Veterans affairs advertising campaign
Active Awarded Last action
- Contract number
- 36C10X26A0001
- Awardee
-
Powell Strategies, LLC UEI CKDQUFNCQLH1
- Awarding agency
-
VA Strategic Acquisition Center Frederick
Headquarters, Department of Veterans Affairs
- Task orders
- 2 $17,871,757 obligated
Award facts
- Opportunity
-
- 36C10X26Q0015 Solicitation number
- Combined order value
- $17,871,757 Current and potential, with all options
- Last date to order 14% complete
- IDV ceiling 20% used
- $90,000,000.00
- Award type
- Single award
- Who can order
- Only the awarding agency
- Contracting staff
- NAICS code
- 541613 Marketing Consulting Services
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Service-Disabled Veteran-Owned Small Business
- Competition
- Full and Open Competition · 8 offers Multiple Award, Fair Opportunity
- Pricing
- Firm Fixed Price
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
About this IDV
The VA Strategic Acquisition Center Frederick awarded a Blanket Purchase Agreement to Powell Strategies, LLC on March 2, 2026, with a $90 million ceiling and an ultimate completion date of March 1, 2031, against the General Services Administration Multiple Award Schedule.
Powell Strategies is a service-disabled veteran-owned small business (SDVOSB) certified through April 25, 2028. The BPA is set aside for SDVOSB vendors.
The BPA is established to procure advertising campaign management, strategic communications, and public awareness services to support VA's advertising and outreach objectives. The parent vehicle, the GSA Multiple Award Schedule, provides a multi-vendor framework for federal agencies to order professional services and supplies across numerous categories.
A $6.12 million firm fixed-price BPA call for a Veterans Affairs Advertising Campaign was issued under this BPA on March 2, 2026, with performance in Washington, DC and completion by March 1, 2027.
Task orders
| Task order | Ordering agency | Obligated | Awarded |
|---|---|---|---|
| Veterans affairs advertising campaign | task order for FY26 fall/winter & pact act campaigns | VA Strategic Acquisition Center Frederick | $11,755,605 | |
| Veterans affairs advertising campaign | VA Strategic Acquisition Center Frederick | $6,116,152 |
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $0 |
Quick answers
Who was awarded contract 36C10X26A0001?
36C10X26A0001 was awarded to Powell Strategies, LLC by VA Strategic Acquisition Center Frederick (Headquarters) on March 2, 2026.
How much is contract 36C10X26A0001 worth?
Orders under 36C10X26A0001 have obligated $17,871,757. 36C10X26A0001's own ceiling is $90,000,000.
How many orders have been placed under contract 36C10X26A0001?
2 orders have been placed under 36C10X26A0001, the latest on September 21, 2026.
Who can order from contract 36C10X26A0001?
36C10X26A0001 is a single award blanket purchase agreement. Only the awarding agency can place orders on it.
Is contract 36C10X26A0001 under another contract?
Yes. 36C10X26A0001 is a blanket purchase agreement under GS00F164DA, a federal supply schedule, on Multiple Award Schedule (MAS).
Was contract 36C10X26A0001 competed?
The extent of competition for 36C10X26A0001 was full and open competition. The government received 8 offers. It was set aside: Service-Disabled Veteran-Owned Small Business.
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