Advertising support services in support of the U.S. Coast guard recruiting center (cgrc).
Active Awarded Last action
- Contract number
- 70Z02323ACGRC0001
- Awardee
-
LMD Agency, Inc. UEI K1XJQKPK52Y5
- Awarding agency
-
Coast Guard
Department of Homeland Security
- Task orders
- 11 $83,323,346 obligated
Award facts
- Combined order value
- $83,323,346 Current and potential, with all options
- Last date to order 72% complete
- Award type
- Single award
- Who can order
- Only the awarding agency
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Woman-Owned Small Business
- Competition
- Full and Open Competition · 8 offers Multiple Award, Fair Opportunity
- Pricing
- Firm Fixed Price
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
About this IDV
The U.S. Coast Guard established a woman-owned small business Blanket Purchase Agreement with LMD Agency, Inc. on February 27, 2023, with a ceiling of $57,971,387.48, subsequently increased to $88,768,526.23 as of the most recent modification, with ultimate completion on April 1, 2028, for advertising support services in support of the Coast Guard Recruiting Center.
LMD Agency, Inc. is an SBA-certified woman-owned small business. The BPA is issued as a single-award vehicle under the GSA Multiple Award Schedule.
Place of performance is Washington, D.C. and Laurel, Maryland, with work supporting Coast Guard recruiting command and resource center operations.
Recent BPA calls reflect sustained marketing and advertising demand. A $20 million national media campaign call was issued to U.S. Customs and Border Protection on September 20, 2026, performed in Washington, D.C., with completion on September 19, 2027. Coast Guard issued a $12.9 million marketing and advertising support call on May 20, 2026, with a subsequent deobligation of $1.5 million. An $18.1 million call exercising option period three ran July 2 through September 26, 2025, performed in Laurel, Maryland, generating $17 million in invoiced labor across 11.8 FTEs in FY2025. A $4.1 million marketing and artificial intelligence services call was issued August 1, 2024. Two branding management and marketing support service calls were reinstated in September 2025 valued at $1.2 million and $1.6 million respectively, both performed in Washington, D.C., with completion dates in October and November 2026. Earlier calls included $14.9 million (September 2023) and $3.1 million (September 2023) for recruiting command and artificial intelligence services, both closed out.
Task orders
Show all 11
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Other Administrative Action | $0 | |
| Exercise an Option | $0 | |
| Terminate for Convenience | $0 | |
| Exercise an Option | $0 | |
| Exercise an Option | $0 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $0 |
Show all 11
Quick answers
Who was awarded contract 70Z02323ACGRC0001?
70Z02323ACGRC0001 was awarded to LMD Agency, Inc. by Coast Guard (Department of Homeland Security) on February 27, 2023.
How much is contract 70Z02323ACGRC0001 worth?
Orders under 70Z02323ACGRC0001 have obligated $83,323,346.
How many orders have been placed under contract 70Z02323ACGRC0001?
11 orders have been placed under 70Z02323ACGRC0001, the latest on September 27, 2026.
Who can order from contract 70Z02323ACGRC0001?
70Z02323ACGRC0001 is a single award blanket purchase agreement. Only the awarding agency can place orders on it.
Is contract 70Z02323ACGRC0001 under another contract?
Yes. 70Z02323ACGRC0001 is a blanket purchase agreement under 47QRAA22D00DN, a federal supply schedule, on Multiple Award Schedule (MAS).
Was contract 70Z02323ACGRC0001 competed?
The extent of competition for 70Z02323ACGRC0001 was full and open competition. The government received 8 offers. It was set aside: Woman-Owned Small Business.
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