UEI K1XJQKPK52Y5
- Awarding agency
-
Coast Guard
Department of Homeland Security
- Task orders
- 15 $55,184,156 obligated
Award facts
- Combined order value
-
- $55,184,156 Current, with exercised options
- $55,773,916 Potential, with all options
- Last date to order 100% complete
- Award type
- Single award
- Who can order
- Only the awarding agency
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 2 offers Multiple Award, Fair Opportunity
- Pricing
- Firm Fixed Price
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
About this IDV
Lempugh Inc., doing business as LMD, a SBA-certified women-owned small business, was awarded a single-award Blanket Purchase Agreement by the U.S. Coast Guard with a ceiling value of $47 million and an ultimate completion date of September 25, 2022. The BPA provides advertising support services and related communications solutions to support the Coast Guard's recruiting objectives and strategic communications initiatives. The contract was awarded on September 26, 2017, and is classified as a non-set-aside award. Services delivered under this IDV include comprehensive advertising support, graphic illustration and publishing services, online advertising solutions, art direction, and integrated marketing communications. Performance locations include Washington, D.C., and Laurel, Maryland, with work conducted across multiple fiscal year ordering periods.
The associated task orders and BPA calls issued under this parent contract vehicle total approximately $51.8 million across 16 discrete awards spanning from fiscal year 2017 through 2022. Task order values range from approximately $42,895 for targeted graphic illustration services to $14.8 million for comprehensive advertising support services covering extended performance periods. The pricing structure is firm fixed price across all task orders, reflecting the established rate schedules under Lempugh's underlying General Services Administration Professional Services Schedule and Multiple Award Schedule contracts. Services were performed primarily in support of the U.S. Coast Guard Recruiting Command's mission to attract and retain qualified personnel through targeted marketing, creative design, media placement, and strategic communication initiatives across multiple advertising channels including television, radio, and online platforms.
Task orders
Show all 15
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Other Administrative Action | $0 | |
| Exercise an Option | $0 | |
| Exercise an Option | $0 | |
| Other Administrative Action | $0 | |
| Original award | $0 |
Quick answers
Who was awarded contract HSCG2317APAE100?
HSCG2317APAE100 was awarded to LMD Agency, Inc. by Coast Guard (Department of Homeland Security) on September 26, 2017.
How much is contract HSCG2317APAE100 worth?
Orders under HSCG2317APAE100 have obligated $55,184,156. Their combined potential value, with all options, is $55,773,916.
How many orders have been placed under contract HSCG2317APAE100?
15 orders have been placed under HSCG2317APAE100, the latest on September 23, 2022.
Who can order from contract HSCG2317APAE100?
HSCG2317APAE100 is a single award blanket purchase agreement. Only the awarding agency can place orders on it.
Is contract HSCG2317APAE100 under another contract?
Yes. HSCG2317APAE100 is a blanket purchase agreement under GS07F0086T, a federal supply schedule, on The Professional Services Schedule (PSS).
Was contract HSCG2317APAE100 competed?
The extent of competition for HSCG2317APAE100 was full and open competition. The government received 2 offers.
On GovTribe
See this IDV's full record
- Every order and transaction
- The awardee's other awards and teaming partners
- Similar IDVs and recompete opportunities
- Ask GovTribe AI about this IDV